R Baker to Host Pre-Launch Franchise Seminars in Tokyo and Osaka for First-Ever Public Franchise Recruitment

R Baker Co., Ltd. (Shinagawa-ku, Tokyo; President and CEO: Mitsuhide Hiroya) will host pre-launch franchise seminars in Tokyo and Osaka in conjunction with the first public franchise recruitment for its bakery cafe concept, 'R Baker'.

In May 2026, the 'R Baker Umekita Green Place Store' achieved monthly sales of ¥450 million—a record high in the 50-year history of Eat & Group, which also operates 'Osaka Ohsho'. At these seminars, R Baker will present, with real-world examples, the product strategy, store operations philosophy, and the concept of its 'Innovation Bakery' that enabled this high-sales model.

High-Revenue Model Revealed: ¥450 Million Monthly Sales Achieved in May 2026

The pre-launch franchise seminars will provide prospective franchisees with detailed insights into the product strategy, store layout, operations, location selection, and profit structure behind this achievement. Beyond a simple brand overview, the event will offer a multifaceted understanding of how sales are generated and implemented in daily operations, including store visits and tastings.

The 'Innovation Bakery' Store Concept

The 'Innovation Bakery' concept addresses common challenges in traditional bakeries—high initial investment, difficulty in hiring and training skilled bakers, and over-reliance on individual craftsmanship—by offering a more practical and scalable bakery business model. The 'Innovation Bakery Package', as introduced in official materials, is designed to challenge the ¥450 million monthly sales model while reducing store setup costs to ¥30–40 million, approximately half the traditional cost. This offers a realistic opportunity for companies considering new ventures, as well as those exploring business transformation or launching a second business line.

Store Operations System Supporting High Sales

R Baker promotes a store operation model based on a central kitchen (CK) and frozen technology, reducing production burdens at individual stores while optimizing sales floor design, product lineup, promotions, and staffing. By utilizing frozen dough and frozen bread, the model reduces reliance on skilled bakers while maintaining both quality and productivity. It also systematically tailors pricing, product composition, and sales methods to local market characteristics. This approach aims to achieve both sustainable store operations and improved replicability of the high-sales model.

Comprehensive Support from Product Development to On-Site Operations

R Baker’s strength goes beyond labor-saving and store support. The headquarters provides end-to-end support based on proven results, including development of core 'killer' products and repeat-purchase items, event scheduling, promotional planning, and social media design. At the seminar, R Baker will present concrete case studies of both the 'sales-generating system' and the 'operational efficiency system', aiming to help prospective franchisees visualize the potential and practical execution of a bakery business.

Comment from President Mitsuhide Hiroya

'R Baker has continuously refined systems that deliver results on the ground, not just brand or product strength. At this seminar, we aim to share as concretely as possible the thinking behind our recent model that achieved ¥450 million in monthly sales. We hope this becomes a positive first step for those considering entering the bakery business or seeking a new pillar for their existing operations.'

Background of the Pre-Launch Franchise Seminar

R Baker has long emphasized delicious, chewy-soft bread made with domestic rice flour, and store spaces that create a comfortable pause in daily life, all under the theme of 'delicious bread for mind and body'. As a place where freshly baked bread sparks natural, lighthearted conversations, it has become a beloved brand. Now, recognizing solid brand growth and proven high-sales performance as a milestone, R Baker is officially launching its first public franchise recruitment. Through these pre-launch seminars in Tokyo and Osaka, the company will directly communicate R Baker’s current achievements and future potential to prospective franchisees.

Event Overview

Name: R Baker Pre-Launch Franchise Seminar Target Audience: Corporations and individuals, including sole proprietors Content: Brand overview, business model explanation, Innovation Bakery concept, Dynamic Operation System, success case sharing, store visit, tasting Duration: Approximately 90 minutes Capacity: Limited to the first 3 applicants per session Application Method: Email registration

【Schedule】 ＜Tokyo Venues＞ ・July 16, 2026 (Thu) 13:30–15:00　　Shinagawa Office [Eat & Holdings HQ] ・July 19, 2026 (Sun) 13:30–15:00　　R Baker Musashikosugi Store [Upper-Middle Class Model] ・July 31, 2026 (Fri) 11:00–12:30 Shinagawa Office [Eat & Holdings HQ]

・August 4, 2026 (Tue) 13:30–15:00　　R Baker Tachikawa Green Springs Store [Regional City Model]

＜Osaka Venues＞ ・July 25, 2026 (Sat) 13:30–15:00　　R Baker Umekita Green Place Store [High-Sales Model] ・July 26, 2026 (Sun) 11:00–12:30 R Baker Osaka Castle Park Store [SNS Buzz Store Model]

・August 6, 2026 (Thu) 15:00–16:30 R Baker Osaka Castle Park Store [SNS Buzz Store Model]

・August 7, 2026 (Fri) 13:30–15:00　 R Baker Umekita Green Place Store [High-Sales Model]

*Please confirm the latest availability at the time of application.

【Application & Inquiry】 R Baker Franchise Office Contact: Franchise Development Group Mail: rb-kameikaihatsu@eat-and.jp Hours: 10:00–17:00 (Weekdays)

About R Baker

Guided by the philosophy of 'delicious bread for mind and body', R Baker carefully selects ingredients to craft its bread. In particular, it uses domestically produced rice flour as the main ingredient, recognizing its health benefits and contribution to improving Japan’s food self-sufficiency. By blending rice flour with an original method, the bread achieves a uniquely chewy and moist texture. The brand is committed to creating bread that supports health from within by using body-friendly ingredients. With the hope that one loaf can help create a richer moment in someone’s life, R Baker approaches bread-making every day. R Baker Official Website: https://r-baker.com/