Experience Medium Format Sensor Depiction with a Large F1.2 Aperture. Announcing the New Release of SG-image's First Medium Format Lens, the 'SG-image 75mm F1.2'

SG-image has announced its first medium format lens, the 75mm F1.2, a manual focus lens for Fujifilm G and Hasselblad X mounts, set for release on March 27, 2026. The lens features a large F1.2 aperture designed to produce rich, three-dimensional images with smooth bokeh, characteristic of medium format photography. This limited-edition lens boasts a high-quality metal build and an optical design incorporating four high-refractive-index elements.
product_launchNQ 100/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: March 28, 2026 at 03:01
  • 🔍 Collected: March 28, 2026 at 21:59 (18h 57m after Published)
  • 🤖 AI Analyzed: April 15, 2026 at 05:31 (415h 31m after Collected)

2ndfocus (operated by E&I Creation Co., Ltd.) will release SG-image's first large-aperture manual focus lens for medium format mirrorless cameras, the "SG-image 75mm F1.2," on Friday, March 27, 2026.

Manufacturer's Suggested Retail Price: ¥128,000 (tax included)

Compatible Mounts: Fujifilm G Mount, Hasselblad X Mount
*Limited quantities: Fujifilm G Mount (GFX) is limited to 200 units worldwide, and Hasselblad X Mount is limited to 100 units worldwide.

【SG-image 75mm F1.2 Sales Page 】

[2ndfocus Online Store]

https://2ndfocus.com/products/sg-75mm-f12-medium

[Amazon]

https://www.amazon.co.jp/dp/B0GT461N4S

SG-image's first medium format lens, allowing you to enjoy the rich depiction and large F1.2 aperture expression unique to medium format

Product Overview
This product is the SG-image brand's first manual focus lens for medium format mirrorless cameras, compatible with Fujifilm G Mount and Hasselblad X Mount.

With a 75mm focal length and a large F1.2 aperture, it achieves a shallow depth of field that makes the subject stand out, creating smooth and impressive bokeh. You can enjoy the rich tones and three-dimensional depiction unique to medium format sensors in a wide range of shooting scenes, including portraits, still life, and snapshots.

Furthermore, by stopping down the aperture, you can increase the resolution of the entire frame, and part of this lens's appeal is experiencing the change in expression from wide open to stopped down. The lens barrel is made of metal, and with careful attention to the operational feel of the focus and aperture rings, we have achieved a solid build that supports the joy of shooting.


Main Features

・SG-image's first for medium format mirrorless

Compatible with the Fujifilm GFX series and Hasselblad X system. It utilizes the wide light-receiving surface of the medium format sensor to produce rich gradations, a sense of three-dimensionality, and atmosphere. Limited quantities: 200 units worldwide for Fujifilm G mount (GFX) and 100 units worldwide for Hasselblad X mount.

・Exquisite bokeh created by the large F1.2 aperture

At an F1.2 aperture, you can enjoy significant bokeh that softly makes the subject stand out, demonstrating high expressive power in portraits and close-up photography. By stopping down, a sharp depiction with enhanced resolution is possible, allowing a single lens to handle a wide range of expressions.

・Optical design using high-refractive-index lenses

Adopts a 7-element, 6-group lens construction with 4 high-refractive-index lenses. While covering the medium format, it balances a soft depiction when wide open with sharp reproducibility when stopped down. The 12-blade circular aperture contributes to natural and beautiful bokeh.

・High build quality that satisfies the desire for ownership

The lens barrel is made of metal, combining robustness and a sense of luxury. It has a presence suitable for combination with medium format cameras and a solid texture that can be used with confidence.

・Focus and aperture rings with ultimate operability

The easy-to-grip focus ring supports delicate focusing. The aperture ring has a distinct click-stop, allowing for comfortable aperture operation according to shooting intent.

Specifications

・Compatible Image Sensor Size: Medium Format

・Color: Black

・Focal Length: 75mm (35mm equivalent: approx. 59mm)

・Focus Mode: MF (Manual Focus)

・Number of Aperture Blades: 12

・Lens Construction: 7 elements in 6 groups (including 4 high-refractive-index lenses)

・Aperture Range: F1.2-F16

・Minimum Shooting Distance: 0.6m

・Filter Diameter: Φ72mm

・Dimensions: G: Φ77mm × 74.6mm length (excluding mount)

　　　　　　X: Φ77mm × 83.1mm length (excluding mount)

・Weight: G: approx. 640g / X: approx. 645g

・Accessories: Lens cap, rear cap

・Manufacturer's Warranty: 2 years (for natural failures)

Fujifilm G Mount

【Sample Images】

【SG-image 75mm F1.2 Sales Page】

[2ndfocus Online Store]

https://2ndfocus.com/products/sg-75mm-f12-medium

[Amazon]

https://www.amazon.co.jp/dp/B0GT461N4S

About E&I Creation Co., Ltd.

E&I Creation Co., Ltd. was established in March 2023 and is working to expand the creative possibilities of video. Led by a founder with extensive experience in the video industry, we are passionate about creating inspiring visual experiences through the fusion of creativity and technology.


Brands handled: AstrHori, SG-image, Viltrox, MR.DING, Thypoch, YUWOOD, AKuser BE THE ULTIMATE, POLAR, etc.


Company HP: https://www.eicre.co.jp/

2ndfocus Online Store: https://www.2ndfocus.com

Social Media Links:

X (formerly Twitter): https://x.com/2nd_focus

Instagram: https://www.instagram.com/2ndfocus_eicreation/

Facebook: https://www.facebook.com/2ndfocus/

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