e-fran Launches New 'Family Welfare System' Benefit | Giving Back Thanks to Employees' Families

e-fran Inc. (Headquarters: Yokohama, Kanagawa; President & CEO: Taishi Kamura; hereinafter, 'the Company'), in pursuit of the goal set by Chairman Kikuo Watanabe to be 'number one in Japan for employee happiness and satisfaction,' has launched a new 'Family Welfare System' to extend gratitude and rewards not only to employees themselves but also to their families. As the first initiative, the 'Mother's Day Thank You Project' was implemented in May 2026, and catalog gifts were sent to the families of 580 employees. Launch of e-fran Inc.'s Family Welfare System | A New System Born from the CEO's Desire to 'Bring Happiness Not Just to Employees, but to Their Families as Well' The 'Family Welfare System' launched this time is not a typical welfare program for employees but one that targets their families. At the core of designing this system was the strong desire of President & CEO Taishi Kamura to 'make not only the employees happy, but their families as well.' Initially, we considered family-invitation events like cruises or barbecues for the first initiative. However, we believe that it is the support of their families who stand by them every day that enables each employee to fully dedicate themselves to their work and take on great challenges. Therefore, we designed this initiative to be based on gifts that can be used in daily life. The Reason for Choosing 'Lifestyle-Selectable' Catalog Gifts For the gift's content, we chose 'catalog gifts' so that each family could select something that fits their lifestyle. While we considered options like commemorative items or gift cards, we settled on the catalog gift format out of a desire to give each family member something they truly want. 580 employees actually used the system to convey their gratitude to their families. 'I was able to be a good son/daughter for the first time in a while,' 'It became a chance to talk to my parents' – voices of joy from within the company. After the project was implemented, much feedback was received from within the company. 'I rarely had the chance to give a Mother's Day present, but thanks to the company's system, I was able to show my appreciation.' 'The system gave me a reason to talk to my parents after a long time.' 'I really hope they do this for Father's Day too.' Such comments came not just from individual employees but also from their families. Our company currently has 1,863 employees, including those who live with their families and those who work away from them. Through this Family Welfare System, we plan to continue creating systems that can act as a bridge between the company and the families of our employees, regardless of their lifestyle. *Employee count as of April 2026. Expanding to 'Father's Day,' 'School Entrance Gifts,' and 'Family Invitation Events' to Create an Environment for Family Dialogue The company has also started planning new initiatives for the Family Welfare System. We are currently considering a 'Father's Day' gift, which has been highly requested by employees, as well as school entrance and childbirth celebrations, family-invitation cruises and barbecues, and even inviting families to the monthly employee award ceremonies, with various plans being prepared to delight the families. Aiming for an Organization Where Employees Can Discuss Their Dreams with Their Families 'I want to be a key player in this department in the future.' Our company is expanding in many directions, with our main business being 'O-takara-ya,' a luxury goods buyer with over 1,780 stores nationwide, as well as franchise operations, overseas expansion, real estate, golf, marine, and fitness businesses. On the other hand, the reality is that for many employees' families, 'the employee knows about the company, but the family doesn't really know what it's like.' We hope this system will be an opportunity for families to learn about the company's challenges and create an environment where employees can discuss their dreams and goals, like 'I want to be a key player in this department in the future' or 'I want to launch a new business,' with their families. The company values the people its employees hold dear. We will continue to aim to be an organization that all family members can be proud of, thinking, 'I'm glad they work at this company.' *Store count as of May 2026. e-fran Aims to Be 'Number One in Japan for Employee Happiness and Satisfaction' Our company's management philosophy is to be 'number one in Japan for employee happiness and satisfaction,' and we are committed to creating an environment where each employee can take on challenges with peace of mind. We currently operate over 50 welfare programs and have now launched the new Family Welfare System. In terms of career development, we operate various measures to support employee growth and happiness, such as monthly employee award ceremonies, an internal job posting system, and career advancement support. We will continue to build a people-centric organization and strive to become a company that all our stakeholders, including families, can be proud of. A Message to the Families from President & CEO Taishi Kamura Dear families, Thank you for your warm and constant support of our employees. To express our daily gratitude, we are sending a small token of our appreciation, a Mother's Day catalog gift, to the families of our employees in the Retail Sales Division. We strongly feel that our company's continued growth is not only due to the daily efforts of our employees on the front lines but also because of the support from all of you. We are sincerely grateful. I myself started at this company as a part-time worker earning 10,000 yen a day and have reached my current position. That is why I, more than anyone, realize the reality and potential that paths can open up in this company through hard work. As the company grows, the number of challenging positions and roles is certainly increasing. And the number of employees striving to seize those opportunities is also steadily growing. As a manager, their 모습 is extremely reliable and, at the same time, a great joy. On the other hand, we believe we must not forget that the support from home is the backdrop to our company's ability to continue taking on challenges with confidence. We would be grateful for your continued support. We want to be an entity that not only our employees but also the important people around them can be proud of. To that end, we will continue to provide greater value through business growth and environmental improvements. We humbly ask for your continued understanding and support. Sincerely, Taishi Kamura, President & CEO, e-fran Inc. New Graduate Recruitment Site: https://e-fran-recruit.jp Mid-Career Recruitment Site: https://e-fran.jp/mid_career/ About e-fran Inc. Company Name: e-fran Inc. Established: March 2000 Chairman: Kikuo Watanabe President & CEO: Taishi Kamura Address: Queens Tower B 15F, 2-3-3 Minatomirai, Nishi-ku, Yokohama, Kanagawa 220-6115 Website: https://e-fran.jp/ Business: Reuse business, luxury jewelry/watches/bullion dealer 'O-takara-ya', healthcare business 'Fitness & Stretch Kenko no Mori', golf business 'E-swing-PREMIUM-', franchise business, auction business, real estate business. Contact for this matter: e-fran Inc. PR a: Ms. Yaekura TEL: 045-330-4410