The "Perfume Bra," which fits flat body types and boasts high design, celebrates its 10th anniversary with a renewal! Pre-orders start May 8th (Friday). To commemorate the renewal, the special price during the pre-order period will be 3,500 yen (tax included) from the regular 4,950 yen (tax included)!
E-gate Co., Ltd., which operates "glamore," a specialized bra brand for breast enhancement that brings positive feelings to each woman, is renewing its "Perfume Bra" for its 10th anniversary. Pre-orders begin on May 8th, with a special price of 3,500 yen (tax included). It features a fit for flat body types and a highly fashionable design.
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- 📰 Published: May 8, 2026 at 21:20
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E-gate Co., Ltd. (Headquarters: Fukui City, Fukui Prefecture; Representative Director: Tetsuro Nosaka), which operates "glamore," a specialized bra brand for breast enhancement that brings positive feelings and enhances the beauty of each woman, is renewing its "Perfume Bra" as it celebrates its 10th anniversary. It will be launched on Monday, May 25th. To commemorate the anniversary, during the pre-order sales period (Friday, May 8th to Monday, May 25th), it will be sold at a special price of 3,500 yen (tax included).
The "Perfume Bra," born as a more design-oriented product while maintaining the hold of "glamore bra," glamore's signature product, has achieved a 96% satisfaction rate. It has received high ratings with 1,043 reviews and 4.44 points on Rakuten Ichiba (as of April 2026). This renewal aims for even higher evaluations.
Official website here: https://www.glamore.jp/
**Secret to Perfume Bra's Popularity 1.**
**Wider wire circumference solves the problem of "wide-set breasts" and "flat body types"**
The "Perfume Bra," designed with a wider wire circumference, is perfect for people with wide-set breasts or those concerned about a flat body type. It gathers flesh that has flowed away, bringing separated breasts to the center to create a beautiful bust line and a fuller décolleté, making the body line look more beautiful from the side.
Perfume Bra / E-gate Co., Ltd.
**Secret to Perfume Bra's Popularity 2.**
**Design that doesn't look like a corrective bra**
The "Perfume Bra," born as a more design-oriented product while maintaining the hold of the glamore bra, is elegantly finished with abundant delicate lace. The lace pattern is the same as the "Kissing Bra," so it can be coordinated with shorts from the "Kissing Bra" series.
Perfume Bra / E-gate Co., Ltd.
**What we aimed for with the 10th-anniversary renewal:**
**"Towards a bra that is loved for longer."**
"More lightly, beautifully as you are" - a new balance. While maintaining existing functions, in line with natural trends, we intentionally changed from the popular glossy material to power net. This renewal embodies the desire for it to be loved continuously even as one ages.
**Renewal Point 1. Lighter wearing comfort with power net material**
The lift parts and back parts have been changed from a design characterized by gloss to a sheer-looking power net material that matches natural trends. This has improved breathability and made the wearing comfort lighter.
Perfume Bra / E-gate Co., Ltd.
**Renewal Point 2. Improved fit with deeper cups and improved pad shape**
By improving the cup depth, it now offers a more secure wearing comfort. The pad shape has been renewed to be the same as the glamore bra.
Perfume Bra / E-gate Co., Ltd.
**The first phase of the renewal will feature two classic colors: "Black" and "Skin."**
The first phase of the renewal will offer two classic colors: Black and Skin. During the pre-order sales period from May 8th (Friday) (10:00 AM) to May 25th (Monday) (9:59 AM), it will be sold at a special price of 3,500 yen (tax included).
**[Product Information]**
■ Perfume Bra Price: 4,950 yen (tax included) Sizes: B-C65-75, D-G65-80 Colors: Black, Skin (two classic colors released as the first renewal phase)
**[Sales Schedule]**
Pre-orders start May 8th (Friday), launch May 25th (Monday)
**About glamore (グラモア)**
Brand Concept: ~Start now for beauty.~
It is a brand that supports women through the changing body at different life stages and brings positive feelings. In 2013, the predecessor shop started online operations. In 2015, the "glamore bra" was born from an in-house designer's desire to support women with similar concerns, based on her own experience of struggling with her bust after childbirth. In 2018 and 2019, it received the Rakuten Shop of the Year award on Rakuten Ichiba. In addition to starting sales at some stores in 2023, it is available on the following EC sites. As of May 2025, the "glamore bra" series has surpassed 1.39 million units in cumulative sales.
Sales Sites
Official: https://www.glamore.jp/
Amazon: https://www.amazon.co.jp/stores/page/EEF79C8F-EF12-49B5-A207-3077B5AB274A
e-gate shop Rakuten Ichiba: https://www.rakuten.ne.jp/gold
Keywords: (Empty)
The "Perfume Bra," born as a more design-oriented product while maintaining the hold of "glamore bra," glamore's signature product, has achieved a 96% satisfaction rate. It has received high ratings with 1,043 reviews and 4.44 points on Rakuten Ichiba (as of April 2026). This renewal aims for even higher evaluations.
Official website here: https://www.glamore.jp/
**Secret to Perfume Bra's Popularity 1.**
**Wider wire circumference solves the problem of "wide-set breasts" and "flat body types"**
The "Perfume Bra," designed with a wider wire circumference, is perfect for people with wide-set breasts or those concerned about a flat body type. It gathers flesh that has flowed away, bringing separated breasts to the center to create a beautiful bust line and a fuller décolleté, making the body line look more beautiful from the side.
Perfume Bra / E-gate Co., Ltd.
**Secret to Perfume Bra's Popularity 2.**
**Design that doesn't look like a corrective bra**
The "Perfume Bra," born as a more design-oriented product while maintaining the hold of the glamore bra, is elegantly finished with abundant delicate lace. The lace pattern is the same as the "Kissing Bra," so it can be coordinated with shorts from the "Kissing Bra" series.
Perfume Bra / E-gate Co., Ltd.
**What we aimed for with the 10th-anniversary renewal:**
**"Towards a bra that is loved for longer."**
"More lightly, beautifully as you are" - a new balance. While maintaining existing functions, in line with natural trends, we intentionally changed from the popular glossy material to power net. This renewal embodies the desire for it to be loved continuously even as one ages.
**Renewal Point 1. Lighter wearing comfort with power net material**
The lift parts and back parts have been changed from a design characterized by gloss to a sheer-looking power net material that matches natural trends. This has improved breathability and made the wearing comfort lighter.
Perfume Bra / E-gate Co., Ltd.
**Renewal Point 2. Improved fit with deeper cups and improved pad shape**
By improving the cup depth, it now offers a more secure wearing comfort. The pad shape has been renewed to be the same as the glamore bra.
Perfume Bra / E-gate Co., Ltd.
**The first phase of the renewal will feature two classic colors: "Black" and "Skin."**
The first phase of the renewal will offer two classic colors: Black and Skin. During the pre-order sales period from May 8th (Friday) (10:00 AM) to May 25th (Monday) (9:59 AM), it will be sold at a special price of 3,500 yen (tax included).
**[Product Information]**
■ Perfume Bra Price: 4,950 yen (tax included) Sizes: B-C65-75, D-G65-80 Colors: Black, Skin (two classic colors released as the first renewal phase)
**[Sales Schedule]**
Pre-orders start May 8th (Friday), launch May 25th (Monday)
**About glamore (グラモア)**
Brand Concept: ~Start now for beauty.~
It is a brand that supports women through the changing body at different life stages and brings positive feelings. In 2013, the predecessor shop started online operations. In 2015, the "glamore bra" was born from an in-house designer's desire to support women with similar concerns, based on her own experience of struggling with her bust after childbirth. In 2018 and 2019, it received the Rakuten Shop of the Year award on Rakuten Ichiba. In addition to starting sales at some stores in 2023, it is available on the following EC sites. As of May 2025, the "glamore bra" series has surpassed 1.39 million units in cumulative sales.
Sales Sites
Official: https://www.glamore.jp/
Amazon: https://www.amazon.co.jp/stores/page/EEF79C8F-EF12-49B5-A207-3077B5AB274A
e-gate shop Rakuten Ichiba: https://www.rakuten.ne.jp/gold
Keywords: (Empty)