Food Loss Reduction Shop 'ecoeat' Announces Brand Renewal
ecoeat Inc., operator of the nationwide food loss reduction shop 'ecoeat,' implemented a brand renewal on May 22, 2026, featuring a new logo and the launch of an official corporate website.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 19:30
- 🔍 Collected: May 25, 2026 at 11:01
- 🤖 AI Analyzed: May 28, 2026 at 12:15 (73h 13m after Collected)
ecoeat Inc. (Headquarters: Settsu City, Osaka; Representative Director: Shuhei Sato), which operates the nationwide food loss reduction shop 'ecoeat,' implemented a brand renewal and launched a new logo and official corporate website (https://ecoeat.co.jp/) on Friday, May 22, 2026.
Since its founding in 2005, ecoeat has recirculated approximately 12,756 tons of food as 'valuable commodities,' expanding its network to over 30 stores nationwide. This renewal aims to align with its operational scale, making the company's philosophy and initiatives clearer to the public while improving accessibility to store locations and information.
■ Three Key Points of Rebranding
1. New Logo Reinforcing Brand Identity
The new logo features a motif combining arrows representing the 'circulation' of food with a 'fork and knife,' creating a warm and socially conscious visual identity.
2. New Official Corporate Website
The company launched 'https://ecoeat.co.jp/,' using the '.co.jp' domain to establish a credible information platform for customers, partners, and media.
3. Redefining the 'Food Loss Reduction Shop' Concept
With the core slogan 'What a waste to throw this away,' the new site explains the brand's purpose and vision of a sustainable consumption infrastructure.
■ Background of the Renewal
Domestic food loss in Japan reached approximately 4.64 million tons in FY2023, resulting in 4 trillion yen in economic loss and 10.5 million tons of CO2-equivalent greenhouse gas emissions. ecoeat has addressed these issues by sourcing and selling near-expiration foods at affordable prices. This rebranding project redesigns both the brand philosophy and store information from the consumer's perspective.
Since its founding in 2005, ecoeat has recirculated approximately 12,756 tons of food as 'valuable commodities,' expanding its network to over 30 stores nationwide. This renewal aims to align with its operational scale, making the company's philosophy and initiatives clearer to the public while improving accessibility to store locations and information.
■ Three Key Points of Rebranding
1. New Logo Reinforcing Brand Identity
The new logo features a motif combining arrows representing the 'circulation' of food with a 'fork and knife,' creating a warm and socially conscious visual identity.
2. New Official Corporate Website
The company launched 'https://ecoeat.co.jp/,' using the '.co.jp' domain to establish a credible information platform for customers, partners, and media.
3. Redefining the 'Food Loss Reduction Shop' Concept
With the core slogan 'What a waste to throw this away,' the new site explains the brand's purpose and vision of a sustainable consumption infrastructure.
■ Background of the Renewal
Domestic food loss in Japan reached approximately 4.64 million tons in FY2023, resulting in 4 trillion yen in economic loss and 10.5 million tons of CO2-equivalent greenhouse gas emissions. ecoeat has addressed these issues by sourcing and selling near-expiration foods at affordable prices. This rebranding project redesigns both the brand philosophy and store information from the consumer's perspective.
FAQ
ecoeatのブランドリニューアルの主な目的は何ですか？
事業規模の拡大にあわせ、「食品ロス削減ショップ」としての思想や取り組みをより分かりやすく伝え、全国の店舗情報やアクセス方法を検索しやすくすることを目的としています。
ecoeatの創業からの実績を教えてください。
2005年の創業以来、これまでに累計約12,756トンもの食品を「価値ある商品」として再流通させてきました。
新コーポレートサイトのURLと特徴は何ですか？
URLは「https://ecoeat.co.jp/」です。法人格を明示する「.co.jp」を採用し、信頼性を高めるとともに、店舗検索やブランドコンセプトの解説など情報を集約しています。
日本の食品ロスに関する現状はどうなっていますか？
農林水産省・環境省の2025年6月の発表によると、令和5年度の国内食品ロス量は約464万トンで、経済損失は年約4兆円、温室効果ガス排出量はCO2換算で年約1,050万トンに達しています。
ecoeatはどのような商品を扱っていますか？
賞味期限が近い食品や過剰在庫品、規格外品などをメーカーや卸から適正価格で仕入れ、手の届きやすい価格で販売しています。