Towards a Society Where Everyone Works with Sparkling Eyes! Changing Engagement in Japanese Companies

Our company supports April Dream, which aims to make April 1st a day for announcing dreams. This press release is a dream of "Ending Career Co., Ltd."

Background of the Dream

I am Sato, the representative director of Ending Career Co., Ltd. I was born in 1979, making me 47 years old. The reason I came to have the dream of "realizing a society where everyone works with sparkling eyes" stems from my own personal experience.

In the spring of 2007, I was working at a telecommunications venture company in Ichigaya, Tokyo. Having faced the employment ice age, I had previously worked in physically and mentally demanding jobs, such as night work and door-to-door sales, and had finally found a place in the "sunny world of business."

However, I struggled to create proposals, and less than a month after joining the company, my boss told me I was not fit for the job. In despair and anxiety, I couldn't even cry, and spent my days feeling depressed. The beautiful cherry blossoms around Ichigaya Station appeared gray to me.

In that situation, a senior colleague came to my rescue. They listened carefully to my story, patiently encouraged and guided me, saying, "It might be difficult now, but I know you can do it, Sato!" Thanks to their support, a year later, I was recognized as having the best proposal creation skills in the company. After that, I had a fulfilling career, including launching overseas businesses and serving as head of human resources.

To Increase People Who Work with Sparkling Eyes

Just as I was once saved, I now want to support someone else's career. With this in mind, I founded Ending Career Co., Ltd. in 2020. I believe that improving organizational engagement is the foundation for creating a society where everyone works with sparkling eyes, and we are committed to supporting the unleashing of potential in people and organizations.

Why This Dream is Needed: The Reality of Engagement in the World and Japan

This dream is also an urgent issue for modern Japanese society. According to Gallup's survey (2024-2025 edition), while around 22% of employees globally are "enthusiastic," Japan's figure remains at a mere 6-7%. This is the lowest level in the world, significantly below the East Asian average of 18%. The same company estimates that the decline in engagement costs the Japanese economy approximately 86 trillion yen annually.

Our Approach to Realizing the Dream

Our company provides "organizational development consulting" that visualizes organizational culture, identifies the root causes of issues, and then provides hands-on support for implementing improvement measures. When engagement increases, the following changes occur on the ground:

Comparison Item

Low Engagement Organization

High Engagement Organization

Attitude towards Work

Indifferent and Passive

・Only does what is told

・Frequent remarks like "That's not my job"

Proactive and Self-driven

・Spontaneously helps each other

・Frequent remarks like "Shall I do it?"

Meeting Atmosphere

Superficial Interactions Hiding True Feelings

・Few speakers in meetings, upper management monologue

・True feelings and dissatisfaction emerge after the meeting

Dialogue with High Psychological Safety

・Opinions are expressed regardless of tenure or position

・Constructive discussions like "That's interesting!" and "I think this way" fly around

Stance on Failure

Blame Game and Deduction System

・When a mistake occurs, it's pursued with "Who did it?"

・Fear of failure stifles new proposals and challenges

Celebration of Challenge and Learning from Failure

・When a mistake occurs, the cause "why it happened" is pursued

・Culture of celebrating challenges and leveraging them for the next step

Middle Management

Isolation and Exhaustion

・Caught between pressure from above and dissatisfaction from below

・Subordinates hesitate to consult, thinking "They look busy"

Team Supporter

・Role like a coach supporting member growth

・Atmosphere where casual chats and consultations are easy

Information Sharing

Black Box of Background

・The field is indifferent, thinking "Management decided it arbitrarily"

・Reads the mood and watches the boss's expression

Transparency Creating Empathy and Understanding

・Management repeatedly explains "why we do it"

・Company information is openly shared

To Companies That Empathize: Information on "Free Consultation and Trial Diagnosis"

For companies that empathize with our dream of "realizing a society where everyone works with sparkling eyes" and feel challenges in their current organizational situation, we offer free consultations and trial diagnostics. Please feel free to contact us.

Service Details Here

Author Profile

Ending Career Co., Ltd.

Representative Director Daisuke Sato

After graduating from high school, joined the Air Self-Defense Force. Subsequently, built a career through multiple job changes during the employment ice age, experiencing various industries from large corporations to small and medium-sized enterprises. Served as business manager and head of human resources, with 20 years of experience in human resource development and organizational development. Currently provides organizational development support. Graduated from Tama University Graduate School, Career Consultant.

Company Overview

Company Name: Ending Career Co., Ltd.

Location: Frances Building 1F 2F, 2-19-9 Ebisu Nishi, Shibuya-ku, Tokyo

Representative: Daisuke Sato, Representative Director

URL: https://endingcareer.co.jp/

Contact Information

Ending Career Co., Ltd. Public Relations

TEL: 050-5602-3349 *Reception hours: Weekdays 10:00-16:00

E-mail: info@endingcareer.co.jp