Community Management Shifts from 'In-House' to 'Co-Creation': enco Proposes a New Operational Model with Free Workshops

enco Inc. (Headquarters: Nagoya, Aichi; CEO: Nobumitsu Kobayashi), which provides services to develop 'employees capable of creating new value' as a driving force for corporate growth, has launched a partnership project offering free one-day workshops for user communities operated by companies and organizations.

This initiative aims to solve issues such as 'lack of content' and 'lack of operational resources' in community management by supporting everything from planning to execution in an integrated manner and providing practical programs.

## Why Community Support Now?

In recent years, many companies, both BtoB and BtoC, have entered community management with the goal of 'building continuous relationships with customers.'

On the other hand, the following issues are becoming apparent on the front lines:

- Inability to continuously plan valuable event content
- Lack of planning and operational resources
- Participants dropping out because engagement cannot be maintained and relationships do not deepen

Offline events, in particular, place a heavy burden in terms of 'planning, speakers, and design,' and the reality is that many companies want to implement them but cannot take the first step. In other words, the challenge of communities has shifted from 'launching' them to 'keeping them functioning.'

## Solution: A New Community Management Model of Externalizing Content

The feature of this initiative is that an external partner handles the 'content supply' in community management.

Traditionally, the value of a community has relied on continuously generating content in-house, making the burden on personnel and resource constraints a bottleneck.

In this measure, by incorporating external specialized programs, we introduce perspectives and stimuli that are difficult to generate in-house alone, while...