[Ehime-born Craft Beer "Hime Beer"] Proposing 3 Types of Rich Fruit Beers <Kraan> Series for April 14th "Orange Day"

From left: "Hyuganatsu Fruit Ale," "Iyokan Fruit Ale," "Blood Orange Fruit Ale"

"Orange Day" is a day to deepen bonds by giving oranges or orange-colored items to loved ones.

With the arrival of spring, we propose "Kraan," a craft beer that allows you to enjoy the deliciousness of fruit as it is, as a "slightly special gift" for greetings in new environments or gatherings with family and friends.

Official Online Shop https://shopping.ehimekj.com/

Craft Beer "Kraan" Series Featuring the "Overwhelming Fruitiness" of Domestic Citrus

Hime Beer's "Kraan" series is characterized by its "overwhelming fruitiness" born from a unique manufacturing method that incorporates whole domestic citrus. It highlights the aroma and taste of the fruit itself, which cannot be fully expressed by aroma hops alone.

When poured into a glass, a thick richness like freshly squeezed juice spreads, and deep satisfaction comes with every sip.

The easy drinkability with an alcohol content of 2%, rich taste, and exquisite balance of slight bitterness offer a new alcoholic experience even for those who are not fond of beer or for women.

Kraan (Karan) Varieties

Price: 1,350 yen (tax included)

Volume: 330mL

Shelf life: 180 days from manufacture (stated on label)

Storage method: Refrigerate (store below 10℃)

◆Iyokan Fruit Ale

This fruit beer maximizes the juiciness by using the peel and juice of Ehime-grown "Iyokan" without waste. The fresh and elegant aroma unique to Iyokan, combined with a subtle bitterness from the peel, offers a refreshing yet profound taste.

Uses Ehime-grown "Iyokan"

◆Hyuganatsu Fruit Ale

Luxuriously uses Miyazaki-grown "Hyuganatsu." By incorporating the entire fruit—the peel where the aroma is most concentrated, the white pith with its mellow bitterness and gentle sweetness, and plenty of juice—the refreshing aftertaste unique to Hyuganatsu is brought out.

Uses Miyazaki-grown "Hyuganatsu"

◆Blood Orange Fruit Ale

Abundantly uses Ehime-grown "Blood Orange" juice and aromatic orange peel. This special fruit beer features a natural subtle bitterness and a distinct sweet-sour taste. Its rich body and vibrant color enhance the unique charm of blood oranges.

Uses Ehime-grown "Blood Orange"

The Story Behind the Kraan Logo

"Kraan" means faucet in Dutch, and the logo is inspired by Ehime's famous "orange juice from a faucet" urban legend.

It embodies the desire to create a new legend for this playful urban myth, as a craft beer for adults.

Recommended Scenes for Orange Day

・For greetings or souvenirs in a new environment

・For spring gatherings with family and friends

・As a gift for Orange Day

・As a small reward for yourself

The bright colors and fragrant aroma of citrus will enrich your spring moments.

About Hime Beer

Hime Beer is a craft beer brand launched in 2023 by Ehime Kajyu Foods Co., Ltd., a long-established manufacturer with over 60 years of experience in producing high-quality fruit juices and pastes, mainly from citrus. The brand aims to create new value for agricultural products.

Based on upcycling and sustainable ideas, Hime Beer maximizes the appeal of fruit juice and peel, proposing a new value: "beer that tastes of fruit."

We aim to create a unique craft beer that overturns the conventional wisdom of beer, allowing you to enjoy the rich taste of fruit as it is.

Brewery with a large logo mark.

Company Profile

Company Name: Ehime Kajyu Foods Co., Ltd.

Location: 1-11-10 Kikochi-cho, Niihama City, Ehime Prefecture

Representative Director: Katsuhiro Furukawa

Business Activities: Agricultural product processing, craft beer brewing and sales

Established: 1963

HP:https://www.ehimekj.com/

Instagram: https://www.instagram.com/ehimekj.beer/

Official Online Shop: https://shopping.ehimekj.com/

The brewery is located within the citrus processing plant, maintaining high quality through integrated management from raw material procurement to manufacturing.

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