Kinokuniya Launches Commemorative Campaign for 'Matomaru Insulated Bag Print'

Kinokuniya Co., Ltd. will hold three campaigns simultaneously on its official online store starting Tuesday, June 9, 2026, to commemorate the launch of the 'Kinokuniya Matomaru Insulated Bag Print'.

A new print design has been added to the popular 'Matomaru Insulated Bag' series, which has been well received since its launch in 2022. The series features original designs inspired by Kinokuniya's unique food culture, available in 10 colors based on traditional Japanese colors.

This campaign includes a lottery prize for purchasing the 'Matomaru Insulated Bag Print', a follow & repost campaign on official X (formerly Twitter), and a product review posting campaign.

■ Campaign Overview

【Campaign Period】
June 9 (Tue) - June 30 (Tue), 2026, 23:59

*This campaign may end or change without notice.

① Purchase to Win!

During the period, 10 winners will be selected by lottery from customers who purchase the target products on the official online store, and will receive a '3,000 yen OFF coupon' usable on the official online store.

【Prize】

Official Online Store 3,000 yen OFF Coupon

*Coupon can be used for purchases of 10,000 yen or more (tax included).

【Number of Winners】

10 winners

【Target Products】

'Kinokuniya Matomaru Insulated Bag Print' series, all 10 types

https://www.super-kinokuniya.jp/c/feature/30th-matomaru

Target products: 'Kinokuniya Matomaru Insulated Bag Print' series, all 10 types

*Target products may change without notice.

*Sales may end depending on inventory status.

【How to Enter】

Purchase the target product during the campaign period to complete the entry.

*Entry is completed upon order confirmation.

【Winner Announcement】

Winners will be contacted via the email address registered at the time of order.

【Coupon Distribution】

Scheduled to be sent by email in July 2026.

② Follow & Repost to Win!

Among those who follow the official Kinokuniya X account and repost the target post, 3 winners will be selected by lottery to receive a 'Kinokuniya Matomaru Insulated Bag Print (random color)'.

【Prize】

Kinokuniya Matomaru Insulated Bag Print (random color)

【Number of Winners】

3 winners

【How to Enter】

1. Follow the official X account '@S_kinokuniya'

2. Repost the campaign target post

【Winner Announcement】

Winners will be contacted via direct message from the official X account.

【Prize Shipping】

Scheduled for July 2026.

③ Post a Review to Receive!

After purchasing on the official online store, all customers who post a review of the target product will receive an original wallpaper of the 'Matomaru Insulated Bag Print'.

Wallpaper image

【Prize】

'Matomaru Insulated Bag Print' original wallpaper

【How to Enter】

Download from the page displayed after submitting the review.

■ Notes

・Announcement of winners will replace the winner notification.

・If DM cannot be received, the prize may be invalid.

・Prize specifications and contents are subject to change without notice.

・Campaign details are subject to change or termination without notice.

■ Campaign Page

https://www.super-kinokuniya.jp/f/matomeru-campaign-2026

■ Kinokuniya Official Online Store

https://www.super-kinokuniya.jp/