Overview of the New Web Commercial
Earth Corporation launched a new web commercial on June 9 (Tuesday), featuring TV personality Eiko Kano for its mite control product, 'Dania Earth Spray.' Mr. Kano, who suffers from over 100 types of allergies including dust mites, is depicted humorously tackling the 'invisible threat' of dust mites lurking in daily life.
### Web Commercial Storylines
- 'Room is Crowded' Version: Upon returning home, Mr. Kano encounters 'black figures' (dust mites) covering the living room carpet and furniture. After feeling overwhelmed, he uses 'Dania Earth Spray' to reclaim a clean space. - 'G-Talk' Version: Mr. Kano engages in a conversation with 'G' (cockroach) to discuss the hidden presence of dust mites that actually dominate room environments.
Through narration, the commercial warns that 'there are tens of millions of dust mites in a house, and leaving them unchecked can cause mite bites and allergic reactions,' emphasizing the need for regular control.
### Interview Excerpt
Reflecting on the shoot, Mr. Kano noted, 'It was a production that built strong bonds, including with the extras acting as dust mites.' He also shared his past experiences with house dust allergies, noting that acting while surrounded by 'mites' created a genuine sense of tension.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン