[A Challenge by the 342-Year-Old Established "Urokoya Sohonten"] Bringing the "Soul Rations" Loved by Edo Firefighters to Modern Disaster Prevention Awareness. Official Collaboration with Naoki Prize-Winning Author Shogo Imamura's "Hikuitori"
Urokoya Sohonten, a 342-year-old traditional sweets maker in Yamagata, is collaborating with Shogo Imamura's anime "Hikuitori" to release a limited "Kujiramochi" to promote disaster prevention awareness.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 16:50
- 🔍 Collected: April 8, 2026 at 08:30
- 🤖 AI Analyzed: April 20, 2026 at 20:49 (300h 19m after Collected)
Urokoya Sohonten, a long-established company founded 342 years ago (Headquarters: Obanazawa City, Yamagata Prefecture; President and CEO: Satoru Toda), has set a goal of "communicating the value of traditions protected for 340 years in a new form and passing them on to the next generation." Coinciding with the "Spring Fire Prevention Campaign" from April 9 (Thursday) to 22 (Wednesday), 2026, the company will launch a limited-edition "Kujiramochi" in official collaboration with Naoki Prize-winning author Shogo Imamura's anime "Hikuitori Ushu Borotobigumi."
This project, in cooperation with the local Murayama-sangyo High School and the fire department, positions the traditional food that served as military rations for the Shinjo Domain as a "symbol of disaster prevention awareness," rolling out community safety activities where the government, academia, private sector, and arts are united.
This project, in cooperation with the local Murayama-sangyo High School and the fire department, positions the traditional food that served as military rations for the Shinjo Domain as a "symbol of disaster prevention awareness," rolling out community safety activities where the government, academia, private sector, and arts are united.
FAQ
When will the limited edition 'Kujira Mochi' be released?
It will be released from April 9, 2026 (Thursday) to April 22, 2026 (Wednesday) to coincide with the 'Spring Fire Prevention Campaign'.
Why did you collaborate with 'Keshikitori'?
It is a work depicting Edo firefighters and is used to promote 'Kujira Mochi', a traditional food, as a symbol of modern disaster prevention awareness.
Who is involved in this project?
In addition to Urokoya Main Store, local Yamamato Industry High School and the Fire Department are collaborating, involving government, academia, and the private sector.