Ehime-born Craft Beer "Hime Beer": Proposing 3 Types of Rich Fruit Beer <Kraan> Series for April 14th "Orange Day"

"Orange Day" is considered a day to deepen bonds by giving oranges or orange-colored items to loved ones.

With the arrival of spring, we propose "Kraan," a craft beer that allows you to enjoy the deliciousness of fruit as it is, as a "small special gift" for greetings in a new life or gatherings with family and friends.

Official Online Shop https://shopping.ehimekj.com/

Craft Beer "Kraan" Featuring the "Overwhelming Fruitiness" of Domestic Citrus

The "Kraan" series from Hime Beer is characterized by its "overwhelming fruitiness," born from a unique manufacturing method that involves brewing with whole domestic citrus fruits. The aroma and taste of the fruit itself, which cannot be fully expressed by aroma hops, stand out.

When poured into a glass, a thick richness like freshly squeezed juice spreads, and a deep sense of satisfaction washes over you with every sip.

The easy drinkability with an alcohol content of 2%, combined with a rich taste and an exquisite balance of bitterness, offers a new alcoholic experience even for those who dislike beer or for women.

Kraan Varieties

Price: 1,350 yen (tax included)

Volume: 330mL

Best before: 180 days from manufacture (stated on label)

Storage method: Refrigerate (store below 10℃)

◆Iyo Kan Fruit Ale

This fruit beer uses the peel and juice of Ehime-grown "Iyo Kan" without waste, maximizing its juiciness. The fresh and elegant aroma unique to Iyo Kan, combined with a subtle bitterness derived from the peel, offers a refreshing and profound taste.

◆Hyuganatsu Fruit Ale

Luxuriously uses Miyazaki-grown "Hyuganatsu." By brewing with the entire fruit, including the peel where the aroma is most concentrated, the white pith that holds a mellow bitterness and gentle sweetness, and plenty of juice, the refreshing aftertaste unique to Hyuganatsu is brought out.

◆Blood Orange Fruit Ale

This special fruit beer generously uses juice from Ehime-grown "Blood Oranges" and aromatic orange peel. It features a subtle natural bitterness and a prominent sweet-sour taste. The rich body and vibrant color enhance the unique appeal of blood oranges.

Recommended Scenes for Orange Day

・For greetings in a new life or as a souvenir

・For spring gatherings with family and friends

・As a gift for Orange Day

・As a small reward for yourself

The bright colors and elegant aroma of citrus will enrich your spring moments.

About Hime Beer

Hime Beer is a craft beer brand launched in 2023 by Ehime Kajyu Shokuhin Co., Ltd., a long-established manufacturer with over 60 years of experience in producing high-quality fruit juices and pastes, primarily from citrus. The company aims to create new value for agricultural products.

Based on upcycling and sustainable ideas, Hime Beer maximizes the appeal of fruit juice and peel, proposing a new value: "beer that tastes of fruit."

We aim to create unique craft beers that overturn the conventional wisdom of beer, allowing you to enjoy the rich flavor of fruit as it is.

Company Profile

Company Name: Ehime Kajyu Shokuhin Co., Ltd.

Location: 1-11-10 Hikouchi-cho, Niihama City, Ehime Prefecture

Representative Director: Katsuhiro Furukawa

Business Activities: Agricultural product processing, craft beer brewing and sales

Established: 1963

HP:https://www.ehimekj.com/

Instagram: https://www.instagram.com/ehimekj.beer/

Official Online Shop: https://shopping.ehimekj.com/