Limited items of San-X's highly popular character 'Rilakkuma' debut at Thank You Mart! All items on sale for 390 yen (429 yen including tax) starting late April

Key facts

  • Limited items of San-X's highly popular character 'Rilakkuma' debut at Thank You Mart! All items on sale for 390 yen (429 yen including tax) starting late April
  • Thank You Mart will release limited 'Rilakkuma' items featuring a Heisei retro design for 390 yen nationwide starting late April 2026. Web pre-orders begin April 1st.
  • Source: PR Times
  • Date: March 31, 2026

Direct answer

Thank You Mart will release limited 'Rilakkuma' items featuring a Heisei retro design for 390 yen nationwide starting late April 2026. Web pre-orders begin April 1st.

Citation
Limited items of San-X's highly popular character 'Rilakkuma' debut at Thank You Mart! All items on sale for 390 yen (429 yen including tax) starting late April (March 31, 2026), PR Times
Source
PR Times
Date
March 31, 2026
Thank You Mart will release limited 'Rilakkuma' items featuring a Heisei retro design for 390 yen nationwide starting late April 2026. Web pre-orders begin April 1st.
新製品NQ 81/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: March 31, 2026 at 21:00
  • 🔍 Collected: April 1, 2026 at 13:39 (16h 39m after Published)
  • 🤖 AI Analyzed: April 21, 2026 at 08:28 (474h 48m after Collected)
Under the theme of "Be Smile, Be Kawaii," "Thank You Mart" (Elsonic Co., Ltd.) is a shop where you can always find cute goods of your favorite characters for a flat price of 390 yen. The shop will start selling limited items of San-X Co., Ltd.'s popular character "Rilakkuma" at Thank You Mart stores nationwide starting in late April, as soon as they arrive in stock.
Additionally, the official online shop will accept web pre-orders starting at 12:00 PM on Wednesday, April 1st.

**Feature Page:** https://thankyoumart.jp/blogs/news/rilakkuma

"Rilakkuma" is a bear in a costume. His charm lies in how he spends his time relaxing at his own pace, and his casual daily life with friends like "Korilakkuma" and "Kiiroitori" continues to be loved by many fans.

In response to gathering support as a character symbolizing the "healing boom" of the 2000s, this series adopts an early Heisei-era design, creating items enveloped in the atmosphere of that time.
It is a lineup that brings a sense of nostalgia and warms your heart.

### [Web Pre-order Acceptance]
- Pre-order period: From 12:00 PM on Wednesday, April 1, 2026
- Sales location: Official online shop
- Pre-order page: https://thankyoumart.jp/collections/rilakkuma
* The product page will be published when pre-orders begin.
* Please check the scheduled delivery date on each pre-order page.
* Acceptance will end as soon as the maximum quantity for each product is reached.

### [In-store Sales]
- Sales start date: From late April 2026, sales will start as soon as items arrive at each store and for each item.
- Sales location: Thank You Mart stores nationwide

FAQ

What is the name of the store selling limited-edition Rilakkuma items for 390 yen before tax?

Thank You Mart, operated by Elsonic Co., Ltd., is selling limited-edition Rilakkuma items for 390 yen (429 yen including tax).

Which company created the popular character Rilakkuma featured in the Thank You Mart collaboration?

San-X Co., Ltd. is the company that created the popular character Rilakkuma featured in the Thank You Mart collaboration.

When does the web pre-order for Rilakkuma items start on Thank You Mart's official online shop?

The web pre-order for Rilakkuma items starts at 12:00 PM on Wednesday, April 1, 2026, on Thank You Mart's official online shop.

What is the theme of Thank You Mart, and what type of products does it offer?

Thank You Mart operates under the theme 'Be Smile, Be Kawaii' and offers cute character goods, including Rilakkuma items, all for 390 yen.

When will the in-store sales of Rilakkuma items begin at Thank You Mart locations nationwide?

In-store sales of Rilakkuma items will begin in late April 2026, starting as soon as items arrive at each Thank You Mart store.