High-Value Buyer Otakaraya to Open 6 New Directly Managed Stores on July 13, 2026! | Miyagi, Yamagata, Ibaraki, Saitama, Aichi, Osaka

E-fran Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture, President: Taishi Shikamura, hereinafter referred to as "the Company") will open 6 new directly managed stores in Miyagi, Yamagata, Ibaraki, Saitama, Aichi, and Osaka on July 13, 2026. The Company currently operates over 1,880 stores worldwide (as of July 2026) and aims to further expand its service areas with the opening of these 6 new stores. As the peak of summer approaches and more people review their homes in preparation for leisure and travel, we will provide more accessible buying services for customers who wish to re-evaluate the value of items they have on hand, such as precious metals, brand-name goods, and jewelry.

[Image: Opening July 13 - Otakaraya Seibu Iruma Pepe Store - Image]

| With the Arrival of Full Summer! 3 Items to Sell at Otakaraya to Fund Leisure & Declutter Your Home in "July" |

"Where should I go for my summer vacation this year?" "I want to tidy up my house before going out..." Are you thinking about these things? "July," which marks the beginning of summer, is the perfect opportunity to review the value of your assets and wisely convert them into funds for summer leisure, as plans for outings and travel begin to take shape!

1 "Precious Metals": Gold Market Remains High, Get a Surprising High Appraisal for Stored Accessories

The buying price for gold remains consistently high due to increasing global demand. In recent times, there have been numerous cases where rings and necklaces that have been stored away for years without being worn are being bought for high prices.

July marks the start of the leisure season, with summer vacation and visits home, a time when expenses tend to accumulate. Now is the time to consider selling, as high-value purchases are consistently achievable.

【Latest Gold Market Prices Here!】

・https://www.otakaraya.jp/gold/

2 "Brand-Name Bags": Increased Demand for Upgrades to Match Summer Bonus Season & Travel Season!

July is immediately after the summer bonus payouts, and with the rise in travel and outing demand before summer vacation, the used brand-name market becomes very active. Now is the best chance to sell brand-name bags that have been gathering dust in your closet for years at a high price, as more people are looking to upgrade to new bags. Declutter your home and boost your summer leisure funds!

3 "Watches & Accessories": Timing to Avoid Deterioration from Midsummer "Sweat, Sebum, and Heat Risks"

The hot and humid environment of July can damage items. Sweat and sebum trapped in the crevices of watches and jewelry, as well as mold and stickiness on leather straps, can significantly worsen their condition and lower their appraisal value. If you're thinking of upgrading, selling them now before they deteriorate is the wisest choice.

| Information on 6 Directly Managed Stores Opening on July 13, 2026 |

Otakaraya Yamazawa Shiogama Nakanoshima Store (Shiogama City, Miyagi Prefecture) | Opening July 13, 2026

Shiogama City, Miyagi Prefecture, is known as a port town with abundant seafood. Our store will be located within the supermarket "Yamazawa Shiogama Nakanoshima Store," which supports the daily meals of local residents. You can easily bring in precious metals and brand-name items stored at home while doing your daily grocery shopping. We aim to operate as a community-based store, helping to turn your unwanted items into "treasures." Please feel free to stop by.

Address: 1F Yamazawa Shiogama Nakanoshima Store, 2-16 Nakanoshima, Shiogama City, Miyagi Prefecture

Access: https://maps.app.goo.gl/WzXRCSyB174aeDUN6

* Approximately 1 minute walk from the "Nakanoshima Kita" bus stop (city bus)

Business Hours: 10:00 - 19:00

Store Details: https://www.otakaraya.jp/shop/y-shiogama/

Otakaraya Yamazawa Sagae Nishi Store (Sagae City, Yamagata Prefecture) | Opening July 13, 2026

"Otakaraya Yamazawa Sagae Nishi Store" will open in Sagae City, Yamagata Prefecture, famous for its fruits, including cherries! Located conveniently within a community-focused supermarket, you can get a quick appraisal while shopping for dinner or on weekends. Our expert appraisers will carefully answer any questions like "Can this be sold?" We welcome all items, such as watches and accessories sleeping in your home, so please visit us if you have anything whose value you're curious about.

Address: 1F Yamazawa Sagae Nishi Store, 1600 Kakunoda, Nakago, Sagae City, Yamagata Prefecture

Access: https://maps.app.goo.gl/EpD61JvcbRve2oA29

* Approximately 3 minutes by car from JR Saizawa Station

* Approximately 3 minutes by car from JR Shibakashi Station

Business Hours: 10:00 - 19:00

Store Details: https://www.otakaraya.jp/shop/y-sagaenishi/

Otakaraya Sunyu Store Seisen Ichiba Hitachinaka Store (Hitachinaka City, Ibaraki Prefecture) | Opening July 13, 2026

"High-Value Buyer Otakaraya" will open inside "Sunyu Store Seisen Ichiba Hitachinaka Store," beloved by locals in Hitachinaka City, Ibaraki Prefecture, a city rich in nature with beautiful seas and the Hitachi Seaside Park. You can use our free appraisal service while shopping at this vibrant store, where people gather for fresh ingredients. Please consult us before discarding accessories or bags you no longer use. We aim to be a trusted and convenient buying partner for the local community.

Address: 1F Sunyu Store Seisen Ichiba Hitachinaka Store, 30-3 Shinkocho, Hitachinaka City, Ibaraki Prefecture

Access: https://maps.app.goo.gl/BevHaxoFP3jNmMz29

* Approximately 5 minutes walk from the "Tokyo Interior Furniture" bus stop (city bus)

* Approximately 5 minutes walk from the "Joyful Honda Nishi" bus stop (Ibaraki Kotsu)

Business Hours: 10:00 - 19:00

Store Details: https://www.otakaraya.jp/shop/ss-hitachinaka/

Otakaraya Seibu Iruma Pepe Store (Iruma City, Saitama Prefecture) | Opening July 13, 2026

Located in Iruma City, Saitama Prefecture, known for Sayama tea and a harmonious blend of rich nature and urban convenience, this store will open inside "Seibu Iruma Pepe," a commercial facility directly connected to Seibu Ikebukuro Line Iruma City Station! Its excellent direct access to the station makes it a convenient stop on your commute or while shopping. We buy a wide range of items, from brand-name bags and watches to old stamps and coins. You can visit us without getting wet on rainy days, so please feel free to use our services.

Address: 1F Seibu Iruma Pepe, 2-1 Kawaramachi, Iruma City, Saitama Prefecture

Access: https://maps.app.goo.gl/CnByBFeiDrnvNPR19

* Approximately 1 minute walk from the South Exit of "Irumashi Station" on the Seibu Ikebukuro Line

Business Hours: 10:00 - 19:00

Store Details: https://www.otakaraya.jp/shop/iruma-pp/

Otakaraya Seiyu Takabari Store (Nagoya City, Aichi Prefecture) | Opening July 13, 2026

"Otakaraya Seiyu Takabari Store" will open in the Takabari area of Meito Ward, Nagoya City, a popular area for families with quiet residential neighborhoods. It will be located within a large supermarket offering everything from daily necessities to groceries. With ample parking, it's very convenient for weekend bulk shopping or for those arriving by car. We will provide thorough appraisals of precious metals, antiques, etc., found during home or pre-death organization while you shop. We welcome customers with competitive prices and friendly service.

Address: 1F Seiyu Takabari Store, 1-401 Makinosato, Meito Ward, Nagoya City, Aichi Prefecture

Access: https://maps.app.goo.gl/9VMNa42asqYE4iMZ8

* Approximately 1 minute walk from the "Takabari" bus stop (various bus lines)

Business Hours: 10:00 - 19:00

Store Details: https://www.otakaraya.jp/shop/seiyu-takabari/

Otakaraya Shokuhinkan Apro Sakuragawa Store (Osaka City, Osaka Prefecture) | Opening July 13, 2026

Our store will open in the Sakuragawa area of Osaka City, where vibrant urban life and downtown charm intersect, with good access to central areas like Namba. It will be located within "Shokuhinkan Apro Sakuragawa Store," a community-focused supermarket. Why not wisely convert unwanted brand-name items and precious metals from your home into cash while shopping for your daily meals? Our speedy and thorough free appraisals are available for even the busiest customers. We look forward to welcoming you in a friendly atmosphere.

Address: 1F Shokuhinkan Apro Sakuragawa Store, 3-1-20 Sakuragawa, Naniwa Ward, Osaka City, Osaka Prefecture

Access: https://maps.app.goo.gl/UxKEDPYwKEeTANpw5

* Approximately 3 minutes walk from Exit 4 of "Sakuragawa Station" on the Osaka Metro

Business Hours: 10:00 - 19:00

Store Details: https://www.otakaraya.jp/shop/apr-sakuragawa/

| Reasons to Choose High-Value Buyer Otakaraya |

Track Record of Over 1,880 Stores Worldwide and Buying Expertise

Since starting its franchise expansion in 2006, High-Value Buyer Otakaraya has continued to open stores worldwide, reaching over 1,880 locations as of July 2026. With many years of extensive buying experience, our appraisers, who have received specialized training, carefully assess each item. We provide satisfactory prices to customers with our reliable expertise, even in specialized categories such as brand-name goods, gold products, jewelry, and watches.

Handles a Wide Range of Items Including Gold, Brand-Name Goods, Jewelry, and Watches

Otakaraya handles a diverse range of items. This includes gold (ingots, accessories, gold teeth, coins, etc.), brand-name bags and wallets from brands like Louis Vuitton, Chanel, and Hermès, luxury watches from Rolex, Patek Philippe, Omega, and Cartier, jewelry such as diamonds, rubies, and emeralds, kimonos and obi sashes, stamps and gift certificates, antiques, and artworks. Please bring in any item you're curious about, even if you think "Can this be sold?"

Free Appraisal and Same-Day Cash Settlement for Your Peace of Mind

Appraisals at High-Value Buyer Otakaraya are completely free. You are not obligated to sell even if you bring an item for appraisal. After we inform you of the appraisal result, you can decide whether to sell it. We flexibly accommodate requests from customers who wish to compare gold buying prices with other stores before deciding. If you are satisfied with the sale, we will pay you in cash on the spot, ensuring your peace of mind.

| About High-Value Buyer Otakaraya |

Otakaraya is a high-value buyer of brand-name goods, precious metals, antiques, etc., with over 1,880 stores worldwide (as of July 2026), boasting one of the largest numbers of stores in the industry.

We handle a wide variety of items, including gold and precious metal products, gemstones such as diamonds, brand-name watches, brand-name bags, stamps, old coins, and gift certificates.

Otakaraya Official Website: https://www.otakaraya.jp/

Phone Number: 0120-555-600 (Reception Hours: 9:00 - 19:00, Open Year-Round)

| Overview of E-fran Co., Ltd. |

Company Name: E-fran Co., Ltd.

Established: March 2000

Chairman of the Board: Kikuo Watanabe

President: Taishi Shikamura

Location: 15F, Queens Tower B, 2-3-3 Minatomirai, Nishi Ward, Yokohama, Kanagawa 220-6115

Homepage: https://e-fran.jp/

Business Activities: Reuse business, luxury jewelry/watches/bullion dealer "Otakaraya," healthcare business "Fitness & Stretch Kenko no Mori," golf business "E-swing-PREMIUM-," franchise business, auction business, real estate business, marine business, sightseeing bus business.

| Inquiries Regarding This Matter |

E-fran Co., Ltd.

Executive Officer and General Manager, Advertising Strategy Department, Advertising Strategy Division: Kai Yaekura

TEL: 045-330-4410