New Texture Baumkuchen Brand 'Patisserie The Héren' Opens Pop-Up at Daimaru Kobe from June 3
Key facts
- New Texture Baumkuchen Brand 'Patisserie The Héren' Opens Pop-Up at Daimaru Kobe from June 3
- E-Fight Co., Ltd., operator of the Baumkuchen specialty brand 'Patisserie The Héren', will hold a limited-time pop-up event at the B1 event space of Daimaru Kobe from June 3 to June 9, 2026. The event will feature the flagship hard-baked Baumkuchen and gift items, offering customers in the Kobe and Kansai area a chance to experience the brand's unique texture directly.
- Source: PR Times
- Date: June 3, 2026
Direct answer
E-Fight Co., Ltd., operator of the Baumkuchen specialty brand 'Patisserie The Héren', will hold a limited-time pop-up event at the B1 event space of Daimaru Kobe from June 3 to June 9, 2026. The event will feature the flagship hard-baked Baumkuchen and gift items, offering customers in the Kobe and Kansai area a chance to experience the brand's unique texture directly.
- Citation
- New Texture Baumkuchen Brand 'Patisserie The Héren' Opens Pop-Up at Daimaru Kobe from June 3 (June 3, 2026), PR Times
- Source
- PR Times
- Date
- June 3, 2026
E-Fight Co., Ltd., operator of the Baumkuchen specialty brand 'Patisserie The Héren', will hold a limited-time pop-up event at the B1 event space of Daimaru Kobe from June 3 to June 9, 2026. The event will feature the flagship hard-baked Baumkuchen and gift items, offering customers in the Kobe and Kansai area a chance to experience the brand's unique texture directly.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 22:42
- 🔍 Collected: June 3, 2026 at 13:50
- 🤖 AI Analyzed: June 7, 2026 at 00:52 (83h 1m after Collected)
E-Fight Co., Ltd. (Headquarters: Minami-Alps City, Yamanashi Prefecture; President: Eiichi Hosaka), which operates the Baumkuchen specialty brand 'Patisserie The Héren (PATISSERIE THE HÉREN)', will hold a limited-time pop-up event at the basement event space of Daimaru Kobe from Wednesday, June 3, 2026, to Tuesday, June 9, 2026. During the event, the company will offer its flagship hard-baked Baumkuchen, which has repeatedly won first place in the 'Final Kuchen General Election', Japan's largest Baumkuchen event, along with products suitable for gifts and souvenirs.
Brand site: https://shop.heren-s.jp/
'Crispy on the outside, chewy on the inside' — Héren's unique textured Baumkuchen
Patisserie The Héren's hard-baked Baumkuchen is characterized by its unique texture: a crispy, aromatic surface and a chewy interior. The aroma of baked butter spreads with each bite. Craftsmen carefully bake each layer one by one.
In a Baumkuchen market where 'moist and soft' is the mainstream, Héren has pursued a unique 'crispy and chewy' texture. Customer reviews (66 reviews) on the site include comments such as 'People asked me where I bought it' and 'It became a topic of conversation when I brought it as a gift.'
Evaluation at the 'Final Kuchen General Election'
At the 'Final Kuchen General Election', Japan's largest Baumkuchen event, the 'Herrenbaum Toki no Naruki Hard Type' has received the following evaluations:
2022 Spring Tournament: National Overall First Place
2022 Tokyo Summit Battle: Overall First Place
2023 Tokyo Summit Battle: Overall First Place
2024 Tokyo Summit Battle: Overall First Place
The palm-sized 'en', born from the hard-baked Baumkuchen, also won the Overall First Place at the 2025 Tokyo Summit Battle.
It was because of the experience of handling numerous ingredients and drawing out their appeal as a patisserie that Héren was able to discover new possibilities between ingredients and sublimate them into a unique flavor.
For Héren, which has also been involved in weddings, sweets are 'something that stays with customers throughout their lives.' From wedding favors to anniversaries, Ochugen and Oseibo gifts, and small souvenirs, the desire to deliver a product that can be used for a long time is at the core of their craftsmanship.
About the Pop-Up at Daimaru Kobe
At this pop-up at Daimaru Kobe, the company plans to sell products suitable for gifts and souvenirs, centered on the flagship hard-baked Baumkuchen. They hope this will be an opportunity for customers in the Kobe and Kansai area to directly experience Héren's new-texture Baumkuchen.
■ Event Overview
Event Name
B1 Sweets Event ①
Venue
Daimaru Kobe Store, B1F
Period
Wednesday, June 3, 2026 - Tuesday, June 9, 2026
Business Hours
10:00 AM - 8:00 PM
Participating Brand
Patisserie The Héren (PATISSERIE THE HÉREN)
Products and Prices
'Toki no Naruki' Hard (M)
Price: 1,674 yen (tax included)
Description: Product that has won Japan's top prize 4 times
'Toki no Naruki' en Hard
Price: 1,458 yen (tax included)
Description: 2025 Japan's No.1 Baumkuchen
'Toki no Naruki' Premium Matcha
Price: 1,944 yen (tax included)
Description: Limited-time product
Event-Exclusive Tasting Set of 3
Price: 1,458 yen - (tax included)
Description: Event exclusive
Event-Exclusive Tasting Set of 6
Price: 2,916 yen (tax included)
Description: Event exclusive
*All prices include tax.
■ Company Overview
Company Name
E-Fight Co., Ltd.
Location
〒400-0302 967-2 Sawanobori, Minami-Alps City, Yamanashi Prefecture (Registered Address)
Representative
President Eiichi Hosaka
Established
October 1980
Business Activities
・Sweets business
・Wedding business
・Restaurant business
・Gift business
Brand Name
Patisserie The Héren
Stores
4 stores in Yamanashi Prefecture
URL
http://www.heren-s.jp
EC Site
https://shop.heren-s.jp
Founded in 1980 as Hosaka Metal Products Co., Ltd. Changed its trade name to E-Fight Co., Ltd. in 2015.
The Western confectionery brand 'Patisserie The Héren' was born in 2007. With the concept of 'coloring your moments (hitotoki)', it offers sweets crafted with a focus on ingredients and manufacturing methods. Its signature Baumkuchen 'Toki no Naruki' is the brand's iconic product, having won multiple awards including overall first place at national Baumkuchen events.
■ Contact Information
E-Fight Co., Ltd.
Contact: Shinichiro Hosaka
TEL: 055-280-2882
MAIL: info@heren-s.jp
Reception Hours: 10:00 AM - 6:00 PM
Brand site: https://shop.heren-s.jp/
'Crispy on the outside, chewy on the inside' — Héren's unique textured Baumkuchen
Patisserie The Héren's hard-baked Baumkuchen is characterized by its unique texture: a crispy, aromatic surface and a chewy interior. The aroma of baked butter spreads with each bite. Craftsmen carefully bake each layer one by one.
In a Baumkuchen market where 'moist and soft' is the mainstream, Héren has pursued a unique 'crispy and chewy' texture. Customer reviews (66 reviews) on the site include comments such as 'People asked me where I bought it' and 'It became a topic of conversation when I brought it as a gift.'
Evaluation at the 'Final Kuchen General Election'
At the 'Final Kuchen General Election', Japan's largest Baumkuchen event, the 'Herrenbaum Toki no Naruki Hard Type' has received the following evaluations:
2022 Spring Tournament: National Overall First Place
2022 Tokyo Summit Battle: Overall First Place
2023 Tokyo Summit Battle: Overall First Place
2024 Tokyo Summit Battle: Overall First Place
The palm-sized 'en', born from the hard-baked Baumkuchen, also won the Overall First Place at the 2025 Tokyo Summit Battle.
It was because of the experience of handling numerous ingredients and drawing out their appeal as a patisserie that Héren was able to discover new possibilities between ingredients and sublimate them into a unique flavor.
For Héren, which has also been involved in weddings, sweets are 'something that stays with customers throughout their lives.' From wedding favors to anniversaries, Ochugen and Oseibo gifts, and small souvenirs, the desire to deliver a product that can be used for a long time is at the core of their craftsmanship.
About the Pop-Up at Daimaru Kobe
At this pop-up at Daimaru Kobe, the company plans to sell products suitable for gifts and souvenirs, centered on the flagship hard-baked Baumkuchen. They hope this will be an opportunity for customers in the Kobe and Kansai area to directly experience Héren's new-texture Baumkuchen.
■ Event Overview
Event Name
B1 Sweets Event ①
Venue
Daimaru Kobe Store, B1F
Period
Wednesday, June 3, 2026 - Tuesday, June 9, 2026
Business Hours
10:00 AM - 8:00 PM
Participating Brand
Patisserie The Héren (PATISSERIE THE HÉREN)
Products and Prices
'Toki no Naruki' Hard (M)
Price: 1,674 yen (tax included)
Description: Product that has won Japan's top prize 4 times
'Toki no Naruki' en Hard
Price: 1,458 yen (tax included)
Description: 2025 Japan's No.1 Baumkuchen
'Toki no Naruki' Premium Matcha
Price: 1,944 yen (tax included)
Description: Limited-time product
Event-Exclusive Tasting Set of 3
Price: 1,458 yen - (tax included)
Description: Event exclusive
Event-Exclusive Tasting Set of 6
Price: 2,916 yen (tax included)
Description: Event exclusive
*All prices include tax.
■ Company Overview
Company Name
E-Fight Co., Ltd.
Location
〒400-0302 967-2 Sawanobori, Minami-Alps City, Yamanashi Prefecture (Registered Address)
Representative
President Eiichi Hosaka
Established
October 1980
Business Activities
・Sweets business
・Wedding business
・Restaurant business
・Gift business
Brand Name
Patisserie The Héren
Stores
4 stores in Yamanashi Prefecture
URL
http://www.heren-s.jp
EC Site
https://shop.heren-s.jp
Founded in 1980 as Hosaka Metal Products Co., Ltd. Changed its trade name to E-Fight Co., Ltd. in 2015.
The Western confectionery brand 'Patisserie The Héren' was born in 2007. With the concept of 'coloring your moments (hitotoki)', it offers sweets crafted with a focus on ingredients and manufacturing methods. Its signature Baumkuchen 'Toki no Naruki' is the brand's iconic product, having won multiple awards including overall first place at national Baumkuchen events.
■ Contact Information
E-Fight Co., Ltd.
Contact: Shinichiro Hosaka
TEL: 055-280-2882
MAIL: info@heren-s.jp
Reception Hours: 10:00 AM - 6:00 PM
FAQ
Where is the headquarters of Patisserie The Héren?
It is located in Minami-Alps City, Yamanashi Prefecture.
What are the business hours of Daimaru Kobe?
From 10:00 AM to 8:00 PM.
Are there any event-exclusive products?
Yes, the Tasting Sets (3-piece and 6-piece) are event exclusives.