Car Insurance Comparison Site 'Car Insurance STATION' Surpasses 15,000 Applications! Rapid Increase in Self-Comparison Among Young People

Element Inc. (Headquarters: Kawasaki, Kanagawa; Representative Director: Tsutomu Kondo), operator of the car insurance comparison site 'Car Insurance STATION' (https://car-h.info/), is pleased to announce that the total number of applications has surpassed 15,000.

*Cumulative total from the service launch in January 2020 to March 2026.

Amid the recent rise in the cost of living and the growing need to review fixed expenses, usage has surged, particularly among the active working generation in their 20s to 40s.

In particular, the convenience of a 'self-service' model—which allows users to compare and consider options at their own pace without the need for face-to-face or telephone solicitation—is becoming established as the new standard for insurance selection among the digital-native generation.

Usage Trends Based on Data: The Rise of 'Smart Insurance Selection' Among the Youth

Analysis of our site's usage reveals active consumer behavior that contradicts the conventional theory of 'young people moving away from cars.'

Active Users in Gen Z (Ages 18-24) Increased Approximately 4-Fold in One Year

From 2023 to 2024, the number of users aged 18-24 surged approximately 4-fold, from 2,735 to 11,071.

This generation, skilled at scrutinizing information via social media and the web, is increasingly adopting the behavior of 'comparing and choosing for themselves' as a means to reduce fixed costs.

Focus on 'Time Performance' (Taipa) Among Those in Their 30s and 40s

In the core demographic of 25 to 44-year-olds, the efficiency of being able to compare plans from multiple companies in just a few minutes is highly supported, capturing the needs of the busy working generation.

Three Unique Features That Make 'Car Insurance STATION' Popular

① A Web-Complete Model with 'No Sales Interaction,' Rare in the Industry

Unlike typical insurance agencies, we strictly avoid telephone or face-to-face solicitation. We provide 'the freedom to choose based on one's own judgment' to those who find excessive communication burdensome.

② Provision of 'Highly Transparent Information' by Experts

Beyond simple price comparisons, we regularly publish know-how articles and the latest news written by insurance professionals from a neutral perspective.

We have created an environment where users can eliminate information asymmetry and make choices with confidence.

③ Seamless UI/UX Specialized for Smartphones

We have adopted a design that allows users to intuitively understand complex coverage details. The operability, which allows users to complete the process in their spare time from mobile devices, has led to a high conversion rate.

Future Outlook

'Car Insurance STATION' has set a new goal of reaching 30,000 total applications.

Moving forward, we will continue to deepen our services through the utilization of data and the expansion of content, aiming to realize a society where all drivers can enjoy their car life more smartly and with greater peace of mind.

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Car Insurance STATION https://car-h.info/ Our site provides easy-to-understand explanations of terms, FAQs, and points to consider when applying for car insurance. Additionally, because the entire process from quoting to application is completed online, it is convenient to use.

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Element Inc. https://element-gr.jp/ Our company started with IT-based travel-related services and currently operates a comprehensive non-face-to-face digital insurance agency business that leverages web-based customer acquisition. Our affiliated companies also develop diversified businesses, including travel, corporate services, and table tennis operations.

Company Overview https://element-gr.jp/ Company Name: ELEMENT GROUP Element Inc. Address: 3F Modo Marche Shibuya Sakuragaoka Bldg., 10-4 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-0031