ECOVACS Makes Window Cleaning Easier in Japan with WINBOT – Sumo Wrestler Takes on Window Cleaning!?

ECOVACS Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Nagatoshi Umehara), a comprehensive manufacturer that handles research and development, manufacturing, and sales globally for home robots, will launch a new promotion for its window-cleaning robot 'WINBOT' starting June 2026.

The company develops and sells robot appliances highly acclaimed worldwide, including the robot vacuum 'DEEBOT' and the window-cleaning robot 'WINBOT'. Notably, 'WINBOT' ranked No.1 globally in unit sales for window-cleaning robots in 2025, according to a report published by global market research firm IDC (*1).

However, internal market research conducted by the company revealed that window cleaning is not frequently performed in Japan, and awareness of window-cleaning robots as a product category remains insufficient.

In response to this market environment, ECOVACS will launch an integrated campaign to widely communicate how WINBOT makes window cleaning safer and more convenient. The campaign humorously highlights the dangers of manual window cleaning while emphasizing the product's key features. By integrating web video ads, OOH advertising, and social media initiatives, the company aims to raise awareness and boost product recognition.

The new CM features an actor portraying a sumo wrestler, comically illustrating the risks associated with window cleaning while clearly showcasing WINBOT's strong suction power on glass surfaces and its one-touch easy start function.

The CM will roll out sequentially from early June across multiple platforms including YouTube, TVer, and JR East Japan Train TV Ads, targeting broad audience reach.

Additionally, as part of its social media strategy, ECOVACS has launched the 'WINBOT Onsite' campaign, inviting the public via X to nominate windows across Japan they'd like cleaned by WINBOT, with selected locations receiving on-site cleaning services.

The first initiative will clean the windows of JR East Japan's 'Takanawa Gateway Station'. Footage of the event will be published on the official ECOVACS JAPAN X account.

[Official X Account]

ECOVACS JAPAN Official X: https://x.com/ECOVACS_JAPAN

*1: Based on IDC's report 'Global Home Cleaning Robot Market 2025: Chinese Brands Dominate as Lawn, Window, and Pool Robots Surge' (published March 10, 2026).

{About ECOVACS}

ECOVACS is a global company manufacturing and selling service robots used by over 38 million households in 180 countries. Beyond floor-cleaning robots, the company develops window-cleaning robots and robot air purifiers. Its flagship DEEBOT X series has achieved cumulative global sales of 3.1 million units. Marking its 28th anniversary in March 2026, ECOVACS operates under the vision 'Robotics for All,' aiming to make robots beneficial to more people and communities. Moving forward, the company will continue leading the service robotics industry through technological innovation and develop products that meet diverse lifestyles and needs, built on its legacy of trust and achievement. The newly introduced brand concept, 'Created for Ease (Easier Everyday Life),' reflects its commitment to making smart living more accessible through user-centric product experiences. ECOVACS aims to solve broader home environment challenges, envisioning a society where everyone can naturally incorporate robotics into daily life.