Investment in Kidbea, a Provider of Children's Clothing Using Sustainable Textile Materials

ENRISSION INDIA CAPITAL Co., Ltd. (Kyoto, Kyoto Prefecture; Representative Director: Yusuke Kakimoto) is pleased to announce that it has invested in the Series A round of Smartz Wear Technology Pvt. Ltd. (Uttar Pradesh, India; Representative Director: Swapnil Srivastav; hereinafter 'Kidbea'), a company that manufactures and sells children's clothing using natural, sustainable textile materials, through its fund, the 'Enrission WI25 India Investment Business Limited Liability Partnership.'

About Kidbea Supported by the world's largest number of annual births, exceeding approximately 22 million, the children's clothing market in India is projected to grow to a scale of 4 trillion yen over the next five years. According to the Indian educational magazine 'EducationWorld,' since the COVID-19 pandemic, interest in safety and health has increased, with more than 63% of parents in their 20s and 30s showing a growing preference for high-quality, skin-friendly brands that use materials such as organic cotton.

On the other hand, products meeting these needs have been limited to high-priced foreign brands, leaving many in the middle class with few options for 'affordable yet high-quality products.'

Kidbea is a startup that develops children's clothing and childcare products utilizing natural materials, including its proprietary bamboo-derived fiber. The company achieves a balance of quality and price by offering products with high breathability and antibacterial properties at approximately one-third the price of traditional organic brands. By focusing on regional cities where purchasing options are limited and emphasizing retail sales where customers can physically experience the quality, the company is steadily expanding its customer base.

ENRISSION INDIA CAPITAL will continue to support Kidbea's business, which contributes to the healthy growth of children in India.

Kidbea Company Overview Company Name: Smartz Wear Technology Pvt. Ltd. Year Established: 2019 (Business launched in 2021) Representative: Swapnil Srivastav Location: Uttar Pradesh (Greater Noida) URL: https://www.kidbea.com/ Business Description: Sales and provision of children's clothing using sustainable textile materials

ENRISSION INDIA CAPITAL Company Overview Company Name: ENRISSION INDIA CAPITAL Co., Ltd. Year Established: 2024 Representative: Representative Director Yusuke Kakimoto Location: Kamigyo-ku, Kyoto City, Kyoto Prefecture URL: https://eic.capital-enrissionindia.jp/ Business Description: Investment in startups related to the Indian Institutes of Technology (IIT) Group: Enrission Co., Ltd., Mitty Co., Ltd., ENRISSION INDIA PVT LTD (local Indian subsidiary)

About ENRISSION INDIA CAPITAL Under the mission of 'contributing to the development of both Japan and India through investment,' ENRISSION INDIA CAPITAL is a venture capital firm that invests in early-stage startups centered around the Indian Institutes of Technology (IIT). By establishing multiple bases within the Indian Institutes of Technology and having expert teams from both Japan and India collaborate while quickly capturing local market trends, we support startups that are working to solve social issues.