New TV Commercial for Baby Diapers Featuring Taiyo Sugiura and Nozomi Tsuji! 'With GOO.N, We Can Do It!' Edition Airing Nationwide from Thursday, April 2

Daio Paper Corporation (Headquarters: Chiyoda-ku, Tokyo), which develops the No. 1 sanitary paper product brand*1 'Elleair', will start broadcasting a new TV commercial for its baby diapers titled 'With GOO.N, We Can Do It!' featuring the celebrity couple Taiyo Sugiura and Nozomi Tsuji nationwide from Thursday, April 2, 2026. This commercial depicts how using the newly improved 'GOO.N Zero Leaks' series provides peace of mind during child-rearing, allowing families to enjoy their time together.

New 60-second TVCM: 'With GOO.N, We Can Do It!' Edition: https://youtu.be/CJxfJV0Zas0 New 15-second TVCM: 'With GOO.N, We Can Do It!' <Tape> Edition: https://youtu.be/IgNwB787MXo New 15-second TVCM: 'With GOO.N, We Can Do It!' <Pants> Edition: https://youtu.be/C_OYfeyBDJY Making-of video: https://youtu.be/70mlGSj-VRw Interview video: https://youtu.be/F8JaabFiPy8

- About the TVCM -

Starring Sugiura and Tsuji, who strive in daily parenting! Parent and child growth is 'Possible with GOO.N!' Through the 'GOO.N Zero Leaks' baby diaper series, this commercial illustrates the alleviation of common diaper-related worries felt by many, allowing not just the baby but also moms and dads to feel a sense of growth, making daily parenting much more enjoyable.

The commercial starts with a scene where Sugiura and Tsuji are about to leave the house with their baby, only to face an unexpected 'just before going out poop' mishap. In the following scene, Tsuji watches over Sugiura as he hurriedly changes the diaper, noticing the baby's 'funny expression'...