Towards a Culture of Carrying Cooler Bags Daily.
G.K. ejp is introducing the German cooler bag brand "BE-CooL" to Japan, aiming to establish a culture where cooler bags are carried daily. This initiative seeks to enhance the quality of Japanese dining and daily life through German-born cooling technology.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 18:00
- 🔍 Collected: April 1, 2026 at 09:36
- 🤖 AI Analyzed: April 6, 2026 at 15:51 (126h 14m after Collected)
G.K. ejp endorses April Dream, which aims to make April 1st a day for announcing dreams. This press release represents the dream of G.K. ejp.
Our dream is for cooler bags to become an integral part of daily life for Japanese people, much like umbrellas or eco-bags.
G.K. ejp, which is introducing "BE-CooL," a German cooler bag brand with 25 years of history, to Japan, is seriously committed to achieving this goal.
【Background of the Dream】 In Japan, there is a strong perception that cooler bags are only for summer use. However, the need to protect the freshness of food remains constant 365 days a year. A 30-minute journey home from shopping can affect the quality of fish fillets and contribute to food waste. We believe that if the habit of using cooler bags daily becomes widespread, a lifestyle that values food will naturally be realized.
【Current Initiatives】 BE-CooL was born in Germany in 2000 and has refined its cooling technology and design for 26 years. We are delivering bags to the Japanese market that combine high cooling performance, cultivated through outdoor use, with designs that make you want to use them every day.
【Future Initiatives】 We aim to expand our product lineup to be naturally usable in all scenes—commuting, shopping, picnics, cycling—and create a daily life where it's rare to see someone without a cooler bag.
【Message from the Person in Charge】 I believe that handling food carefully means living life carefully. Our dream is to bring such a small change to all of Japan through BE-CooL.
**Company Profile**
【G.K. ejp】
Location: Nishishinjuku Mizuma Building 6F, 3-3-13 Nishishinjuku, Shinjuku-ku, Tokyo 160-0023
Representative: Hidekazu Enomoto
Business Description: Japanese expansion of the cooler bag brand "BE-CooL"
URL: https://ejpcorp.com
Instagram: instagram.com/becool_japan
Our dream is for cooler bags to become an integral part of daily life for Japanese people, much like umbrellas or eco-bags.
G.K. ejp, which is introducing "BE-CooL," a German cooler bag brand with 25 years of history, to Japan, is seriously committed to achieving this goal.
【Background of the Dream】 In Japan, there is a strong perception that cooler bags are only for summer use. However, the need to protect the freshness of food remains constant 365 days a year. A 30-minute journey home from shopping can affect the quality of fish fillets and contribute to food waste. We believe that if the habit of using cooler bags daily becomes widespread, a lifestyle that values food will naturally be realized.
【Current Initiatives】 BE-CooL was born in Germany in 2000 and has refined its cooling technology and design for 26 years. We are delivering bags to the Japanese market that combine high cooling performance, cultivated through outdoor use, with designs that make you want to use them every day.
【Future Initiatives】 We aim to expand our product lineup to be naturally usable in all scenes—commuting, shopping, picnics, cycling—and create a daily life where it's rare to see someone without a cooler bag.
【Message from the Person in Charge】 I believe that handling food carefully means living life carefully. Our dream is to bring such a small change to all of Japan through BE-CooL.
**Company Profile**
【G.K. ejp】
Location: Nishishinjuku Mizuma Building 6F, 3-3-13 Nishishinjuku, Shinjuku-ku, Tokyo 160-0023
Representative: Hidekazu Enomoto
Business Description: Japanese expansion of the cooler bag brand "BE-CooL"
URL: https://ejpcorp.com
Instagram: instagram.com/becool_japan
FAQ
Why are BE-CooL cooler bags suitable for daily use?
They combine high cooling performance cultivated in Germany for 25 years with sophisticated designs that make you want to carry them every day. They can be naturally used in various scenes such as commuting, shopping, and picnics.
What are the benefits of using cooler bags daily?
You can protect the freshness of food 365 days a year and contribute to reducing food waste. It also helps realize a sustainable lifestyle that is environmentally friendly, enriching Japanese dining and daily life.
What kind of company is G.K. ejp?
It is a company that develops the German cooler bag brand "BE-CooL" in the Japanese market. It aims to contribute to Japanese food culture and lifestyle through the daily use of cooler bags.