The youth support group "EI!HOKUEI," based in Hokuei Town, Tottori Prefecture, will hold "EI!Fes" (A! Fes), a festival where local youth take the spotlight, on Sunday, April 26, 2026.

This event has been held since 2024 as a place for young people to experience the expression and individuality of their generation. For this third iteration, a middle and high school student executive committee is taking the lead in planning and operation, aiming for an even more evolved "festival by the youth, for the youth to shine."

As a special guest, we will welcome Mr. Sho Nishiyama, also known as "Nishiyama Daddy Daddy," who recorded a worldwide viral hit on TikTok regardless of whether in Japan or abroad. In addition, this year, as a new special program called "Teens Time," we have prepared a moving activity where all participants put their dreams on paper airplanes and fly them into the sky.

Through the pitch competition "ETTO," stage performances, and diverse food and markets, we aim to make it a day where every participant can rediscover their potential.

[Event Overview]

Event Name EI!Fes 2026

Date and Time Sunday, April 26, 2026, 11:00 AM - 5:00 PM

Location Hokuei Town Library East Square (561 Yurashuku, Hokuei Town, Tohaku District, Tottori Prefecture)

Parking Hokuei Town Hall, north side of Sakamoto Cram School

Organizer EI!HOKUEI

Operations EI!Fes 2026 Executive Committee (Middle and High School Students)

Admission Fee Free

Official Website https://eihokuei.com/eifes2026/

[Special Guest]

Nishiyama Daddy Daddy

Born in Fuchu City, Tokyo. After graduating from university, joined a major listed company as a new graduate. Switched to an advertising agency and then joined Recruit. Entered the bar industry at age 28. In October 2023, "GIFT Roppongi" opened in Roppongi.

Around 2020, a video featuring a characteristic dance performance to a call of "Nishiyama Daddy Daddy Dosukoi Wasshoi Pi-po Pi-po," an arranged reference to the "Takeuchi Daddy Daddy" trend on TikTok, became a viral hit globally. He became a worldwide topic, both domestically and internationally.

In March 2025, he graduated from "GIFT Roppongi." Expanding his scope of activities, he is beginning new challenges.

[Main Programs]

Pitch Competition "ETTO"

A pitch project where youth put their thoughts and ideas into words and present them on stage. By conveying their dreams for the future, proposals for the community, and things they want to try in 5 minutes and sharing them with adults and peers, they create opportunities for new challenges.

<Scheduled Speakers (Titles omitted)> - Chiaki Kato (Seisho Kaichi High School) - Kazuki Inomoto (Tottori Higashi High School) - Maho Tagawa (Seisho Kaichi High School) - Hikaru Yamamoto (Kurayoshi Higashi High School) - Saaya Yano, Sohei Inoue, Atayo Katori, Yusa Kuwano (Seisho Kaichi High School) - Iroha Nakamura, Kurumi Takenaka (Seisho Kaichi High School) - Arei Mizumura (Seisho Kaichi High School) - Naohiro Yoshida (Kurayoshi Higashi High School) - Mihiro Matsuda (Yazu High School) - Manami Suga (Tottori Higashi High School) - Natsumi Bando (Yonago Higashi High School)

Stage Performances

Middle and high school students will showcase diverse performances including dance, singing, and acoustic playing.

<Scheduled Performers (Titles omitted)> - Akira Izumi (Tottori Johoku High School) - Wakana (Tohaku Junior High School) - Cheerleading Spirits (Kurayoshi Higashi High School)

Teens Time (New Program)

A participatory event proposed by the EI!Fes 2026 executive committee members. A special project where everyone puts their dreams on paper airplanes and flies them into the sky together. All participants will make memories that can only be made now.

[Food & Market Vendors]

- Neld Coffee: Pizza - Snack and Burger Shop Graine: Tottori Wagyu burger and drinks - Yoshikun: Hiruzen Yakisoba and spiral potatoes - Maize TOTO: Tacos - Centerba: Daisen Lasagna and Tuscan fries - cafe DATCHA: Crepes and drinks - BRYANT cafe&rest: Hot dogs - Bake Shop Kozo Lop: Bread and chiffon cake - Flower Studio Agetake: Panna cotta and rose soda - Shiotani Cafe: Bread, sweets, drinks, and a little play - Misasa Onsen Hospital: Cotton candy - Hibino: Dashimaki tamago (rolled omelet) - Tsunagaru School Project: Penny candy - Sake no Tanaka: Alcohol and non-alcoholic drinks - Kagishippo: Tarot reading - Watanabe Nobinobi Farm: Eggs, pudding, Yurihama ice cream - Hutong Dialogue Room: Let's talk a little - Yamaguchi Factory: Handmade bamboo guns - Chiropractic Clinic Yamamoto: Chiropractic experience treatment - Torikara: Snap Garden Instax & Photo Booth, Memory Shop, Torikara Castella

[EI!Fes 2026 Executive Committee]

Execution

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Products / services: EI!Fes 2026