[e.m.ZOZOTOWN] Limited Edition! Lucky Motif "Horseshoe" Jewelry Now Available.

イー・エム・デザイン株式会社 (e.m. Design Co., Ltd.), which operates the jewelry brand "e.m.", will sell jewelry featuring the "horseshoe" motif, said to bring good luck, for a limited time from Monday, July 6, 2026, to Friday, July 31, 2026, on e.m.ZOZOTOWN.

Two types of rings and two types of charms will be available. For one of the ring types, you can also select your preferred color from five different colored stones. All are special, made-to-order jewelry.

e.m.ZOZOTOWN [LUCKY MOTIF "Horseshoe"]

Product Lineup

Index finger ring (Sterling Silver 925, Cubic Zirconia) ¥39,600, Middle finger ring (Sterling Silver 925) ¥27,500 (all prices include tax)

Two types of rings are available.

The horseshoe motif is adorned on an upward-facing U-shape, said to "catch good luck."

The design, with a star-cut cubic zirconia set in the center, features a voluminous arm smoothly connected to the motif, giving an impactful yet stylish impression.

For this ring, you can choose the color of the cubic zirconia from five options.

The other ring features an arm adorned with a series of star motifs. It's a design that matches a sleek silhouette with the playful charm of star motifs.

Available colors are:

Cyan, Light Pink, Ruby Color, Violet, and Clear – a total of 5 colors.

Star motifs are also known as lucky motifs, said to be "symbols of hope."

A special amulet jewelry, combining a horseshoe that catches good luck with a symbol of hope.

Choose your favorite color and customize it further to your liking.

*All stones are synthetic.

From left: Charm (Sterling Silver 925, Cubic Zirconia) ¥25,300, Charm (Sterling Silver 925, Gold Plating) ¥22,000 (all prices include tax)

Two types of charms are available to thread onto your favorite necklaces or bracelets.

The type embedded with sparkling cubic zirconia is a versatile design that can be styled to look luxurious or cool depending on how it's paired.

The other is a happy design adorned with star motifs, "symbols of hope." It features a carved star shape with gold plating poured into it, creating a two-tone design that blends well with both silver and gold chains, which is a nice touch.

Release Schedule

e.m.ZOZOTOWN

July 6 (Mon) - July 31 (Fri)

*All items are sold on a made-to-order basis.

About the Brand

[e.m.] will celebrate its 30th anniversary in November 2026.

e.m. Designers: Eijiro Nakatani / Masayoshi Tobita

Official Instagram: e.m.__official

Brand Site: https://www.em-grp.com/

Company Site: https://em-grp-company.com/

"e.m.", a jewelry brand established in 1996 by Eijiro Nakatani and Masayoshi Tobita.

Under the vision of "Making the world HAPPY with Imagination and Creation,"

the corporate philosophy has remained unchanged since the brand's founding: "Creating things that make everyone happy" and "Creating things that seem to exist but don't."

Jewelry is a tangible object, but the "feeling" obtained by acquiring it is intangible.

While creating the best tangible products, we also want to create "your joy," which is intangible.

This is what e.m. considers as its approach to creation. By existing perpetually as a Japanese creator brand, it aims to be a brand that is a goal for all eras and generations, contributing to Japanese manufacturing and continuing to offer symbols of happiness to the world.