Re-editing tradition for a lifestyle with 'igusa' in every home. Hagiwara Co., Ltd. to hold the 'Tsunagu, Igusa. Future Project Igusa Marche' at Tokyo Station starting April 23rd.
Hagiwara Co., Ltd. will host an 'Igusa Marche' at Tokyo Station to introduce the traditional rush grass (igusa) to modern lifestyles.
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- 📰 Published: March 29, 2026 at 00:21
Background of the Event
Hagiwara Co., Ltd. (Headquarters: Kurashiki City, Okayama Prefecture; President: Hideyasu Hagiwara) has approached 'igusa' (rush grass) with a 'fearless attitude toward change' since its founding. While opportunities to interact with igusa have decreased due to lifestyle changes, we believe in its value and launched the 'Tsunagu, Igusa. Future PROJECT' in 2019. Following workshops in Nihonbashi and Toyosu, we are now holding a marche at Tokyo Station, the gateway to Tokyo, to bring the charm of igusa directly to even more people.
Highlights of the 'Igusa Marche'
Sales of carefully selected igusa items: We will offer a lineup of Japanese-style miscellaneous goods that blend into modern life and igusa products that enrich daily living.
Experience 'igusa' with your five senses: We have prepared approximately 20 tatami mats at the venue. We will hold an exhibition where you can experience the functionality and history of igusa while being enveloped in its pleasant scent.
Visitor Benefits: We have prepared special coasters (for the first 500 visitors) for this event and look forward to seeing you there.
Event Overview
Event Name: Tsunagu, Igusa. Future Project Igusa Marche
Dates: April 23 (Thu) – April 26 (Sun), 2026
Hours: 10:00 – 18:00 (*Opening at 12:00 on the first day)
Venue: Gransta Yaesu B1F, in front of Starbucks
Organizer: Hagiwara Co., Ltd.