E-Fran Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture; President and CEO: Daisuke Kano; hereinafter referred to as 'the Company') will open 'Otakaraya Foreo Hibikino Store' on July 20, 2026. The Company currently operates over 1,900 stores worldwide (as of July 2026), and this new opening further expands its regional presence. As summer approaches and more people review their homes in preparation for leisure and travel, Otakaraya will offer convenient buyback services for customers wishing to reassess the value of their precious metals, luxury goods, and jewelry.
｜The Peak of Summer is Here! July – The Perfect Time to Earn Leisure Funds & Declutter Your Home
Three Items to Sell at Otakaraya
Are you wondering, 'Where should I go for summer vacation this year?' or 'I’d like to tidy up my home before heading out…'? As we enter the peak of summer in July, while travel and outing plans are being made, it’s also the perfect opportunity to re-evaluate the value of your personal assets and wisely convert them into summer leisure funds!
① 'Precious Metals': High and Stable Gold Prices – Hidden Jewelry Could Fetch Surprisingly High Appraisals
Due to rising global demand, gold buyback prices remain consistently high. Recently, there have been numerous cases of rings and necklaces long stored away without use being appraised at unexpectedly high values.
The leisure season starting in July, including summer vacations and home visits, is a time of multiple expenses. Now is the ideal time to consider selling, when stable high-value buybacks are achievable.
【Check the Latest Gold Prices Here!】
・https://www.otakaraya.jp/gold/
② 'Luxury Bags': Increased Demand for Upgrades During Summer Bonus & Travel Season!
July marks the summer bonus payment period, and with travel and outing demand rising before summer vacation, the secondhand luxury market becomes highly active. This is the best moment to sell those luxury bags that have long been sleeping in your closet, as more people look to upgrade. Declutter your home and boost your summer leisure funds!
③ 'Watches & Accessories': The Right Time to Avoid Deterioration from Summer Heat, Sweat, and Oil
The intense heat and humidity of July can damage your items. Sweat and oil buildup in the crevices of watches and jewelry, along with mold and stickiness on leather straps, significantly degrade condition and lower appraisal values. If you’re thinking, 'It’s about time to upgrade,' selling now—before deterioration occurs—is the smartest choice.
｜Otakaraya Foreo Hibikino Store Opening on July 20, 2026 – Store Information
We will open on the 1st floor of 'Foreo Hibikino,' a multi-purpose commercial facility supporting local community life. You can conveniently bring in your unused precious metals and luxury goods while shopping at the in-facility home center or supermarket. Committed to community-based operations, we aim to help turn your unused items into 'treasures.' Please stop by anytime.
Address: 2-1-3 Ogase-Hibikino, Wakamatsu-ku, Kitakyushu City, Fukuoka Prefecture, Foreo Hibikino 1F
Access: https://maps.app.goo.gl/chqSropY3Rzm3XtB8 *Approx. 4-minute walk from 'Gakken Dori Nishi' city bus stop
Business Hours: 10:00–19:00
Store Details: https://www.otakaraya.jp/shop/f-hibikino/
｜Why Otakaraya Is the Preferred Choice for High-Value Buybacks
Proven Expertise with Over 1,900 Stores Worldwide
Since launching its franchise operations in 2006, Otakaraya has continued expanding globally and now operates over 1,900 stores (as of July 2026). With years of extensive buyback experience, our trained appraisers carefully evaluate each item. Even in specialized categories like luxury goods, gold products, jewelry, and watches, we use expert judgment to offer prices that satisfy our customers.
Wide Range of Buyback Categories: Gold, Luxury Goods, Jewelry, Watches, and More
Otakaraya handles a diverse range of items. We cover gold (ingots, accessories, dental gold, gold coins, etc.), luxury bags and wallets from brands like Louis Vuitton, Chanel, and Hermès, high-end watches such as Rolex, Patek Philippe, Omega, and Cartier, jewelry with diamonds, rubies, and emeralds, kimonos and obis, stamps, gift certificates, antiques, and artworks. If you’re wondering, 'Can this be sold too?' please bring it in for appraisal.
Free Appraisals & Instant Cash Payments – Peace of Mind Guaranteed
Otakaraya’s appraisals are completely free. You are under no obligation to sell after an appraisal. After we provide the appraisal result, you decide whether to proceed. We accommodate requests such as 'I’d like to compare gold buyback prices at other stores first,' and if you choose to sell, we pay in cash on the spot—ensuring a safe and stress-free experience.
｜About Otakaraya – High-Value Buyback Specialist
Otakaraya is a leading buyback store specializing in luxury goods, precious metals, antiques, and more, operating over 1,900 stores worldwide (as of July 2026), ranking among the top in the industry.
We buy a wide variety of items, including gold and precious metals, gemstones like diamonds, luxury watches, luxury bags, stamps, old coins, and gift certificates.
Official Otakaraya Website: https://www.otakaraya.jp/
Phone Number: 0120-555-600 (Reception Hours: 9:00–19:00, Year-Round)
｜Company Overview: E-Fran Co., Ltd.
Company Name: E-Fran Co., Ltd.
Established: March 2000
Chairman & Representative Director: Kikuo Watanabe
President & Representative Director: Daisuke Kano
Headquarters: Queens Tower B, 15F, 2-3-3 Minatomirai, Nishi-ku, Yokohama City, Kanagawa 220-6115
Website: https://e-fran.jp/
Owned Media 'E-Life!': https://e-fran-elife.jp/
Business Activities: Reuse business, luxury jewelry/watch/precious metals retailer 'Otakaraya', healthcare business 'Fitness & Stretch Healthy no Mori', golf business 'E-swing-PREMIUM-', franchise business, auction business, real estate, marine business, sightseeing bus services
｜Inquiry Contact for This Announcement
E-Fran Co., Ltd.
Executive Officer & Head of Advertising Strategy Division, Advertising Strategy Department: Hajime Yaekura
TEL: 045-330-4410
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- Source: PR TIMES
- Category: Event