eMoBi Builds Touring Infrastructure Connecting 4 Shonan Areas as Overtourism Countermeasure – Expands Rental Bases to Enoshima, Fujisawa, and Zushi
eMoBi has expanded its electric tuk-tuk rental bases to Enoshima, Fujisawa, and Zushi in the Shonan area, launching a touring mobility service that connects four locations. This initiative aims to disperse tourist traffic as an overtourism countermeasure and can also be utilized as a means of transportation for local residents.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 19:10
- 🔍 Collected: April 30, 2026 at 10:31
- 🤖 AI Analyzed: May 1, 2026 at 01:30 (14h 59m after Collected)
eMoBi Co., Ltd. has expanded its electric tuk-tuk rental service, previously available in Kamakura, to Enoshima, Fujisawa, and Zushi, launching a touring mobility service that connects four bases in the Shonan area. Ahead of Golden Week, this new approach aims to disperse human traffic through "mobility itself" to address congestion caused by concentrated tourism.
## New Unmanned Hubs Established in Fujisawa and Zushi, Connected to Accommodation Routes
New unmanned rental hubs have been set up in Fujisawa and Zushi. In Fujisawa, a hub is located in front of Super Hotel Fujisawa, seamlessly connecting accommodation to transportation. With a system that allows reservations, rentals, and returns to be completed non-face-to-face, tourists can start their journey stress-free immediately upon arrival.
The Zushi Hub is conveniently located just 3 minutes from both JR Zushi Station and Keikyu Zushi-Hayama Station. From this hub, tourists can explore not only the Zushi and Kamakura areas but also Hayama and Miura.
## Rental Bases Opened Near Katase-Enoshima Station and Shonan-Enoshima Station
Two new rental bases have been opened. One is located a minute's walk from Katase-Enoshima Station, allowing tourists to start touring the Shonan area immediately upon arrival. The second is located a minute's walk from Shonan Monorail Shonan-Enoshima Station. While many tourists travel to coastal areas like Shichirigahama via Kamakura Station, this base can capture demand from the Fujisawa direction. This connects to Shonan tourism via the nationally recommended Fujisawa-Enoshima route, contributing to securing transportation.
## Promoting Overtourism Countermeasures by Dispersing Travel Routes and Spots
The main cause of congestion in the Shonan and Kamakura areas is the concentration of people on specific routes and at specific times, due to single travel routes starting from train stations and tourism activities dependent on walking distance.
This service provides a mechanism to disperse tourists' starting points, routes, and duration of stay by enabling departures from multiple hubs and cross-area travel. This encourages deviation from traditionally concentrated routes, aiming to equalize human traffic. Furthermore, by promoting visits to surrounding areas that were previously difficult to access by train or on foot, it creates a broader spread of tourism demand, ultimately contributing to the alleviation of excessive concentration at specific points.
This service is not limited to tourism; it can also be used as a daily means of transportation for local residents, promoting the construction of a sustainable mobility infrastructure that benefits both tourism and daily life.
## Usage Trends After Service Launch
The service expansion has led to new travel behaviors:
- Users driving approximately 15km along the coast from Fujisawa to Zushi, traversing multiple areas.
- Users exploring the Hayama area from the Zushi Hub and then touring the eastern part of the Kamakura area.
- Tourist routes starting from Katase-Enoshima and entering Kamakura via a counter-clockwise route to avoid congestion.
Such movements have been observed, and a new tourism style that avoids concentration in specific areas is beginning to spread.
## Future Outlook
eMoBi upholds the vision of "creating a sustainable mobility system" and is advancing the construction of new mobility infrastructure for both tourism and daily life. This expansion to the entire Shonan area is the first step, and we will continue to contribute to improving the overall circulation of the region through further expansion of stations and support for drop-off usage between hubs.
Ahead of Golden Week, Shonan is transforming from a "congested tourist destination" to an "area where you can freely tour." eMoBi will continue to provide new mobility experiences.
Company Profile
- Company Name: eMoBi Co., Ltd.
- Representative: Representative Director Tatsuki Ishikawa
- Head Office Location: 3-1-2 807, Kami-Osaki, Shinagawa-ku, Tokyo
- Official Website: https://link.emobi.co.jp/prshonantime
[Contact for Media Inquiries]
eMoBi Co., Ltd. Public Relations: [Nakamoto]
Email: [support@emobi.co.jp]
Phone: [050-5536-5655]
## New Unmanned Hubs Established in Fujisawa and Zushi, Connected to Accommodation Routes
New unmanned rental hubs have been set up in Fujisawa and Zushi. In Fujisawa, a hub is located in front of Super Hotel Fujisawa, seamlessly connecting accommodation to transportation. With a system that allows reservations, rentals, and returns to be completed non-face-to-face, tourists can start their journey stress-free immediately upon arrival.
The Zushi Hub is conveniently located just 3 minutes from both JR Zushi Station and Keikyu Zushi-Hayama Station. From this hub, tourists can explore not only the Zushi and Kamakura areas but also Hayama and Miura.
## Rental Bases Opened Near Katase-Enoshima Station and Shonan-Enoshima Station
Two new rental bases have been opened. One is located a minute's walk from Katase-Enoshima Station, allowing tourists to start touring the Shonan area immediately upon arrival. The second is located a minute's walk from Shonan Monorail Shonan-Enoshima Station. While many tourists travel to coastal areas like Shichirigahama via Kamakura Station, this base can capture demand from the Fujisawa direction. This connects to Shonan tourism via the nationally recommended Fujisawa-Enoshima route, contributing to securing transportation.
## Promoting Overtourism Countermeasures by Dispersing Travel Routes and Spots
The main cause of congestion in the Shonan and Kamakura areas is the concentration of people on specific routes and at specific times, due to single travel routes starting from train stations and tourism activities dependent on walking distance.
This service provides a mechanism to disperse tourists' starting points, routes, and duration of stay by enabling departures from multiple hubs and cross-area travel. This encourages deviation from traditionally concentrated routes, aiming to equalize human traffic. Furthermore, by promoting visits to surrounding areas that were previously difficult to access by train or on foot, it creates a broader spread of tourism demand, ultimately contributing to the alleviation of excessive concentration at specific points.
This service is not limited to tourism; it can also be used as a daily means of transportation for local residents, promoting the construction of a sustainable mobility infrastructure that benefits both tourism and daily life.
## Usage Trends After Service Launch
The service expansion has led to new travel behaviors:
- Users driving approximately 15km along the coast from Fujisawa to Zushi, traversing multiple areas.
- Users exploring the Hayama area from the Zushi Hub and then touring the eastern part of the Kamakura area.
- Tourist routes starting from Katase-Enoshima and entering Kamakura via a counter-clockwise route to avoid congestion.
Such movements have been observed, and a new tourism style that avoids concentration in specific areas is beginning to spread.
## Future Outlook
eMoBi upholds the vision of "creating a sustainable mobility system" and is advancing the construction of new mobility infrastructure for both tourism and daily life. This expansion to the entire Shonan area is the first step, and we will continue to contribute to improving the overall circulation of the region through further expansion of stations and support for drop-off usage between hubs.
Ahead of Golden Week, Shonan is transforming from a "congested tourist destination" to an "area where you can freely tour." eMoBi will continue to provide new mobility experiences.
Company Profile
- Company Name: eMoBi Co., Ltd.
- Representative: Representative Director Tatsuki Ishikawa
- Head Office Location: 3-1-2 807, Kami-Osaki, Shinagawa-ku, Tokyo
- Official Website: https://link.emobi.co.jp/prshonantime
[Contact for Media Inquiries]
eMoBi Co., Ltd. Public Relations: [Nakamoto]
Email: [support@emobi.co.jp]
Phone: [050-5536-5655]