E-fran Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture, President: Taishi Shikamura, hereinafter referred to as "the Company") will sequentially hold special buying events for "Otaraya," a high-price buyer, at 5 locations nationwide starting from early July 2026.

Scenes from past "Otaraya" special buying events

| Secure Appraisal with No Fees at Your Local Store |

To allow more people to experience the services of "Otaraya," a high-price buyer, the Company is deploying temporary "Otaraya" special buying booths at commercial facilities and supermarkets nationwide. Our professional appraisers will carefully examine your treasured items in accessible locations where you can stop by while shopping or out and about.

This event is held in an open space, making it a comfortable stop for those who "want an appraisal but don't have a nearby buyer" or "feel a bit nervous entering a shop."

At "Otaraya," all appraisals and consultations are free of charge, so please take this opportunity to visit us.

| Welcome the Full Summer! Achieve Leisure Funds & a Tidy Home! | 3 Items to Sell at Otaraya in "July"!

Are you thinking, "Where should I go for summer vacation this year?" or "I want to organize my home before going out..."? "July," as the height of summer approaches, is the perfect chance to review the value of your assets and wisely convert them into funds for summer leisure activities, alongside planning your outings and trips!

1 "Precious Metals": Gold Market Remains High, Get Surprising High Appraisals for Stored Accessories

The gold buying market remains consistently high due to increasing global demand. Recently, there have been numerous cases of long-forgotten rings and necklaces fetching high prices.

With the leisure season starting in July, including summer holidays and visits home, expenses tend to pile up. Now is the time to consider selling while high-price purchases are consistently achievable.

[Latest Gold Market Prices Here!]

- https://www.otakaraya.jp/gold/

2 "Brand-Name Bags": Increased Demand for Replacements Aligned with Summer Bonus Season & Travel Season!

July is the period for summer bonus payouts and, with increased demand for travel and outings before the summer holidays, the used brand-name market becomes very active. Now is the biggest chance to sell brand-name bags that have been sleeping in your closet for years at a high price, as more people want to "buy a new bag." Tidy up your home and boost your summer leisure funds!

3 "Watches & Accessories": Timing to Avoid Deterioration from Midsummer "Sweat, Sebum, and Heat Risks"

The hot and humid environment of July can damage items. In particular, sweat and sebum buildup in the crevices of watches and jewelry, as well as mold and stickiness on leather straps, can worsen their condition and significantly lower appraisal values. If you're thinking of "buying a replacement soon," selling "right now" before deterioration occurs is the wisest choice.

| Otaraya Special Buying Event Information |

[Event Period] July 4 (Sat) - July 19 (Sun)

We will be holding a special buying event at Shimachu Home's Amagasaki Store in Amagasaki City, Hyogo Prefecture.

Facility Name: Shimachu Home's Amagasaki Store

Event Hours: 10:00 - 19:00

Location: 1F Central Entrance Vestibule, 3-1-36 Shimotsukabe, Amagasaki City, Hyogo Prefecture

[Event Period] July 4 (Sat) - July 24 (Fri)

We will be holding a special buying event at Shimachu Home's Minamitsumori Store in Nishinari Ward, Osaka City, Osaka Prefecture.

Facility Name: Shimachu Home's Minamitsumori Store

Event Hours: 10:00 - 19:00

Location: Near the 1F escalator, 1-6-41 Minamitsumori, Nishinari Ward, Osaka City, Osaka Prefecture

[Event Period] July 4 (Sat) - July 12 (Sun)

We will be holding a special buying event at Shimachu Home's Shin-Yamashita Store in Naka Ward, Yokohama City, Kanagawa Prefecture.

Facility Name: Shimachu Home's Shin-Yamashita Store

Event Hours: 10:00 - 19:00

Location: 1F Main Entrance, 2-12-34 Shin-Yamashita, Naka Ward, Yokohama City, Kanagawa Prefecture

[Event Period] July 6 (Mon) - July 31 (Fri)

We will be holding our second special buying event at Aeon Style Kawabe in Ome City, Tokyo.

Facility Name: Aeon Style Kawabe

Event Hours: 10:00 - 19:00

Location: Near the 1F flat parking lot entrance, 10-7-1 Kawabecho, Ome City, Tokyo

[Event Period] July 8 (Wed) - July 14 (Tue)

We will be holding a special buying event at MEGA Don Quijote UNY Ureshino Store in Matsusaka City, Mie Prefecture.

Facility Name: MEGA Don Quijote UNY Ureshino Store

Event Hours: 10:00 - 19:00

Location: Inside the store, McDonald's side, 4-205 Nakagawashinmachi, Ureshino, Matsusaka City, Mie Prefecture

| Please Bring Items Like These |

Precious Metals & Gold Products

- Gold and platinum accessories (rings, necklaces, bracelets, brooches, etc.)

- Ingots, gold teeth, gold coins

Brand-Name Products & Watches

- Brand-name bags, wallets, accessories (Louis Vuitton, Hermès, Chanel, Gucci, etc.)

- Luxury watches (Rolex, Patek Philippe, Omega, Cartier, etc.)

Jewelry

- Diamonds, rubies, sapphires, emeralds, pearls, etc.

Others

- Postage stamps, old coins, commemorative coins, gift certificates

- Antiques, artworks, hanging scrolls, tea ceremony utensils, kimonos, etc.

| About Otaraya, a High-Price Buyer |

"Otaraya," a high-price buyer operated by our Company, is a leading buyer in the industry with over 1,860 stores worldwide (as of June 2026). We have earned the patronage of numerous customers, building extensive buying experience and trust.

We strive to create a clean and bright space where even first-time users or women visiting alone can feel safe and relaxed. Our appraisers carefully and clearly explain the value and basis for appraisal of each item, delivering deep peace of mind through sincere communication.

Otaraya Official Website: https://www.otakaraya.jp/

Phone Number: 0120-555-600 (Reception Hours: 9:00 - 19:00, Open Year-Round)

| Overview of E-fran Co., Ltd. |

Company Name: E-fran Co., Ltd.

Established: March 2000

Chairman of the Board: Tokio Watanabe

President: Taishi Shikamura

Location: 15F, Queens Tower B, 2-3-3 Minatomirai, Nishi Ward, Yokohama, Kanagawa 220-6115

Homepage: https://e-fran.jp/

Business Activities: Reuse business, "Otaraya" for luxury jewelry, watches, and precious metals, "Fitness & Stretch Kenko no Mori" for healthcare, "E-swing-PREMIUM-" for golf, franchise business, auction business, real estate business, marine business, sightseeing bus business.

| Inquiries Regarding This Matter |

E-fran Co., Ltd.

Executive Officer & General Manager, Advertising Strategy Department, Advertising Strategy Division: Kai Yaekura

TEL: 045-330-4410

FACT BOX

  • Source: PR TIMES
  • Category: Event