Nagano's Yatsugatake Craft Beer Brand '8Peaks BREWING' to Open First Draft Beer Specialty Store '8Peaks ALE STAND' on April 25th at Belvia, Chino Station

8Peaks Co., Ltd. (Headquarters: Chino City, Nagano Prefecture; Representative Director: Yuma Saito; hereinafter "8Peaks") is scheduled to open "8Peaks ALE STAND," the first direct-managed store specializing in draft beer for the craft beer brand "8Peaks BREWING," on Saturday, April 25, 2026, within 8Peaks Living, located on the first floor of the Belvia building directly connected to Chino Station.

In conjunction with this, 8Peaks launched a project on the crowdfunding platform "GREEN FUNDING" on Wednesday, March 25, 2026, to support the store's opening and the creation of a regional exchange hub. (Click here for the project page)

The target amount is 2.5 million yen. Through store development, planning of local events, development of limited-edition beers, and strengthening of regional collaboration initiatives, the company aims to share the charm of the Yatsugatake area with more people.

8Peaks BREWING is a craft beer brand founded in 2018 in Tateshina Highlands, Chino City, Nagano Prefecture. Using the clear, soft water of the Tateshina Highlands and carefully selected malts and hops, the brand has continued to brew beer while valuing its connection to the region. Entering its 9th year in 2026, the brand will open its first direct-managed draft beer specialty store to promote the new charm of the region from the station front.

The new store, "8Peaks ALE STAND," aims to be more than just a restaurant. It is designed to be a place where locals, travelers, hikers, and commuters can naturally mingle, creating a reason for people to want to return to this region. With local Yatsugatake beer in hand, conversations will spark and the charm of the region will be shared. We will cultivate this "hub you'll want to return to" starting from Chino Station.

[Features of the new store "8Peaks ALE STAND"]

"8Peaks ALE STAND" will serve draft beer brewed with Yatsugatake soft water from eight taps. A key feature is the gas conditioning optimized for each beer type, allowing customers to enjoy the fresh taste unique to unpasteurized beer. By bringing together diverse people—those stopping by after hiking or sightseeing, locals enjoying a daily drink, or commuters grabbing a glass after work—the store will create new regional touchpoints in front of the station.