New School Bag Series Featuring LOVEBOAT's Iconic Logo Released!

Ecome Group Co., Ltd. (Tokyo HQ: Jingumae, Shibuya-ku / Fukuoka HQ: Fukuoka City; Representative Director: Yuji Mukai) released a new school bag series from 'LOVEBOAT,' a brand synonymous with Y2K fashion, in early March. LOVEBOAT, which dominated Shibuya's 'gal' culture from the 90s to the 00s, has been updated into school bags that fit modern school styles, capturing the iconic charm currently gaining attention among Gen Z. The bags use matte faux leather for an elegant texture. The brand logo on the lower right front provides a simple yet overwhelming presence. It also comes with a leopard-print fur charm, a symbol of the brand, which adds an accent that sways with every step, boosting the mood after school. Available in two colors: classic black and a sophisticated brown. Beyond its cute appearance, it features a large-capacity design that fits textbooks and notebooks, inner pockets for organizing small items, and durable handles, ensuring functionality for daily school life. Incorporate the longed-for 'Heisei Cute' into your daily routine. Check out the new school standard proposed by LOVEBOAT.