■ Background: Overseas Brand Sales Still Face High Operational Hurdles
In recent years, with the widespread use of online sales activities, the options for products handled and sales channels have greatly expanded.
However, in the overseas brand sector, a wide range of operational tasks are required, including the reliability of procurement routes, inventory management, inspection, packaging, shipping, and inquiry handling, making it a challenging area to establish a sustainable sales system.
Especially in overseas brand sales, if the verification of legitimate channels and the establishment of operational procedures are insufficient, it can affect business continuity and credibility. Against this backdrop, the development of a foundation to support sales activities, not just the sales activities themselves, is becoming increasingly important.
The sales agency for the overseas brand sales system "SEKASUTO" has been working to address these challenges by organizing the necessary processes for sales and building a system to provide a sales foundation based on continuous operation.
■ Initiative Overview: Integrating the Operational Foundation Supporting Sales Activities
The screening-based partner program, which is now being launched, provides an operational environment where various functions necessary for overseas brand sales, such as procurement, inventory linkage, inspection, packaging, and shipping, can be utilized in an integrated manner, rather than individually managing each process.
This aims to equalize the practical workload required for sales activities while supporting business operations that prioritize legitimacy and transparency. The characteristic of this program is not merely providing products, but establishing a practical foundation for continuous sales.
■ Main Operational Environments Provided
This program provides the following sales support foundations:
- Buyer network spanning over 20 countries worldwide - Brand direct stores and affiliated store networks - Environment for utilizing inventory networks - Operational support system for purchasing, inspection, packaging, and shipping - Operational guide adaptable to home and online environments - Support system based on continuous operation
Through these, we aim to organize multiple practical processes required for overseas brand sales, and reduce the overall operational burden and stabilize quality.
■ About the Screening-Based Partner Program
To maintain operational quality and ensure continuity, this program adopts a screening system for participation. By targeting only those who meet certain standards, rather than general recruitment, the system is designed to maintain the overall operational quality of the program.
The main verification items are as follows:
- Is there an operational system that can be continuously engaged? - Is there an understanding of and interest in brand sales? - Is it possible to operate in compliance with rules? - Can necessary communication be maintained?
By adopting a screening system, we aim to maintain a stable working environment for both participants and the program operators.
■ User Voices
Users have reported that by improving the transparency of procurement routes and organizing sales operations when engaging in overseas brand sales, it has become easier to grasp the overall business.
Furthermore, the availability of practical support for inspection and shipping has been highly evaluated, making it easier to manage the various processes required for sales activities without undue burden. A key characteristic is that many users feel value in the system's ability to support continuous engagement, not just the sales themselves.
■ Media Representative Comment
During our coverage of SEKASUTO's operational system, what was impressive was that overseas brand sales are designed not merely as product provision, but as a sales platform that includes multiple operational tasks.
In the overseas brand sector, even before handling products, the reliability of procurement routes and the organization of operational processes are major challenges. In this regard, SEKASUTO has an overall design that includes procurement, inventory, logistics, and operational support, and I felt that emphasis is placed on building a system with a view to continuous operation.
Including the emphasis on a legitimate and transparent operational environment, I evaluate it as a mechanism with a clear role as a foundation that stably supports sales activities.
■ Future Outlook
Going forward, we will further develop the operational system necessary for overseas brand sales and strengthen the support areas to sustain continuous sales activities. We also aim to build a new operational model for overseas brand distribution through the stabilization of sales operations.
■ Representative's Comment
When engaging in overseas brand sales, it is important to have a system that can stably manage multiple processes such as procurement, inventory, logistics, and operational management, not just the product itself. SEKASUTO has been working to create an environment for continuous engagement by establishing a foundation that supports these practical sales operations.
Therefore, this program is not open to everyone but adopts a screening system for those who meet certain standards. We will continue to work on building a system that supports stable sales operations, prioritizing transparency and continuity.
Overview Service Name: Overseas Brand Sales System "SEKASUTO" Sales Agency Location: Tokyo Business Content: Provision of overseas brand sales system, sales support, marketing support Inquiry Window: Selection Inquiry Window
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Products / services: SEKASUTO