天然木名片盒品牌「木まぐれ(KIMAGURE)」分析了超過2000件的銷售數據，發現最受歡迎的木種是「胡桃木」，佔銷售份額的24.7%。雖然東京的絕對銷量最高，但按人均購買率計算，福井等縣市排名更高，揭示了地方區域存在著「隱藏粉絲」。
天然木名片盒品牌「木まぐれ(KIMAGURE)」分析了其在樂天市場及自有網路商店從2024年6月至2026年5月間超過2000件的銷售記錄。調查結果顯示，「胡桃木」是最受歡迎的木種，銷售佔比高達24.7%，位居第一。雖然東京都在絕對銷量上領先，但若以每十萬人口的購買數計算，福井縣、和歌山縣及鳥取縣則位居前三，顯示出地方縣市存在著「隱藏粉絲」。此外，該品牌的「誕生月之木」系列也表現出色，在12個月中有8個月的誕生木進入了當月銷售前三名，證明其作為禮品的吸引力。
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：Press Release
常見問題
What was the most popular type of wood for the business card holders?
Walnut was the most popular wood, accounting for 24.7% of all sales, making it the overwhelming number one choice.
Which prefectures had the highest purchase rate relative to their population?
Fukui Prefecture had the highest purchase rate per 100,000 people (2.22 times the national average), followed by Wakayama and Tottori prefectures.
How did the 'Birth Month Wood' series perform in sales?
The 'Birth Month Wood' series was very successful. In 8 out of the 12 months analyzed, the designated birth month wood ranked in the top 3 for monthly sales, indicating it's a popular gift choice.
What are the top three most popular wood types?
The top three most popular wood types are 1) Walnut (24.7% share), 2) Teak (13.0% share), and 3) Hinoki (11.9% share).
Why is Walnut wood so popular for these card holders?
Walnut is popular due to its status as one of the 'three great precious woods,' its beautiful aging process that deepens its color over time, and its universal appeal to both men and women, making it a versatile gift.