"Not Just Cute": Shocking Survey Reveals Nearly 60% of People Are Not Interested in Owning Dogs. 2026 Popular Dog Breed Rankings and Owners' Regrets About 'Financial Miscalculations'?
Nearly 60% of people are not interested in owning dogs, highlighting a disconnect with modern lifestyles. The survey also revealed unexpected financial burdens, particularly medical costs, as a major regret for owners.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:12
Element Inc. (Headquarters: Kawasaki City, Kanagawa Prefecture, Representative Director: Tsutomu Kondo) conducted an online survey targeting 500 men and women aged 23-99 nationwide regarding popular dog breeds and the realities of pet ownership on its pet insurance comparison site, "Pet Insurance STATION" (https://www.pets-station.info/).
The survey revealed that while "Shiba Inu" was chosen as the top breed people want to own next, approximately 60% responded that they have "no interest in owning a dog." This highlights the real distance between modern individuals who prioritize freedom and time performance (taipa) and the reality of pet ownership.
This press release delves into the "realities of ownership" hidden behind the coveted rankings, such as expenses and lifestyle restrictions, using data.
■ Survey Overview
Survey Method: Internet Survey
Target Audience: 500 men and women aged 23-99 nationwide
Survey Date: March 2026
Number of Valid Responses: 500
Survey Organization: Freeasy
■ Survey Results Summary
- Shiba Inu ranked first in popularity. While about 60% have "no interest in ownership," modern individuals are opting for robot dogs.
- Regarding unexpected expenses, approximately 53.2% cited "medical expenses/insurance premiums" as the highest cost.
- "Training" and "travel restrictions" were tied for first place in difficulties faced during ownership, each cited by about 33%.
Survey Results
■ Dog Ownership Intent and Popular Breeds
Regarding dog ownership, 59.2% of respondents answered "no interest," exceeding half of the total.
On the other hand, among those interested in ownership (including current owners), "Shiba Inu" garnered overwhelming popularity at 15.2%, followed by "Miniature Dachshund" (4%). While "Other" ranked third numerically at 3.6%, it included diverse options. Considering actual dog breeds, Toy Poodles and Golden Retrievers were tied for third place.
Responses in the "Other" category included specific breeds like Akita Inu and Corgi, as well as "robot dogs (e.g., Aibo)". This indicates a modern preference for seeking companionship and comfort while considering the reduced burden and avoiding the pain of loss.
■ Ownership Status of Target Breeds
Among those interested in specific dog breeds, "not currently owning (considering/dreaming)" accounted for the largest proportion at 46.57%, more than double the percentage of those who are "currently owning" (21.08%).
This result suggests a cautious approach to pet ownership in modern times, where nearly half envision their ideal dog breed but have not yet proceeded with actual ownership.
■ Deciding Factors for Breed Selection
The most prominent deciding factor (multiple responses allowed) for choosing a dog breed was "cuteness of appearance" at 72.55%.
However, subsequent factors included "size (apartment regulations)" (29.41%) and "infrequent barking" (25.49%), revealing that realistic constraints such as housing conditions and consideration for neighbors strongly influence breed selection.
■ Unexpected Difficulties Encountered After Ownership
Among the "unexpected difficulties" (multiple responses allowed) cited by experienced owners, "difficulty with training" and "restrictions on travel and outings" were tied for first place at 33.03%.
Furthermore, 22.94% cited "frequent illnesses or injuries," highlighting that reduced lifestyle freedom and difficulty in health management are significant burdens for owners.
■ Gap Between Ideal and Reality in Expenses
Regarding "unexpectedly high monthly expenses" (multiple responses allowed), over half, 53.21%, answered "medical expenses/insurance premiums."
This result significantly outpaced the second highest item, "food and treat costs" (36.7%).
Unpredictable, sudden, and ongoing medical costs, more than daily maintenance expenses, represent the biggest financial miscalculation for pet owners.
■ Insufficient Preparation Before Ownership
When asked about "what they wish they had prepared" if they could go back before ownership, 42.2% chose "securing a reliable veterinary clinic."
This was followed by "understanding breed characteristics" (35.78%) and "enrolling in appropriate pet insurance" (29.36%).
Many expressed regret over lack of preparation for medical care and insufficient knowledge, underscoring the importance of prior risk management.
To ensure a healthy and happy life with your beloved dog, realistic preparation is essential, not just idealistic dreams.
For risk mitigation measures and points for preparation to avoid regret before welcoming a dog, please refer to the following column for detailed explanations.
■ Regarding the Use of Survey Results in Articles, etc.
When quoting the content of this press release, please comply with the following:
- Indicate that the source is a "Survey by Element Inc. and Pet Insurance STATION."
- Install a link to Pet Insurance STATION (https://www.pets-station.info/).
Prohibited Actions: Use for purposes that violate laws or public order and morals, or for purposes that damage the honor or credibility of our company or third parties, is strictly prohibited.
■ Pet Insurance STATION
https://www.pets-station.info/
We offer a comparison function for insurance premiums and coverage based on "breed and age" from 11 popular pet insurance companies. We also provide comparison by conditions for elderly pets and multi-pet households, and a simulation function that allows you to narrow down the pet insurance that suits you in 30 seconds. From quotes to applications, everything can be completed online for your convenience.
■ Popular Insurance Comparison Sites
Pet Insurance: https://www.pets-station.info/
Lawyer Insurance: https://bengoshi-h.info/
Car Insurance: https://car-h.info/
Bicycle Insurance: https://jitensha-hoken.info/
Maternity Insurance: https://ninshin-h.info/
Diabetes Insurance: https://tonyobyo-h.info/
FAQ
Why are about 60% of people not interested in owning a dog?
It is thought that lifestyles emphasizing free time and time performance are spreading, raising the hurdles for pet ownership. Concerns about financial and time burdens are significant.
What is the most regretted aspect of pet ownership?
The top regrets were 'difficulty with training' and 'restrictions on travel and going out' at the same rate. Additionally, 'medical expenses and insurance premiums' were cited as the most unexpected expenses.
What is the interest in robot dogs?
It is considered an expression of modern needs seeking comfort while avoiding the hassle and sadness of parting. It can be a new alternative to pets.