E-fran Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture, President: Taishi Shikamura. hereinafter referred to as "the Company") will sequentially open 6 new directly managed stores in Miyagi, Kanagawa, Tochigi, Yamaguchi, Aichi, and Hokkaido starting July 1, 2026. The Company currently operates over 1,860 stores worldwide (as of June 2026), and aims to further expand its service areas with the opening of these 6 new stores. With more people reviewing their homes in preparation for summer leisure and travel, we will provide more accessible buying services for customers who wish to re-evaluate the value of their precious metals, brand-name goods, jewelry, and other items they have on hand.

[Image: Otakaraya Miyagi Coop Rifun Store - Opening July 1st - Image]

| With the full arrival of summer! 3 items to sell at Otakaraya in "July" to fund leisure and declutter your home

"Where should I go for summer vacation this year?" "I want to tidy up my house before going out..." Are you thinking this? "July," when summer truly begins, is the perfect opportunity to review the value of your assets and wisely convert them into funds for summer leisure, as plans for outings and travel progress!

1 "Precious Metals": Gold market remains high, get surprisingly high appraisals for accessories you've put away

The buying price for gold remains consistently high due to increasing global demand. Recently, there have been many cases where rings and necklaces that have been stored away for years without being worn are being bought for high prices.

July marks the start of the leisure season with summer vacation and visits home, a time when expenses tend to pile up. Now is the time to consider selling while high-price purchases are consistently achievable.

【Latest Gold Market Prices Here!】

- https://www.otakaraya.jp/gold/

2 "Brand-Name Bags": Increased demand for replacements coinciding with summer bonus season & travel season!

July is immediately after the summer bonus payout and also a period of high demand for travel and outings before the summer holidays, making the used brand-name market very active. Now is the best chance to sell brand-name bags that have been sleeping in your closet for years at a high price, as more people want to buy new ones. Declutter your home and fund your summer leisure!

3 "Watches & Accessories": Timing to avoid deterioration from "sweat, sebum, and extreme heat risks" of midsummer

The hot and humid environment of July can damage items. In particular, sweat and sebum buildup in the crevices of watches and jewelry, as well as mold and stickiness on leather straps, can worsen their condition and significantly lower appraisal values. If you're thinking of buying a replacement, selling now, before deterioration sets in, is the wisest choice.

| Information on 6 Directly Managed Stores Opening July 1 - July 6, 2026

Otakaraya Miyagi Coop Rifun Store (Rifu, Miyagi Prefecture) | Opening July 1, 2026

We are opening a store in "Miyagi Coop Rifun Store," a hub for daily life in Rifu, Miyagi Prefecture. We aim to be a familiar store where residents of the Rifu area, who visit this location daily, can experience top-tier buying services anytime while shopping. We will also address concerns such as "I have a diamond ring I bought long ago, or a Louis Vuitton bag sleeping in my closet, but it's too much trouble to take it to a distant specialty store," and serve as a locally rooted "consultation service for valuable assets," carefully appraising your cherished items.

Address: 35-1 Rifu Horikiri Mae, Rifu Town, Miyagi District, Miyagi Prefecture, Miyagi Coop Rifun Store, 1st Floor

Access: https://maps.app.goo.gl/XrTnZM2FoWpfA7kw8 ※Approximately 1 minute walk from the Miyagi Kotsu "Rifu Yakuba Mae" bus stop!

Business Hours: 10:00 - 19:00

Store Details: https://www.otakaraya.jp/shop/rifu/

Otakaraya Super Sanwa Yurigaoka Store (Kawasaki, Kanagawa Prefecture) | Opening July 2, 2026

We are opening a store in "Super Sanwa Yurigaoka Store" in Asao Ward, Kawasaki City. We aim to be a place where residents of the quiet residential area of Yurigaoka can confidently entrust their precious metals and luxury watches while doing their regular shopping. Professionals will assess the true value of gold, platinum, and brand-name jewelry, which continue to maintain high price levels, right by your side.

Address: 2-3-1 Yurigaoka, Asao Ward, Kawasaki City, Kanagawa Prefecture, Super Sanwa Yurigaoka Store, 2nd Floor

Access: https://maps.app.goo.gl/U9yW2EcksHbEPmns9

※Approximately 1 minute walk from the Odakyu Bus "Kanri Jimusho Mae" bus stop

※Approximately 6 minutes walk from the "South Exit" of Yurigaoka Station

Business Hours: 10:00 - 19:00

Store Details: https://www.otakaraya.jp/shop/sanwa-yurigaoka/

Otakaraya Joyhon Oyama Ekimae Store (Oyama, Tochigi Prefecture) | Opening July 3, 2026

We are opening a store in "Joyhon Oyama Ekimae Store" in Oyama City, Tochigi Prefecture. Leveraging our location within a home improvement center offering items to enrich homes and lifestyles, we provide opportunities to wisely trade in or sell valuable assets sleeping in your home as an extension of your shopping. With smooth access from the large parking lot to the store, it is an ideal environment for safely bringing in multiple items such as luxury watches like Rolex, brand-name bags that tend to have high appraisal values, and various precious metals by car.

Address: 2-3-15 Higashi Dori, Oyama City, Tochigi Prefecture, Joyhon Oyama Ekimae Store, 1st Floor

Access: https://maps.app.goo.gl/Nea5SPVZPavUvxtv5

※Immediately accessible on foot from the "East Exit" of JR Oyama Station

Business Hours: 10:00 - 19:00

Store Details: https://www.otakaraya.jp/shop/jh-oyamaekimae/

Otakaraya Onoda Sun Park Store (Sanyo-Onoda, Yamaguchi Prefecture) | Opening July 4, 2026

We are opening a store in the shopping mall "Onoda Sun Park" in Sanyo-Onoda City, Yamaguchi Prefecture. We aim to be a store that is easily accessible for customers enjoying shopping and dining. Ahead of the season for investing in summer leisure and new experiences, we will create appraisal opportunities for the residents of the Sanyo-Onoda area.

Address: 6-4-1 Nakagawa, Sanyo-Onoda City, Yamaguchi Prefecture, Onoda Sun Park, 1st Floor

Access: https://maps.app.goo.gl/QkbFDpL4G3HC8ovV7

※Approximately 10 minutes walk from JR Onoda Line "Minami Nakagawa Station"

Business Hours: 10:00 - 19:00

Store Details: https://www.otakaraya.jp/shop/onoda-sp/

Otakaraya Leaf Walk Inazawa Store (Inazawa, Aichi Prefecture) | Opening July 6, 2026

We are opening a store in the large commercial facility "Leaf Walk Inazawa" in Inazawa City, Aichi Prefecture. Precisely because it is a spot visited by many families on weekends, we offer opportunities to check the value of assets owned by family members while shopping. If you have jewelry with outdated designs or brand-name watches sleeping in your drawers, whose prices you are curious about, please feel free to stop by during your weekend outing.

Address: 7-1-2 Nagano, Inazawa City, Aichi Prefecture, Leaf Walk Inazawa, 2nd Floor

Access: https://maps.app.goo.gl/9VMNa42asqYE4iMZ8

※Immediately accessible from the city bus stop "Leaf Walk Inazawa"

Business Hours: 10:00 - 21:00 (Subject to facility operating hours)

Store Details: https://www.otakaraya.jp/shop/lw-inazawa/

Otakaraya MaxValu Rumoi Store (Rumoi, Hokkaido Prefecture) | Opening July 6, 2026

We are opening a store in "MaxValu Rumoi Store," which supports daily life in Rumoi City, Hokkaido. Leveraging its prime location along a national highway easily accessible by car from a wide area, you can safely bring in valuable assets such as luxury watches like Rolex, gold and platinum, and brand-name bags, all at once from the dedicated parking lot. Why not check the true value of your sleeping items with a professional appraisal while doing your daily shopping?

Address: 4-73-1 Minami-cho, Rumoi City, Hokkaido Prefecture, MaxValu Rumoi Store, 1st Floor

Access: https://maps.app.goo.gl/bbF64oi2UB3r1DCKA

※Approximately 4 minutes walk from the "Minami-cho 4-chome" bus stop on the Coast Bus

Business Hours: 10:00 - 19:00

Store Details: https://www.otakaraya.jp/shop/mv-rumoi/

| Reasons to Choose Otakaraya for High-Price Purchases

Track Record of Over 1,860 Stores Worldwide and Buying Expertise

Since the start of its franchise expansion in 2006, Otakaraya, a high-price buyer, has continued to open stores worldwide, reaching over 1,860 stores as of June 2026. With many years of extensive buying experience, appraisers trained by specialists carefully appraise each item. Even in specialized genres such as brand-name goods, gold products, jewelry, and watches, we provide prices that satisfy customers with our reliable expertise.

Handles a Wide Range of Items Including Gold, Brand-Name Goods, Jewelry, and Watches

Otakaraya handles a diverse range of items. This includes gold (ingots, accessories, gold teeth, gold coins, etc.), brand-name bags and wallets from brands like Louis Vuitton, Chanel, and Hermès, luxury watches from Rolex, Patek Philippe, Omega, and Cartier, jewelry such as diamonds, rubies, and emeralds, kimonos and obi sashes, stamps and gift certificates, antiques and artworks, covering a wide spectrum of genres. Even if you think, "Can this be sold?", please bring it in for appraisal.

Free Appraisals and Immediate Cash Conversion for Your Peace of Mind

Appraisals at Otakaraya, a high-price buyer, are completely free. You are not obligated to sell even if you bring an item for appraisal. After we inform you of the appraisal result, you can decide whether to sell it. We are flexible in accommodating requests from customers who want to compare gold buying prices with other stores before deciding. If you are satisfied with the sale, we will pay you in cash on the spot, so you can use our services with confidence.

| About Otakaraya High-Price Buyer

Otakaraya is a high-price buyer of brand-name goods, precious metals, antiques, etc., operating over 1,860 stores worldwide (as of June 2026), boasting one of the largest numbers of stores in the industry.

We handle the purchase of a wide variety of items, including gold and precious metal products, gemstones such as diamonds, brand-name watches, brand-name bags, stamps, old coins, and gift certificates.

Otakaraya Official Website: https://www.otakaraya.jp/

Phone Number: 0120-555-600 (Reception Hours: 9:00 - 19:00, Open Year-Round)

| Company Overview of E-fran Co., Ltd.

Company Name: E-fran Co., Ltd.

Established: March 2000

Chairman of the Board: Kikuo Watanabe

President: Taishi Shikamura

Location: 15th Floor, Queens Tower B, 2-3-3 Minatomirai, Nishi Ward, Yokohama, Kanagawa 220-6115

Homepage: https://e-fran.jp/

Business Activities: Reuse business, luxury jewelry/watches/precious metal dealer "Otakaraya," healthcare business "Fitness & Stretch Kenko no Mori," golf business "E-swing-PREMIUM-", franchise business, auction business, real estate business, marine business, sightseeing bus business

| Contact for Inquiries Regarding This Matter

E-fran Co., Ltd.

Executive Officer and General Manager, Advertising Strategy Department, Advertising Strategy Division: Kai Yaekura

TEL: 045-330-4410

FACT BOX

  • Source: PR TIMES
  • Category: 新店舗