Enfactory and ourly to Host Seminar: "Bottom-up Culture Transformation Practiced by a 145-Year-Old Manufacturer" – How to Align Frontline and Management Perspectives Through 'Learning, Connecting, and Acting' Inside and Outside the Company?
Enfactory Co., Ltd. and ourly Company, a division of bitA Co., Ltd., will host a free online seminar on May 20, 2026, focusing on "Bottom-up Culture Transformation." The seminar will delve into practical approaches to align frontline and management perspectives, featuring a case study from Nippon Paint Group, a 145-year-old established manufacturer.
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Enfactory Co., Ltd. (Chiyoda-ku, Tokyo; CEO Kenta Kato) will host a seminar on May 20, 2026 (Wednesday) from 11:00 to 12:00, titled "Bottom-up Culture Transformation Practiced by a 145-Year-Old Manufacturer – How to Align Frontline and Management Perspectives Through 'Learning, Connecting, and Acting' Inside and Outside the Company?" (Details here)
"Management's message isn't reaching the frontline..."
"Employees lack attachment or commitment to the company..."
As work styles diversify and digitalization advances, an increasing number of people are struggling with such "organizational temperature differences."
Despite implementing various measures, top-down directives often fail to motivate the frontline, while bottom-up initiatives tend to be postponed due to busyness, leading many companies into a negative spiral of stagnant organizational change.
The fundamental issue lies in the "discrepancy between management's and frontline's perspectives."
Organizational change will not occur by merely accumulating systems and training if management's vision and the frontline's reality do not align.
Mr. Hayato Hosoyamada of Nippon Paint Group uniquely solved this problem.
Mr. Hosoyamada first focused on the "power of loose connections" within the company.
He believed that a broad network transcending departmental and positional boundaries creates the foundation for trust and fosters seeds of innovation.
With this in mind, Mr. Hosoyamada designed 5-6 workshops and diverse touchpoints each month, transforming individuals' motivations to "learn, connect, and act" into company-wide enthusiasm.
Furthermore, he actively promoted cross-border and co-creation activities outside the company.
By bringing external stimuli and evaluations back into the company and connecting the frontline's enthusiasm to management agendas, he elevated it into a company-wide movement involving executive management.
As a result, an astounding engagement index of "NPS+33" was achieved, fostering a culture where approximately 10% of all employees became enthusiastic fans.
In this seminar, based on Mr. Hosoyamada's real-world experience, Enfactory, which has supported cross-border learning for over 400 companies, and ourly (Awa-ri), which has supported engagement improvement for over 250 companies, will delve into "concrete approaches to align frontline and management perspectives."
Resolve the "organizational temperature difference" and get the frontline and management moving in the same direction.
We invite you to take home concrete hints for achieving this.
Application and details here.
Event Overview
Date: May 20, 2026 (Wednesday) 11:00-12:00
Method: Online
Participation Fee: Free
Organizers: bitA Co., Ltd. ourly Company, Enfactory Co., Ltd.
Apply here
Speakers
Hayato Hosoyamada
Nippon Paint Automotive Coatings Co., Ltd. (Nippon Paint Group)
Department of Corporate Planning, Generative AI Promotion, Internal Community EFE (Engagement for Employee) Promotion
Joined Nippon Paint Co., Ltd. Automotive Coatings Division (now Nippon Paint Automotive Coatings Co., Ltd.) as a technical staff member in 2014. Currently engaged in corporate planning for a Nippon Paint Group operating company, while leading AI/digital promotion and internal volunteer communities. Also active as an official partner of the General Incorporated Association Presentation Association / Director of the Presentation Research Institute in a parallel career.
Ryo Norimatsu
bitA Co., Ltd. ourly Company
Executive Officer
Joined ourly as a salesperson one month after its founding in 2022. Over the next three years, proposed organizational reforms, internal communication activation, and engagement improvement measures to approximately 1,500 companies. Utilizing experience from previous roles, he oversees overall consulting sales, primarily handling the manufacturing industry. Appointed Executive Officer in February 2024.
Koki Ohno
bitA Co., Ltd. ourly Company
Head of Marketing
After graduating from university, joined Neo Career Co., Ltd. after working for a major construction management company. Engaged in corporate sales, recruitment support, and marketing in the mid-career recruitment area. Joined ourly Co., Ltd. in 2024 and is involved in planning and operating webinars and exhibitions, and managing owned media in the BtoB marketing domain.
Yuma Shimazaki
Enfactory Co., Ltd.
Deputy Unit Leader, Life Design Unit / Cross-border Consultant
As a cross-border consultant, she proposes and supports "place design" that creates opportunities for individuals and organizations to change through external cross-border experiences, such as "side job study abroad," "cross-border circuit," and "leader study abroad" training services for fostering autonomous human resources in companies. She also co-represents "One HR," a community of 1,500 HR professionals and HR service providers.
[Contact regarding this matter]
Enfactory Co., Ltd.
"Management's message isn't reaching the frontline..."
"Employees lack attachment or commitment to the company..."
As work styles diversify and digitalization advances, an increasing number of people are struggling with such "organizational temperature differences."
Despite implementing various measures, top-down directives often fail to motivate the frontline, while bottom-up initiatives tend to be postponed due to busyness, leading many companies into a negative spiral of stagnant organizational change.
The fundamental issue lies in the "discrepancy between management's and frontline's perspectives."
Organizational change will not occur by merely accumulating systems and training if management's vision and the frontline's reality do not align.
Mr. Hayato Hosoyamada of Nippon Paint Group uniquely solved this problem.
Mr. Hosoyamada first focused on the "power of loose connections" within the company.
He believed that a broad network transcending departmental and positional boundaries creates the foundation for trust and fosters seeds of innovation.
With this in mind, Mr. Hosoyamada designed 5-6 workshops and diverse touchpoints each month, transforming individuals' motivations to "learn, connect, and act" into company-wide enthusiasm.
Furthermore, he actively promoted cross-border and co-creation activities outside the company.
By bringing external stimuli and evaluations back into the company and connecting the frontline's enthusiasm to management agendas, he elevated it into a company-wide movement involving executive management.
As a result, an astounding engagement index of "NPS+33" was achieved, fostering a culture where approximately 10% of all employees became enthusiastic fans.
In this seminar, based on Mr. Hosoyamada's real-world experience, Enfactory, which has supported cross-border learning for over 400 companies, and ourly (Awa-ri), which has supported engagement improvement for over 250 companies, will delve into "concrete approaches to align frontline and management perspectives."
Resolve the "organizational temperature difference" and get the frontline and management moving in the same direction.
We invite you to take home concrete hints for achieving this.
Application and details here.
Event Overview
Date: May 20, 2026 (Wednesday) 11:00-12:00
Method: Online
Participation Fee: Free
Organizers: bitA Co., Ltd. ourly Company, Enfactory Co., Ltd.
Apply here
Speakers
Hayato Hosoyamada
Nippon Paint Automotive Coatings Co., Ltd. (Nippon Paint Group)
Department of Corporate Planning, Generative AI Promotion, Internal Community EFE (Engagement for Employee) Promotion
Joined Nippon Paint Co., Ltd. Automotive Coatings Division (now Nippon Paint Automotive Coatings Co., Ltd.) as a technical staff member in 2014. Currently engaged in corporate planning for a Nippon Paint Group operating company, while leading AI/digital promotion and internal volunteer communities. Also active as an official partner of the General Incorporated Association Presentation Association / Director of the Presentation Research Institute in a parallel career.
Ryo Norimatsu
bitA Co., Ltd. ourly Company
Executive Officer
Joined ourly as a salesperson one month after its founding in 2022. Over the next three years, proposed organizational reforms, internal communication activation, and engagement improvement measures to approximately 1,500 companies. Utilizing experience from previous roles, he oversees overall consulting sales, primarily handling the manufacturing industry. Appointed Executive Officer in February 2024.
Koki Ohno
bitA Co., Ltd. ourly Company
Head of Marketing
After graduating from university, joined Neo Career Co., Ltd. after working for a major construction management company. Engaged in corporate sales, recruitment support, and marketing in the mid-career recruitment area. Joined ourly Co., Ltd. in 2024 and is involved in planning and operating webinars and exhibitions, and managing owned media in the BtoB marketing domain.
Yuma Shimazaki
Enfactory Co., Ltd.
Deputy Unit Leader, Life Design Unit / Cross-border Consultant
As a cross-border consultant, she proposes and supports "place design" that creates opportunities for individuals and organizations to change through external cross-border experiences, such as "side job study abroad," "cross-border circuit," and "leader study abroad" training services for fostering autonomous human resources in companies. She also co-represents "One HR," a community of 1,500 HR professionals and HR service providers.
[Contact regarding this matter]
Enfactory Co., Ltd.