En-Power Co., Ltd. Releases Tie-up Video on NewsPicks Highlighting the Secrets Behind the Rapidly Growing 'Kaitori Daikichi' Franchise

En-Power Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Shunsuke Masui), which operates the purchasing specialty store 'Kaitori Daikichi,' has released a tie-up video on the economic media 'NewsPicks' that delves into the secrets behind the rapidly growing 'Kaitori Daikichi Franchise.' This video features five active owners who entered the business from different industries. In a 'Candid Roundtable' format, they reveal the surprising profitability that allowed one to expand to three stores in just a year and a half with no prior experience, and the reality of the headquarters' extensive support. Furthermore, a VTR segment follows one of the owners through their day, presenting a realistic look at how the 'Kaitori Daikichi Franchise' system enables success. Cunning Takeyama and Hitomi Nakamura also delve deeper into the strengths of the 'Kaitori Daikichi Franchise' from a business perspective. 【NewsPicks】A Business Chance You Can Still Seize: The 91 Trillion Yen in Dormant Assets in Japan【Sponsored by Kaitori Daikichi】 ■ Video Overview Release Date: March 26, 2026 (Thursday) Viewing URLs: https://newspicks.com/live-movie/6628/ https://youtu.be/irYeBoGW9ts (Scheduled for release today at 22:00) Cast: - Cunning Takeyama - Hitomi Nakamura (Freelance Announcer) - Mayu Moriyama (Executive Officer, En-Power Co., Ltd.) - 5 'Kaitori Daikichi' Owners ■ About 'Kaitori Daikichi' 'Kaitori Daikichi' is a specialty store for purchasing second-hand goods. Its main feature is the wide range of items it handles, including precious metals, brand-name goods, watches, stamps, old coins, antiques, gift certificates, and cameras—essentially, they will buy almost anything except living creatures and perishable items. The business focuses exclusively on purchasing from general consumers and does not engage in retail. It has rapidly grown to over 1,800 stores nationwide, achieving the No. 1 position in the reuse industry for store count※. ※As of March 2026 ※Limited to domestic stores (total of directly managed and franchise stores) ※In the business category of purchasing items such as brand goods, precious metals, and alcohol (for individual-oriented stores) ※Based on a market survey on the number of individual-oriented purchasing stores (directly managed/franchise) in the reuse industry ※Survey by Japan Marketing Research Organization ※Survey period: May 1, 2025, to May 31, 2025 We aim to be a trusted purchasing specialty store that serves as a community center for our local customers. ■ About 'Kaitori Daikichi Franchise' The 'Kaitori Daikichi' franchise is an efficient business model that can be started in a small space of just 5 tsubo (~16.5 sqm) and operated by one person. With initial costs starting from about 9.5 million JPY and a fixed monthly royalty, it offers a low barrier to entry. As a purchase-only business with no inventory risk, it has become a strong choice for those looking to start their own business. Its greatest feature is a powerful support system that allows even those without experience to manage their business with confidence. With 'online appraisal support,' where a professional appraiser from the headquarters assesses items from a photo, and thorough guidance from a dedicated supervisor, the franchise boasts an extremely high store continuation rate of 97.9%. The strength of the franchise is that it enables steady store operation by leveraging the headquarters' 'system,' even without specialized knowledge. --------------------------------------------------------------- For details and to request materials on the 'Kaitori Daikichi Franchise,' please visit: https://www.kaitori-daikichi.jp/fc/ --------------------------------------------------------------- ■ Company Profile Company Name: En-Power Co., Ltd. Location: 19th Floor, Sumitomo Fudosan Shinjuku Oak Tower, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023 Representative: President & CEO Shunsuke Masui URL: https://www.en-power.jp/ With the corporate philosophy 'To make everyone shine, create the future together, and change the conventional,' this company is engaged in the planning and operation of purchasing specialty stores, a franchise business, and an auction business. It has achieved more than 10x sales growth in five years and is striving to become a leading company in the reuse industry. It aims to realize a better society through the reuse business by turning human connections (EN) into strength (POWER).