Jo Malone London Launches the Understated Beauty of British Kitchen Gardens with 'Brit Veggies Collection'
Key facts
- Jo Malone London Launches the Understated Beauty of British Kitchen Gardens with 'Brit Veggies Collection'
- Jo Malone London launches the 'Brit Veggies Collection' inspired by British kitchen gardens, featuring three colognes and home fragrance items, with special content from Tiny Chef.
- Source: PR Times
- Date: June 8, 2026
Direct answer
Jo Malone London launches the 'Brit Veggies Collection' inspired by British kitchen gardens, featuring three colognes and home fragrance items, with special content from Tiny Chef.
- Citation
- Jo Malone London Launches the Understated Beauty of British Kitchen Gardens with 'Brit Veggies Collection' (June 8, 2026), PR Times
- Source
- PR Times
- Date
- June 8, 2026
Jo Malone London launches the 'Brit Veggies Collection' inspired by British kitchen gardens, featuring three colognes and home fragrance items, with special content from Tiny Chef.
📋 Article Processing Timeline
- 📰 Published: June 8, 2026 at 11:00
- 🔍 Collected: June 8, 2026 at 11:23 (23 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 14:13 (98h 50m after Collected)
British fragrance lifestyle brand Jo Malone London will release special content with Tiny Chef from June 5 (Thursday) ahead of the early launch of the 'Veggie Collection' on June 17 (Wednesday), 2026.
Tiny Chef, who specializes in adorable, humorous plant-based cuisine, humorously depicts the charm of the vegetables that symbolize the collection, expressing the playfulness and British wit that Jo Malone London values.
Understated Beauty Born from the British Kitchen Garden
In Britain, well-tended kitchen gardens are a familiar sight. A quiet pride, orderly beauty, and the joy that daily care brings abundant harvests. There is a rustic yet unexpected beauty alive there.
Jo Malone London's Veggie Collection is a fragrance collection inspired by the scenery of such British gardens and kitchen gardens. Even those living in central London cherish their connection with nature by growing herbs and vegetables in small gardens or planters.
The striking color of crimson beets emerging from the soil, the velvety smooth curves of butternut squash, the faint sweet scent released when touching carrot leaves. The charm of small discoveries in the garden inspires this collection.
By layering unexpected combinations with ingredients that evoke the earth's bounty and plant vitality, the collection expresses nature's beauty through scent. This is how the three colognes — Scarlet Beetroot, Velvety Butternut, and Carrot Blossom — were born.
Scarlet Beetroot Cologne 30mL ¥12,430 (tax included)
Scarlet Beetroot
Inspired by the striking color of crimson beets shining brightly in the kitchen garden. The individuality of beetroot is layered with the popping fruitiness of blackcurrant and an accent of patchouli, creating a lively fruity note.
Top: Blackcurrant
Heart: Beetroot
Base: Patchouli
Velvety Butternut Cologne 30mL ¥12,430 (tax included)
Velvety Butternut
A scent reminiscent of the velvety smooth texture of butternut squash found in the garden. Mild butternut is layered with warm tonka bean and patchouli, producing a gentle, enveloping woody gourmand scent.
Top: Ginger
Heart: Butternut
Base: Patchouli
Carrot Blossom Cologne 30mL ¥12,430 (tax included)
Carrot Blossom
Inspired by the subtle sweetness of the delicate carrot blossom. Delicately sweet carrot is layered with orange flower and white musk, unfolding a light, fresh floral note.
Top: Fennel
Heart: Carrot Blossom
Base: Patchouli
The collection also includes home fragrance and bath & body items inspired by vegetable scents. In addition to a hand wash with the fresh scent of tomato leaf, the 'Green Tomato Vine' candle and diffuser are available in limited edition designs.
Tomato Leaf Hand Wash 250mL ¥8,250 (tax included)
Tomato Leaf Hand Wash
Formulated with naturally derived glycerin and meadowfoam seed oil, it gently cleanses and nourishes the skin. The fresh scent of tomato leaf envelops your hands.
Green Tomato Vine Candle 300g* ¥21,120 (tax included) / Green Tomato Vine Diffuser 350mL ¥34,760 (tax included)
*Available at: Jo Malone London Daikanyama, Jo Malone London Harajuku, Jo Malone London Takanawa, Jo Malone London Roppongi, and official online shop.
The scent that evokes summer memories is like the moment of opening the kitchen window wide on the first warm morning of the year, when light and air stream in — a relaxing moment.
Special Content with Tiny Chef
In the special content released, Tiny Chef humorously introduces the vegetables that inspired Scarlet Beetroot, Velvety Butternut, and Carrot Blossom.
Butternut squash, carrot, beetroot. Tiny Chef captures the colors, personalities, and natural beauty of each ingredient from his unique perspective.
Please enjoy content that embodies the playfulness, creativity, and British wit that Jo Malone London values.
Veggie Collection
Limited quantity and period sale
Early launch: June 17 (Wed), 2026 at Hankyu Umeda Main Store
National launch: June 24 (Wed), 2026 (scheduled)
Scarlet Beetroot Cologne 30mL ¥12,430
Velvety Butternut Cologne 30mL ¥12,430
Carrot Blossom Cologne 30mL ¥12,430
Tomato Leaf Hand Wash 250mL ¥8,250
Green Tomato Vine Candle 300g* ¥21,120
Green Tomato Vine Candle 75g ¥8,470
Green Tomato Vine Diffuser 350mL ¥34,760
*All prices include tax.
*Available at: Jo Malone London Daikanyama, Jo Malone London Harajuku, Jo Malone London Takanawa, Jo Malone London Roppongi, and official online shop.
@JoMaloneLondon #JoMaloneLondon #JoMaloneLondonJapan #ScentsOfBritain #JoMaloneLondon #BritishSummer
ABOUT JO MALONE LONDON
Since its founding in 1994, Jo Malone London has been creating simple, elegant scents to suit any occasion. Acquired by The Estée Lauder Companies in 1999, it is now globally known as a brand that symbolizes original fragrances and British style.
@JoMaloneLondon #JoMaloneLondon #MrMalone #JoMaloneLondon
Tiny Chef, who specializes in adorable, humorous plant-based cuisine, humorously depicts the charm of the vegetables that symbolize the collection, expressing the playfulness and British wit that Jo Malone London values.
Understated Beauty Born from the British Kitchen Garden
In Britain, well-tended kitchen gardens are a familiar sight. A quiet pride, orderly beauty, and the joy that daily care brings abundant harvests. There is a rustic yet unexpected beauty alive there.
Jo Malone London's Veggie Collection is a fragrance collection inspired by the scenery of such British gardens and kitchen gardens. Even those living in central London cherish their connection with nature by growing herbs and vegetables in small gardens or planters.
The striking color of crimson beets emerging from the soil, the velvety smooth curves of butternut squash, the faint sweet scent released when touching carrot leaves. The charm of small discoveries in the garden inspires this collection.
By layering unexpected combinations with ingredients that evoke the earth's bounty and plant vitality, the collection expresses nature's beauty through scent. This is how the three colognes — Scarlet Beetroot, Velvety Butternut, and Carrot Blossom — were born.
Scarlet Beetroot Cologne 30mL ¥12,430 (tax included)
Scarlet Beetroot
Inspired by the striking color of crimson beets shining brightly in the kitchen garden. The individuality of beetroot is layered with the popping fruitiness of blackcurrant and an accent of patchouli, creating a lively fruity note.
Top: Blackcurrant
Heart: Beetroot
Base: Patchouli
Velvety Butternut Cologne 30mL ¥12,430 (tax included)
Velvety Butternut
A scent reminiscent of the velvety smooth texture of butternut squash found in the garden. Mild butternut is layered with warm tonka bean and patchouli, producing a gentle, enveloping woody gourmand scent.
Top: Ginger
Heart: Butternut
Base: Patchouli
Carrot Blossom Cologne 30mL ¥12,430 (tax included)
Carrot Blossom
Inspired by the subtle sweetness of the delicate carrot blossom. Delicately sweet carrot is layered with orange flower and white musk, unfolding a light, fresh floral note.
Top: Fennel
Heart: Carrot Blossom
Base: Patchouli
The collection also includes home fragrance and bath & body items inspired by vegetable scents. In addition to a hand wash with the fresh scent of tomato leaf, the 'Green Tomato Vine' candle and diffuser are available in limited edition designs.
Tomato Leaf Hand Wash 250mL ¥8,250 (tax included)
Tomato Leaf Hand Wash
Formulated with naturally derived glycerin and meadowfoam seed oil, it gently cleanses and nourishes the skin. The fresh scent of tomato leaf envelops your hands.
Green Tomato Vine Candle 300g* ¥21,120 (tax included) / Green Tomato Vine Diffuser 350mL ¥34,760 (tax included)
*Available at: Jo Malone London Daikanyama, Jo Malone London Harajuku, Jo Malone London Takanawa, Jo Malone London Roppongi, and official online shop.
The scent that evokes summer memories is like the moment of opening the kitchen window wide on the first warm morning of the year, when light and air stream in — a relaxing moment.
Special Content with Tiny Chef
In the special content released, Tiny Chef humorously introduces the vegetables that inspired Scarlet Beetroot, Velvety Butternut, and Carrot Blossom.
Butternut squash, carrot, beetroot. Tiny Chef captures the colors, personalities, and natural beauty of each ingredient from his unique perspective.
Please enjoy content that embodies the playfulness, creativity, and British wit that Jo Malone London values.
Veggie Collection
Limited quantity and period sale
Early launch: June 17 (Wed), 2026 at Hankyu Umeda Main Store
National launch: June 24 (Wed), 2026 (scheduled)
Scarlet Beetroot Cologne 30mL ¥12,430
Velvety Butternut Cologne 30mL ¥12,430
Carrot Blossom Cologne 30mL ¥12,430
Tomato Leaf Hand Wash 250mL ¥8,250
Green Tomato Vine Candle 300g* ¥21,120
Green Tomato Vine Candle 75g ¥8,470
Green Tomato Vine Diffuser 350mL ¥34,760
*All prices include tax.
*Available at: Jo Malone London Daikanyama, Jo Malone London Harajuku, Jo Malone London Takanawa, Jo Malone London Roppongi, and official online shop.
@JoMaloneLondon #JoMaloneLondon #JoMaloneLondonJapan #ScentsOfBritain #JoMaloneLondon #BritishSummer
ABOUT JO MALONE LONDON
Since its founding in 1994, Jo Malone London has been creating simple, elegant scents to suit any occasion. Acquired by The Estée Lauder Companies in 1999, it is now globally known as a brand that symbolizes original fragrances and British style.
@JoMaloneLondon #JoMaloneLondon #MrMalone #JoMaloneLondon
FAQ
Where can I buy the Brit Veggies Collection?
At Jo Malone London Daikanyama, Harajuku, Takanawa, Roppongi, and official online shop.
What is the price range?
Cologne ¥12,430, hand wash ¥8,250, candle ¥8,470–¥21,120, diffuser ¥34,760 (tax incl.).
Is it a limited edition?
Yes, limited quantity and period. Early launch June 17, national launch June 24, 2026.