[e.m.] New Collection Featuring Safety Pin Motifs and Layered Rings Released

e.m. DESIGN Inc., which operates the jewelry brand "e.m.", will release "2026-2027 A/W COLLECTION \"UNFINISHED\"" from [e.m.] at all directly managed stores nationwide and online stores such as the e.m. WEBSHOP starting July 15, 2026 (Wed).

e.m. 2026-2027 A/W NEW COLLECTION "UNFINISHED"

UNFINISHED

Beauty has no end.

Change and transformation shape me.

Product Lineup

Ring (Sterling Silver 925) \u00a566,000, Ear Cuff (Sterling Silver 925, Cubic Zirconia) \u00a541,800, Necklace (Sterling Silver 925, Freshwater Pearl) \u00a553,400 (all prices include tax).

This collection features many jewelry pieces with safety pin motifs.

The safety pin, which can have a tough image, has been elevated into elegant jewelry through combinations with pearls and careful sizing.

The lineup is extensive, including necklaces, rings, earrings, ear cuffs, and bracelets.

With a focus on both aesthetic beauty and durability as jewelry, these items feature original safety pin motifs designed to create styles that hold inner strength.

K18yg Safety Pin Series

Ring \u00a5300,300, Necklace \u00a5160,600, Earrings* Single \u00a5116,600 (all prices include tax).

Earrings

From left: \u00a528,600, \u00a524,200, \u00a524,200 (all prices include tax).

Bracelets

From top left, clockwise: \u00a535,200, \u00a549,500, \u00a590,200, \u00a542,900 (all prices include tax).

Styling Images

From top left, clockwise: 2-strand necklace (Sterling Silver 925, Freshwater Pearl) \u00a5146,300, Necklace (Sterling Silver 925) \u00a5121,000, Necklace (Sterling Silver 925, Freshwater Pearl) \u00a5121,000 (all prices include tax).

Several long necklaces with stylishly incorporated safety pins are also available.

A model featuring a safety pin connecting a 2-strand pearl and chain necklace is a highlight, with a multi-way specification that allows for silhouette changes depending on where it's fastened.

The brand's signature adaptable necklace designs appear with safety pin motifs, making them even more unique and impactful.

Necklaces

From inside: \u00a5107,800, \u00a561,600, \u00a5140,800 (all prices include tax).

Styling Images

Styling Images

Styling Images

From top: Ring (Sterling Silver 925, Cubic Zirconia, Freshwater Pearl) \u00a547,300, Ring (Sterling Silver 925, Cubic Zirconia) \u00a544,000, Ring (Sterling Silver 925, Freshwater Pearl) \u00a538,500, Ring (Sterling Silver 925, Cubic Zirconia, Freshwater Pearl) \u00a547,300, Ring (Sterling Silver 925, Freshwater Pearl) \u00a544,000 (all prices include tax).

These modern and glamorous rings are designed to be enjoyed through the beauty that changes with layering.

Cubic zirconia and freshwater pearls are set on smooth, comfortable-to-wear bands.

Subtle details include settings designed for stacking, such as offsetting stones or letting dangling stones hang down.

Ring

From left: \u00a547,300, \u00a544,000, \u00a544,000, \u00a547,300, \u00a538,500, \u00a538,500 (all prices include tax).

Ring

Each \u00a538,500 (all prices include tax).

Styling Images

Styling Images

From top: Ring (K18yg, Onyx) \u00a5259,600, Ring (K18yg, Black Diamond) \u00a5341,000, Ring (K18yg, Onyx, Black Diamond) \u00a5279,400, Ring (K18yg, Black Diamond) \u00a5253,000 (all prices include tax).

From the e.m.gold line, four types of rings featuring "black" as a keyword, such as onyx and black diamonds, are available.

These designs, which do not yield to any color and yet adapt to various scenes, utilize the strength and nobility of black to create designs that are somewhat classical and dignified.

Styling Images

Release Schedule

Release at all directly managed stores from July 15, 2026 (Wed).

*Stock availability varies by store. Please check each store's Instagram for details.

e.m. Aoyama, e.m. Marunouchi, e.m. Isetan Shinjuku, e.m. Yokohama

e.m. Nagoya, e.m. Namba, e.m. Umeda, e.m. Iwataya

e.m. WEBSHOP, e.m. zozotown

About the Brand

[e.m.] will celebrate its 30th anniversary in November 2026.

Designers: Eijiro Nakatani, Masayoshi Tobita

Official Instagram: e.m.__official

Company Site: https://em-grp-company.com/

Brand Site: https://www.em-grp.com/

"e.m.", a jewelry brand established in 1996 by Eijiro Nakatani and Masayoshi Tobita.

Under the vision of "Making the world happy with Imagination and Creation,"

The corporate philosophy has always been "Creating things that make everyone happy" and "Creating things that seem to exist but don't."

Jewelry is a tangible object, but the "feeling" obtained by acquiring it is intangible.

While creating the best tangible objects, we also want to create "your joy," which is intangible.

This is e.m.'s approach to manufacturing.

By existing perpetually as a Japanese creator brand, we aim to be a brand that is a goal for all eras and generations, contributing to Japanese manufacturing and continuing to offer symbols of happiness to the world.