[A Challenge by the 342-Year-Old Established "Urokoya Sohonten"] Bringing the "Soul Rations" Loved by Edo Firefighters to Modern Disaster Prevention Awareness. Official Collaboration with Naoki Prize-Winning Author Shogo Imamura's "Hikuitori"
Urokoya Sohonten, a 342-year-old traditional sweets maker in Yamagata, is collaborating with Shogo Imamura's anime "Hikuitori" to release a limited "Kujiramochi" to promote disaster prevention awareness.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 16:50
- 🔍 Collected: April 8, 2026 at 08:30
- 🤖 AI Analyzed: April 20, 2026 at 20:49 (300h 19m after Collected)
Urokoya Sohonten, a long-established company founded 342 years ago (Headquarters: Obanazawa City, Yamagata Prefecture; President and CEO: Satoru Toda), has set a goal of "communicating the value of traditions protected for 340 years in a new form and passing them on to the next generation." Coinciding with the "Spring Fire Prevention Campaign" from April 9 (Thursday) to 22 (Wednesday), 2026, the company will launch a limited-edition "Kujiramochi" in official collaboration with Naoki Prize-winning author Shogo Imamura's anime "Hikuitori Ushu Borotobigumi."
This project, in cooperation with the local Murayama-sangyo High School and the fire department, positions the traditional food that served as military rations for the Shinjo Domain as a "symbol of disaster prevention awareness," rolling out community safety activities where the government, academia, private sector, and arts are united.
This project, in cooperation with the local Murayama-sangyo High School and the fire department, positions the traditional food that served as military rations for the Shinjo Domain as a "symbol of disaster prevention awareness," rolling out community safety activities where the government, academia, private sector, and arts are united.