What is the number one popular dog breed in the 2026 ranking?

According to a survey, the number one dog breed people want to keep next is the Shiba Inu.

What was the most unexpected expense for dog owners?

According to the survey results, about 53.2% of owners answered 'medical expenses and insurance premiums', making it the most common miscalculation.

What is the main reason modern people do not keep pets?

About 60% of people who are not interested in keeping pets cite the restriction on free time and a preference for time performance as influencing factors.

Shocking Reality: About 60% Choose Not to Own a Dog. 2026 Popular Breed Rankings and Owners' Unexpected Financial Regrets

Published Mar 31, 2026 7:12 PM ・ Updated Jun 28, 2026 8:17 PM ・ 3 min read ・ Source: PR TIMES

A survey by Pet Insurance STATION revealed the Shiba Inu as the top breed, while 60% of people show no interest in owning a dog, primarily due to financial burdens like medical costs.

Element Inc. (Headquarters: Kawasaki City, Kanagawa Prefecture; CEO: Tsutomu Kondo) conducted an online survey targeting 500 men and women nationwide aged 23 to 99 regarding popular dog breeds and the realities of pet ownership, published on its pet insurance comparison site, 'Pet Insurance STATION' (https://www.pets-station.info/).

In this survey, while the 'Shiba Inu' was selected as the number one breed people want to own next, about 60% responded that they are 'not interested in owning a pet'. This highlights the realistic distance modern people, who value freedom and time-performance, keep from pet ownership.

This press release uses data to unravel the 'reality of ownership,' such as expenses and lifestyle restrictions hidden behind the idealized rankings.

Survey Overview Survey method: Internet survey Target audience: 500 men and women nationwide, aged 23-99 Survey date: March 2026 Valid responses: 500 Research agency: Freeasy

Survey Results Summary - #1 most popular is the Shiba Inu. While about 60% are 'not interested in owning', there is also a modern demographic choosing robot dogs. - For unexpected expenses, 'medical expenses/insurance premiums' was the most common response at approximately 53.2%. - The top struggles during ownership were 'discipline/training' and 'travel restrictions', tied at about 33%.

Survey Results ■ Intention to Own a Dog and Popular Breeds Regarding owning a dog, 59.2% of all respondents answered 'not interested', accounting for more than half...

FACT BOX

Source: PR TIMES
Category: Survey

Shocking Reality: About 60% Choose Not to Own a Dog. 2026 Popular Breed Rankings and Owners' Unexpected Financial Regrets

⚡ Key Points

Survey Overview Survey method: Internet survey Target audience: 500 men and women nationwide, aged 23-99 Survey date: March 2026 Valid responses: 500 Research agency: Freeasy

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY