Re-editing tradition for a lifestyle with 'igusa' in every home. Hagiwara Co., Ltd. to hold the 'Tsunagu, Igusa. Future Project Igusa Marche' at Tokyo Station starting April 23rd.
Hagiwara Co., Ltd. will host an 'Igusa Marche' at Tokyo Station to introduce the traditional rush grass (igusa) to modern lifestyles.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 00:21
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1413h 5m after Published)
Background of the Event
Hagiwara Co., Ltd. (Headquarters: Kurashiki City, Okayama Prefecture; President: Hideyasu Hagiwara) has approached 'igusa' (rush grass) with a 'fearless attitude toward change' since its founding. While opportunities to interact with igusa have decreased due to lifestyle changes, we believe in its value and launched the 'Tsunagu, Igusa. Future PROJECT' in 2019. Following workshops in Nihonbashi and Toyosu, we are now holding a marche at Tokyo Station, the gateway to Tokyo, to bring the charm of igusa directly to even more people.
Highlights of the 'Igusa Marche'
Sales of carefully selected igusa items: We will offer a lineup of Japanese-style miscellaneous goods that blend into modern life and igusa products that enrich daily living.
Experience 'igusa' with your five senses: We have prepared approximately 20 tatami mats at the venue. We will hold an exhibition where you can experience the functionality and history of igusa while being enveloped in its pleasant scent.
Visitor Benefits: We have prepared special coasters (for the first 500 visitors) for this event and look forward to seeing you there.
Event Overview
Event Name: Tsunagu, Igusa. Future Project Igusa Marche
Dates: April 23 (Thu) – April 26 (Sun), 2026
Hours: 10:00 – 18:00 (*Opening at 12:00 on the first day)
Venue: Gransta Yaesu B1F, in front of Starbucks
Organizer: Hagiwara Co., Ltd.
FAQ
What is the main purpose of the 'Tsunagu, Igusa. Future Project Igusa Marche' event?
The event aims to re-edit tradition for a lifestyle with 'igusa' in every home and bring the charm of igusa directly to even more people.
When and where will the 'Tsunagu, Igusa. Future Project Igusa Marche' be held?
The event will be held at Tokyo Station, specifically at Gransta Yaesu B1F, in front of Starbucks, from April 23rd to April 26th, 2026.
What kind of products will be available for sale at the Igusa Marche?
The marche will feature carefully selected igusa items, including Japanese-style miscellaneous goods that blend into modern life and igusa products that enrich daily living.
How can visitors experience 'igusa' with their five senses at the event?
Visitors can experience igusa with their five senses through an exhibition utilizing approximately 20 tatami mats, allowing them to feel its functionality and history while enveloped in its pleasant scent.
Are there any special benefits for visitors attending the Igusa Marche?
Yes, the first 500 visitors to the event will receive special igusa coasters as a visitor benefit.