R Baker Launches Store Remodel: "And Smile" Opens in Takaoka City, Toyama Prefecture

R Baker Co., Ltd. (Shinagawa-ku, Tokyo, President and CEO: Mitsuhiko Hiroya), which handles the bakery cafe business within the Eat-and Group, has newly opened a remodeled store named "And Smile" in Takaoka City, Toyama Prefecture, on June 12, 2026 (Fri). This new store is a remodel of a former specialty bread shop. By leveraging the charm cultivated so far and further expanding the product lineup and in-store experience, it has been reborn as a store that delivers "small happiness in everyday life" to the local community.

More Bread, More Smiles

The slogan is "More Bread, More Smiles." While cherishing its background as a beloved specialty bread shop, the store has increased its variety of breads and revamped its showcase to offer a sense of fun and excitement in choosing. From classic breads that complement daily meals to items that make you feel a little special, we offer "exquisite breads" for a wide range of occasions with even greater variety than before. We aim for encounters with bread that will bring a smile to your face during various moments in life, such as snack time with family, a quick meal on a busy morning, a reward for yourself on a holiday, or as a gift.

Delicious Bread for Body and Soul

"R Baker" is characterized by its theme of "Delicious Bread for Body and Soul," incorporating bread made with "domestic rice flour" that is gentle on the body. While utilizing the mild sweetness and moist, chewy texture unique to rice flour, we pursue recipes that bring out the natural flavors of the ingredients. In addition to the "deliciousness" standard that "And Smile" has always valued, we are committed to a comfort that makes you want to eat it every day, offering bread that naturally fits into daily life.

Furthermore, "And Smile" aims to be more than just a place to buy bread for the local community; it strives to be a familiar hub where people can connect in a relaxed way. We will operate with a focus on creating a warm atmosphere where neighbors can casually drop by, conversations can spark, and daily events can be shared. By listening to the voices of local customers and continuing to create products and a store that align with their daily rhythms, we aim to become a deeply rooted and long-loved presence in Takaoka.

Moving forward, R Baker Co., Ltd. will continue to expand the value of "delicious bread for body and soul" by providing rich culinary experiences through bread and by fostering stores that grow alongside their communities.

Creating the Next Success, Together

"Creating the next success, together" – R Baker views the desire to challenge and the drive to act on the front lines as its greatest motivators, establishing a system that supports "winning store creation" with high reproducibility while lowering the initial hurdles. Through a "New Franchise Support System" that considers the period from startup to post-opening while minimizing the burden on franchisees, we provide comprehensive support in areas such as optimizing product lineups, store layout, operational improvements, and sales promotion design. By accumulating practical support tailored to local characteristics, we have achieved situations where sales have grown by approximately 2 to 3 times after opening. Furthermore, we systematize the success factors gained from the field and apply them to new stores, thereby strengthening the mechanism for "creating the next success, together" with our partners.

Store Outline

Store Name: And Smile

Opening Date: June 12, 2026 (Fri)

Location: 258 Kitajima, Takaoka City, Toyama Prefecture

Phone Number: 0766-75-2674

Business Hours: 10:00 AM - 6:00 PM

Regular Holidays: Tuesdays and Wednesdays

About R Baker

With the desire to create "Delicious Bread for Body and Soul," R Baker makes bread with a focus on its ingredients. In particular, from the perspective of promoting health and contributing to food self-sufficiency, we use domestic rice flour as the main ingredient. By blending rice flour with our original method, we achieve a chewy and moist texture. We also strive to create bread that supports health from within by using ingredients that are gentle on the body. Just as one piece of bread can weave a moment of fulfillment for one person. With this wish, we face bread-making every day.

R Baker Official Website: https://r-baker.com/