Transforming 'Past Leads' into Current Sales ~Mechanisms for Reactivating Dormant Customers and Converting Them into Business Opportunities, Effective for the New Fiscal Year~ [Free Online Seminar Report, Thursday, April 30, 2026]
Eigyo Hack Co., Ltd. held a free online seminar on April 30, 2026, focusing on 'reasoning' as an indispensable added value in sales during the AI era. The seminar unveiled concrete action plans for connecting dormant customers and existing leads to business opportunities, emphasizing the importance of utilizing existing assets amidst rising new lead acquisition costs.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 20:43
- 🔍 Collected: May 8, 2026 at 12:01
- 🤖 AI Analyzed: May 8, 2026 at 12:56 (54 min after Collected)
Eigyo Hack Co., Ltd., with a mission to "eliminate sales personnel's worries," held a special seminar on April 30 to support a strong start for the 2026 fiscal year. During this seminar, CEO Sasada took the stage and revealed concrete action plans for connecting dormant customers and existing leads to business opportunities, with "reasoning"—an indispensable added value in sales in the AI era—as the key theme. Practical know-how on "new fiscal year approach methods," a challenge for many sales professionals, was shared.
Webinar Overview
With the soaring cost of new lead acquisition today, what needs to be re-evaluated are the "assets already in hand."
Contacts from past business card exchanges, companies that were once in negotiation but lost, lists of whitepaper downloads that have shown no activity—these are not "finished stories" but dormant assets that can directly lead to current business opportunities and sales, depending on the right approach.
This webinar comprehensively explains, with practical examples, the structural reasons why dormant leads continue to be neglected, strategies for reactivation using inside sales and external professional talent, a "circular" nurturing design linking MA (Marketing Automation) and IS (Inside Sales), and a mechanism for automatic deal creation through email marketing.
"We have lists, but they're not moving." We offer actionable solutions that can be implemented immediately from the new fiscal year to address this concern.
Event Date and Time
April 30 (Thursday) 13:00-16:30
Participation Fee: Free
Venue: Online
Event Report: Simple Seminar Minutes
Premise: The keyword is "Reasoning"
To achieve a strong start in the new fiscal year with existing leads, "reasoning" is crucial. Sales without reasoning can come across as mere imposition, making it essential to clearly present a reason for meeting and to communicate effectively.
Reasoning is most important in sales.
Sales without reasoning is just an imposition.
① Use the season/timing of the new fiscal year as a reason.
② Communicate your company's or your own new initiatives and ask for feedback.
③ Ask about the customer's new initiatives.
We explain three particularly important actions for approaching existing leads.
Point ① Use the season/timing of the new fiscal year as a reason.
The timing of a new fiscal year or new year itself is a valid reason to meet customers. An approach like "Please allow me to greet you as it's the new fiscal year" is naturally well-received within Japanese cultural customs. As proven by the "Click, Whirr Effect" in psychology, people tend to accept requests more readily when a "reason" is attached.
It is important not to simply say "Please arrange a meeting" but to always add the reason "because it's the new fiscal year" when proposing an appointment. Furthermore, not limited to the new fiscal year, utilizing seasonal milestones like mid-year or year-end gifts can also be an effective method.
Point ② Communicate your company's or your own new initiatives and ask for feedback.
The new fiscal year is also a time when your company or you yourself start new goals and initiatives. You can create a reason for an appointment by saying, "Our company is also starting new challenges this fiscal year, and we'd love for you to know about them." This is not limited to company-wide initiatives; it's perfectly fine to use personal challenges as an excuse, such as "I'd like you to hear about my personal goals as a professional in my Xth year."
However, the key is not to simply report new initiatives and end there, but to take the form of a consultation, asking for "frank opinions and feedback." Consciously engaging in communication that involves the other party, rather than just reporting, leads to relationship building.
Point ③ Ask about the customer's new initiatives.
The new fiscal year is also a time when customers themselves launch new strategies and policies. An effective stance is to show interest in the other party's changes and goals and go to hear about them, saying, "Please tell us about your company's new initiatives for this fiscal year." At this time, do not resort to vague phrases like "Shall we exchange information?"
After researching the other company's website, IR information, press releases, etc., in advance, approaching with a concrete proposal such as, "I saw your company's new initiative of XX. We have practical examples and knowledge we can provide regarding this initiative, so I'd like to discuss it," is key to attracting their interest.
Summary
There is no sales approach more complex for customers than sales without reasoning. It is important to focus on "newness" and use it as a hook to convey what you can do. Salespeople who can create opportunities for direct meetings in this way will be valued even in the modern AI-developed era.
Seminar Speaker Profile
Yuji Sasada, President and CEO, Eigyo Hack Co., Ltd.
Born in Chiba Prefecture in 1988.
New graduate
Webinar Overview
With the soaring cost of new lead acquisition today, what needs to be re-evaluated are the "assets already in hand."
Contacts from past business card exchanges, companies that were once in negotiation but lost, lists of whitepaper downloads that have shown no activity—these are not "finished stories" but dormant assets that can directly lead to current business opportunities and sales, depending on the right approach.
This webinar comprehensively explains, with practical examples, the structural reasons why dormant leads continue to be neglected, strategies for reactivation using inside sales and external professional talent, a "circular" nurturing design linking MA (Marketing Automation) and IS (Inside Sales), and a mechanism for automatic deal creation through email marketing.
"We have lists, but they're not moving." We offer actionable solutions that can be implemented immediately from the new fiscal year to address this concern.
Event Date and Time
April 30 (Thursday) 13:00-16:30
Participation Fee: Free
Venue: Online
Event Report: Simple Seminar Minutes
Premise: The keyword is "Reasoning"
To achieve a strong start in the new fiscal year with existing leads, "reasoning" is crucial. Sales without reasoning can come across as mere imposition, making it essential to clearly present a reason for meeting and to communicate effectively.
Reasoning is most important in sales.
Sales without reasoning is just an imposition.
① Use the season/timing of the new fiscal year as a reason.
② Communicate your company's or your own new initiatives and ask for feedback.
③ Ask about the customer's new initiatives.
We explain three particularly important actions for approaching existing leads.
Point ① Use the season/timing of the new fiscal year as a reason.
The timing of a new fiscal year or new year itself is a valid reason to meet customers. An approach like "Please allow me to greet you as it's the new fiscal year" is naturally well-received within Japanese cultural customs. As proven by the "Click, Whirr Effect" in psychology, people tend to accept requests more readily when a "reason" is attached.
It is important not to simply say "Please arrange a meeting" but to always add the reason "because it's the new fiscal year" when proposing an appointment. Furthermore, not limited to the new fiscal year, utilizing seasonal milestones like mid-year or year-end gifts can also be an effective method.
Point ② Communicate your company's or your own new initiatives and ask for feedback.
The new fiscal year is also a time when your company or you yourself start new goals and initiatives. You can create a reason for an appointment by saying, "Our company is also starting new challenges this fiscal year, and we'd love for you to know about them." This is not limited to company-wide initiatives; it's perfectly fine to use personal challenges as an excuse, such as "I'd like you to hear about my personal goals as a professional in my Xth year."
However, the key is not to simply report new initiatives and end there, but to take the form of a consultation, asking for "frank opinions and feedback." Consciously engaging in communication that involves the other party, rather than just reporting, leads to relationship building.
Point ③ Ask about the customer's new initiatives.
The new fiscal year is also a time when customers themselves launch new strategies and policies. An effective stance is to show interest in the other party's changes and goals and go to hear about them, saying, "Please tell us about your company's new initiatives for this fiscal year." At this time, do not resort to vague phrases like "Shall we exchange information?"
After researching the other company's website, IR information, press releases, etc., in advance, approaching with a concrete proposal such as, "I saw your company's new initiative of XX. We have practical examples and knowledge we can provide regarding this initiative, so I'd like to discuss it," is key to attracting their interest.
Summary
There is no sales approach more complex for customers than sales without reasoning. It is important to focus on "newness" and use it as a hook to convey what you can do. Salespeople who can create opportunities for direct meetings in this way will be valued even in the modern AI-developed era.
Seminar Speaker Profile
Yuji Sasada, President and CEO, Eigyo Hack Co., Ltd.
Born in Chiba Prefecture in 1988.
New graduate