Like natural eyelashes, extending smoothly*1! Couture Up Long Mascara renewed with improved curling power!

Couture Up Long & Curl Mascara 2 colors in total, 5g, ¥1,800 each (¥1,980 including tax)

New release on Monday, June 1, 2026

*The displayed price is the manufacturer's suggested retail price.

Elizabeth Co., Ltd. (Chiyoda-ku, Tokyo, Representative Director and President: Motoki Suzuki) will renew the "Couture Up" mascara, which it develops with Japan Drug Chain Association and NID (Chuo-ku, Tokyo, Chairman: Shinji Kadoya). The long mascara, which extends smoothly like natural eyelashes*1, is now newly released with improved curling power! It keeps eyelashes curled upwards all day long*2. The package design has also become more stylish. Enjoy your daily eye makeup with this product, which provides a beautiful finish and long-lasting curl.

*1 Makeup effect

*2 Daytime activity hours

Renewal Points

- Improved curling power! - New packaging

Product Features

Long & Curl Mascara that extends smoothly like natural eyelashes*1!

From left: 01 Black, 02 Dark Brown *1 Makeup effect

### For beautifully long eyelashes

Fibers adhere to eyelashes with each layer. For naturally beautiful length.

### Renewal Point: Improved curling power!

### Keeps eyelashes curled upwards all day long*2 Contains curl-fix ingredients and curl-keep ingredients. Keeps freshly applied curls.

*2 Daytime activity hours

### Slim fit brush Easy to apply with a compact, maneuverable brush, catching each individual eyelash firmly.

### Strong against sweat, water, tears, and sebum, smudge-proof waterproof Contains lasting polymer that is strong against sweat, water, tears, and sebum, preventing smudging.

### Eyelash care Contains beauty serum ingredients that care for eyelashes while applying makeup. Biotinoyl Tripeptide-1, Panthenol, Hydrolyzed Keratin (eyelash protection ingredients) Silk, Sodium Hyaluronate (moisturizing ingredients)

### Hot water + facial cleanser off Can be softened with hot water and removed with your usual facial cleanser.

### MADE IN JAPAN

Color lineup

Image

How to use

- Apply the brush to the base of the eyelashes and lift it up to the tips. Repeat until desired length is achieved. - Use the tip of the brush to beautifully finish lower eyelashes and fine areas.

Couture Up Series

### Popularly on sale Couture Up Lasting Eyeliner

2 colors in total, 0.4mL, ¥1,800 each (¥1,980 including tax)

Adheres perfectly to the skin! Eyeliner with a long-lasting ultra-fine line.

*The displayed price is the manufacturer's suggested retail price.

From left: 01 Black, 02 Dark Brown

Color lineup

Elizabeth Official Website https://elizabeth.jp