Enpower Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; CEO: Shunsuke Masui; hereinafter 'Enpower'), operator of the resale purchase specialty store 'Kaitori Daikichi', announces its title sponsorship of the 'Kaitori Daikichi Cup 2026 (Tokyo) Men's Basketball International Match' between the AKATSUKI JAPAN Men's National Team (※World Ranking: 22nd) and the South Korea Men's National Team (※World Ranking: 56th), to be held at Ariake Arena on Saturday, August 15, 2026.

This match is a crucial international fixture for the Japanese national team as they prepare for global competitions. The game will be broadcast live on the Nippon Television network, with live and on-demand streaming also available via 'Basketball LIVE' and 'FOD'.

Since February 2026, Enpower has been an Official Partner of the Japan Basketball Association (JBA), supporting the development and promotion of basketball in Japan.

Going forward, the company will continue contributing to local communities and society through sports, while supporting athletes who strive to achieve greatness.

※World rankings as of March 3, 2026

A Key International Match for the Japanese National Team

This tournament is one of the most important international matches for AKATSUKI JAPAN as they prepare to compete on the world stage.

The Japanese national team is currently implementing player selection and team strengthening strategies from both short-term and long-term perspectives.

The match against South Korea will serve as a vital opportunity to assess team strength, integrate new talent, and evaluate synergy with core players—offering insight into the future direction of the national team.

A Highly Anticipated Rivalry Against South Korea

The South Korean national team is one of Asia's top basketball powers.

Japan and South Korea have faced off numerous times in international competitions, making this matchup another highly anticipated clash.

A key highlight will be the contrast between Japan's fast-paced, dynamic style and South Korea's physical, strength-based approach.

Event Overview

Event Name

Kaitori Daikichi Cup 2026 (Tokyo)

Men's Basketball International Match

Date and Time

Saturday, August 15, 2026, Tip-off at 19:00 (planned)

Matchup

AKATSUKI JAPAN Men's National Team vs. South Korea Men's National Team

Venue

Ariake Arena (1-11-1 Ariake, Koto-ku, Tokyo)

Organizer

Japan Basketball Association (JBA)

Title Sponsor

Enpower Co., Ltd. (Kaitori Daikichi)

Broadcast

Live on Nippon Television Network Saturday, August 15, 2026, from 19:00

Streaming

・Basketball LIVE ・FOD

※On-demand replay available

About 'Kaitori Daikichi'

'Kaitori Daikichi' is a resale purchase specialty store. It specializes in buying back a wide range of used goods, including precious metals, branded items, watches, stamps, old coins, antiques, gift certificates, and cameras. The store does not engage in retail and focuses exclusively on purchasing from individual customers. With over 2,000 stores nationwide, it has rapidly grown to become the largest chain in Japan's resale industry by store count.

※As of June 2026

※Domestic stores only (combined company-owned and franchise stores)

※In the category of stores offering resale purchase services for branded goods, precious metals, alcohol, etc. (consumer-facing stores)

※Market research on the number of consumer-facing resale purchase stores (company-owned and franchise) in Japan's resale industry

※Conducted by Mirai Trend Research Institute

※Survey period: February 1, 2026 – March 31, 2026

Company Overview

Company Name: Enpower Co., Ltd.

Address: 19F, Sumitomo Fudosan Shinjuku Oak Tower, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023

Representative: CEO Shunsuke Masui

URL: https://www.en-power.jp/

Under the corporate philosophy of 'Empowering everyone, co-creating the future, and redefining the norm,' Enpower operates resale purchase stores, franchise businesses, and auction operations. The company has achieved over tenfold sales growth in five years and is striving to become a leading force in Japan's resale industry. By turning human connections (EN) into power (POWER), Enpower aims to create a better society through the resale economy.

FACT BOX

  • Source: PR TIMES
  • Category: Event