Eneco Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yuma Sawada), which handles the sale and installation of smart home equipment such as solar power generation, storage batteries, and V2H, began full operation of its official Instagram account "@eneco_taiyoko" on April 6, 2026.
Against the backdrop of continuously soaring electricity prices and the mandatory installation of solar panels on new homes in Tokyo, which began in April 2025, interest in residential solar power generation and storage batteries is growing. On the other hand, many people say, "The subsidy system is complicated and hard to understand," and "I can't decide which equipment is right for my house." In response to these issues, our company has launched a new account as a platform for disseminating information.
Background of the Launch: Making Complex "Subsidies" and "Smart Homes" Easy to Understand
According to the Ministry of Economy, Trade and Industry, household electricity rates have risen by about 10-20% over the past six years (comparison from January 2020 to January 2026), and interest in self-consumption solar and storage batteries is increasing year by year.
Furthermore, since the mandatory installation of solar panels in Tokyo began in April 2025, we have felt firsthand that the movement to "consider solar power and storage batteries" has spread rapidly throughout Tokyo. In fact, our company has seen an increase in consultations such as, "I want to install it now using subsidies," "I want to have a storage battery as a disaster countermeasure," and "I'm worried about the rise in electricity bills." On the other hand, we often hear the following from customers when introducing solar power generation and storage batteries.
"There are several subsidies from the national and Tokyo governments, and I don't know which one I'm eligible for." "I can't decide which equipment is suitable for my roof and electricity usage." "I can't take the plunge because the initial cost seems high." To resolve these questions and issues, and to create an environment where everyone considering equipment installation can make their own decisions based on correct information, we have newly launched an official Instagram account specializing in information dissemination.
Four Featured Contents on the New Account
On the new account, we will carefully select and disseminate "truly useful information" for everyone considering making their home smart from now on.
① Easy-to-understand explanations of the latest "subsidy trends" We will explain the latest trends, conditions, and risks of early termination of generous subsidy systems such as those in Tokyo, which can sometimes reach over 4.5 million yen, in an easy-to-understand slide format.
② Advance notice of the latest campaigns We will quickly deliver information on "limited campaigns" for those who follow our Instagram and details of plans with virtually zero initial cost.
③ Actual installation examples and before-and-after introductions We will introduce actual installation examples such as "lightweight panels" and "solar carports" with photos. You will be able to get a concrete image of the installation at your home.
④ Basic knowledge of smart homes taught by professionals We will distribute useful content where our professionals explain topics such as "how to choose a storage battery," "the benefits of V2H," and "countermeasures against soaring electricity bills" in an easy-to-understand manner without using technical terms.
Check this Instagram for the latest information and campaigns!
When introducing smart home equipment, the speed of information gathering is very important (especially since advantageous subsidy slots may end early). Please follow our new official Instagram to check the latest information and great campaigns without missing out!
▶︎ Eneco Inc. Official Instagram (for advertising and information dissemination)
Account URL: https://www.instagram.com/eneco_taiyoko
Account Name: @eneco_taiyoko
Comment from CEO Yuma Sawada
"When it comes to installing solar power generation and storage batteries, many customers stumble at the consideration stage due to the complexity of the subsidy system and the difficulty of technical terms. The current situation is that options that would normally help reduce electricity bills and serve as a preparation for disasters are being pushed away by a wall of information.
Based on the knowledge we have accumulated at over 1,000 installation sites annually, we want to disseminate correct information through the familiar medium of Instagram and support choices without regret. We will deliver our company's mission, 'to pass on harmony to the future with the power of the sun,' to more people."
About Eneco Inc.
Under the theme of "local production and local consumption of energy," our company sells and installs smart home equipment such as solar power generation, storage batteries, and V2H. Based on our track record of over 1,000 installations annually, we propose the optimal energy solution tailored to each customer's lifestyle.
Our mission is "to pass on harmony to the future with the power of the sun," combining solar energy and "wa (connection)".
FACT BOX
- Source: PR TIMES
- Category: キャンペーン
- Products / services: V2H