LIQUID eKYC Provided for TaylorMade Golf's Online Trade-in Service
Identity verification, previously requiring the presentation of official documents upon delivery, can now be completed online.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 16, 2026 at 22:08 (371h 52m after Collected)
Liquid Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Keiki Hasegawa), a member of the ELEMENTS Group, is providing its online identity verification service, 'LIQUID eKYC,' to the online trade-in service offered by TaylorMade Golf Co., Ltd. (Headquarters: Koto-ku, Tokyo; President and CEO: Ikuhiro Hiruma). This allows users to complete identity verification online in advance, replacing the traditional requirement of presenting official documents during the collection of trade-in items or the delivery of new clubs.
Summary:
- TaylorMade Golf's online trade-in service allows customers to trade in their existing clubs when purchasing new ones and apply the appraisal value toward the purchase price.
- Liquid provides 'LIQUID eKYC' to this service.
- Identity verification, previously done at the time of delivery, can now be completed online.
Background:
Liquid is providing 'LIQUID eKYC' to TaylorMade Golf's online trade-in service. This enables users to complete identity verification online beforehand, removing the need to present official documents at the time of delivery. Furthermore, customers can receive their newly purchased clubs at a designated delivery address, regardless of the address listed on their identification documents.
About TaylorMade Golf Co., Ltd.:
TaylorMade Golf is a brand whose performance and innovation are proven by its high usage rates on tours worldwide, including the US PGA Tour, Japan Men's Tour, and Japan Women's Tour. They offer a wide range of golf equipment, including drivers with innovative technology, balls, apparel, and accessories.
About 'LIQUID eKYC':
This service completes identity verification online for contracts and account registrations. It uses methods such as photographing ID documents or reading IC chips, combined with facial recognition. It has achieved the No. 1 market share in eKYC for six consecutive years. The ELEMENTS Group has processed approximately 150 million identity verifications in total.
Summary:
- TaylorMade Golf's online trade-in service allows customers to trade in their existing clubs when purchasing new ones and apply the appraisal value toward the purchase price.
- Liquid provides 'LIQUID eKYC' to this service.
- Identity verification, previously done at the time of delivery, can now be completed online.
Background:
Liquid is providing 'LIQUID eKYC' to TaylorMade Golf's online trade-in service. This enables users to complete identity verification online beforehand, removing the need to present official documents at the time of delivery. Furthermore, customers can receive their newly purchased clubs at a designated delivery address, regardless of the address listed on their identification documents.
About TaylorMade Golf Co., Ltd.:
TaylorMade Golf is a brand whose performance and innovation are proven by its high usage rates on tours worldwide, including the US PGA Tour, Japan Men's Tour, and Japan Women's Tour. They offer a wide range of golf equipment, including drivers with innovative technology, balls, apparel, and accessories.
About 'LIQUID eKYC':
This service completes identity verification online for contracts and account registrations. It uses methods such as photographing ID documents or reading IC chips, combined with facial recognition. It has achieved the No. 1 market share in eKYC for six consecutive years. The ELEMENTS Group has processed approximately 150 million identity verifications in total.
FAQ
What is LIQUID eKYC?
It is a service that completes identity verification required for online contracts and account openings. It utilizes AI and biometric authentication technologies.
What changes with this implementation?
The need to present official documents upon delivery is eliminated. By completing identity verification online in advance, customers can enjoy a smoother receiving process.
What is the TaylorMade Golf trade-in service?
It is a service where customers can trade in their existing clubs when purchasing new ones, applying the appraisal value toward the purchase price.