R Baker to Hold First-Ever Franchise Recruitment Information Sessions in Tokyo and Osaka

R Baker Co., Ltd. (Shinagawa-ku, Tokyo, President and CEO: Mitsuhiko Hiroya) will hold information sessions for prospective franchisees in Tokyo and Osaka, marking the first public recruitment of franchises since the company's founding for its bakery cafe brand "R Baker".

In May 2026, "R Baker Umekita Green Place Store" achieved a monthly sales of 45 million yen in a single month. This is the highest sales record in the 50-year history of Eat-and Co., Ltd., which also operates "Osaka Ohsho". At these information sessions, we will introduce the product strategy and store management philosophy that created this high-sales model, as well as R Baker's concept of "Innovation Bakery," with real-life examples.

High-Sales Model Exceeding 45 Million Yen Monthly Sales in May 2026 to Be Unveiled

These initial franchise information sessions will specifically reveal the product strategy, sales floor creation, operations, location, and profit structure behind this achievement to prospective franchisees. The sessions are designed to provide a comprehensive understanding not just of the brand, but also of how sales are generated and implemented in store operations, including store tours and tastings.

The "Innovation Bakery" Store Concept

The "Innovation Bakery" concept introduced this time is an approach to establishing a bakery business in a more realistic and growth-potential-oriented manner, addressing the challenges often faced by conventional bakeries, such as large initial investments, the burden of hiring and training bakers, and the personalization of the production system. The "Innovation Bakery Package" disclosed in the official announcement is designed to allow for the pursuit of the 45 million yen monthly sales model while keeping initial investment costs at approximately half of the conventional amount, between 30 million and 40 million yen. This offers a realistic option not only for companies considering new market entry but also for those exploring conversion from existing businesses or the launch of a second business.

Store Operation System Supporting the High-Sales Model

R Baker promotes a philosophy of optimizing sales floors, products, promotions, and staffing while reducing the manufacturing burden at individual stores, based on frozen technology utilizing a central kitchen (CK). By using frozen dough and frozen bread, we aim to balance quality and productivity while reducing reliance on skilled bakers, and systematically establish region-specific pricing, product composition, and sales methods. This aims to achieve both sustainable store operations and improved reproducibility of the high-sales model.

Comprehensive Support from Product Strength and Promotions to On-Site Assistance

R Baker's strengths go beyond mere labor saving and store opening support. We have established a system where the headquarters can provide support based on proven results, including the development of killer products that are the core of sales, derivative products that encourage repeat visits, event schedule design, promotional planning, and SNS design. At the information sessions, we will explain both the "system for selling" and the "system for operating" with specific examples of successful models. We aim to provide an opportunity for prospective franchisees to concretize the possibilities and operational image of the bakery business.

Comment from Mitsuhiko Hiroya, President and CEO

"R Baker has continuously refined not only its product and brand strength but also the systems that lead to results on the ground. At these information sessions, we want to convey the thinking behind the model that recently achieved 45 million yen in monthly sales as concretely as possible. We hope this will be a place that leads to a positive step for those considering entering the bakery business or looking for the next pillar for their existing business."

Background of the Initial Franchise Information Sessions

With the theme "Delicious bread for body and soul," R Baker has focused on creating bread with a chewy and moist texture using domestic rice flour, and on creating store spaces that provide a comfortable sense of leisure in daily life. It is a brand that has been loved by many customers as a place where freshly baked bread and casual conversations naturally arise. Recognizing the brand's steady growth and the achievement of the high-sales model as a milestone, we are officially launching our first public franchise recruitment since our founding. Through the initial franchise information sessions held in Tokyo and Osaka, we will directly convey R Baker's current position and future potential to all prospective franchisees.

Session Overview

Name: R Baker Initial Franchise Information Session Target: Corporations and individuals, including sole proprietors Content: Brand explanation, business model explanation, Innovation Bakery explanation, Dynamic Operation System explanation, sharing of successful models, store tours, tasting Duration: Approximately 90 minutes Capacity: Limited to the first 3 companies per session Application Method: Accepted via email

【Schedule】 <Tokyo Venue> ・July 16, 2026 (Thu) 13:30-15:00 Shinagawa Office [Eat-and Holdings Headquarters] ・July 19, 2026 (Sun) 13:30-15:00 R Baker Musashi Kosugi Store [Upper-Middle Class Model] ・July 31, 2026 (Fri) 11:00-12:30 Shinagawa Office [Eat-and Holdings Headquarters]

・August 4, 2026 (Tue) 13:30-15:00 R Baker Tachikawa Green Springs Store [Regional City Model]

<Osaka Venue> ・July 25, 2026 (Sat) 13:30-15:00 R Baker Umekita Green Place Store [High-Sales Model] ・July 26, 2026 (Sun) 11:00-12:30 R Baker Osaka Castle Park Store [SNS Buzz Store Model]

・August 6, 2026 (Thu) 15:00-16:30 R Baker Osaka Castle Park Store [SNS Buzz Store Model]

・August 7, 2026 (Fri) 13:30-15:00 R Baker Umekita Green Place Store [High-Sales Model]

*Please check the latest availability when applying.

【Application and Inquiries】 R Baker Franchise Secretariat Contact: Franchise Development Group Mail: rb-kameikaihatsu@eat-and.jp Reception Hours: 10:00-17:00 (Weekdays)

About R Baker

With the philosophy of "Delicious bread for body and soul," R Baker makes bread with carefully selected ingredients. In particular, from the perspective of promoting healthy eating and improving food self-sufficiency, domestic rice flour is used as the main ingredient. By blending rice flour with our original manufacturing method, we achieve a characteristic chewy and moist texture. Furthermore, by using ingredients that are gentle on the body, we strive to create bread that supports health from within. We face the daily task of bread making with the wish that each loaf of bread can spin a moment of richness for someone's life. R Baker Official Website: https://r-baker.com/