Tokio Marine Direct Selects Kushiro Town and Yamagata City for 'Plus-Machi' Donations to Support Local Traffic Safety

Key facts

  • Tokio Marine Direct Selects Kushiro Town and Yamagata City for 'Plus-Machi' Donations to Support Local Traffic Safety
  • Tokio Marine Direct has selected Kushiro Town, Hokkaido, and Yamagata City, Yamagata Prefecture, as the recipients of this year's 'Plus-Machi' donations. Through this project, the company will donate 1 million yen to each municipality to support local traffic safety initiatives.
  • Source: PR Times
  • Date: May 27, 2026

Direct answer

Tokio Marine Direct has selected Kushiro Town, Hokkaido, and Yamagata City, Yamagata Prefecture, as the recipients of this year's 'Plus-Machi' donations. Through this project, the company will donate 1 million yen to each municipality to support local traffic safety initiatives.

Citation
Tokio Marine Direct Selects Kushiro Town and Yamagata City for 'Plus-Machi' Donations to Support Local Traffic Safety (May 27, 2026), PR Times
Source
PR Times
Date
May 27, 2026
Tokio Marine Direct has selected Kushiro Town, Hokkaido, and Yamagata City, Yamagata Prefecture, as the recipients of this year's 'Plus-Machi' donations. Through this project, the company will donate 1 million yen to each municipality to support local traffic safety initiatives.
businessNQ 52/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 27, 2026 at 10:00
  • 🔍 Collected: May 31, 2026 at 22:58 (108h 58m after Published)
  • 🤖 AI Analyzed: June 2, 2026 at 05:28 (30h 29m after Collected)
Tokio Marine Direct Insurance Co., Ltd. has announced the recipients of its 'Plus-Machi' donation program, which aims to solve local traffic issues, as Kushiro Town in Hokkaido and Yamagata City in Yamagata Prefecture, following a customer vote. The funds will be used for initiatives to reduce traffic accidents in each municipality.

This activity is based on the mission of 'co-creating a world without accidents, not just providing peace of mind during an accident.' The donation amount is determined based on the achievement of annual accident rate targets set by the company. The project utilizes the 'Gyaku-Propo' platform to solicit proposals from local governments.

In Kushiro Town, the funds will be used to install various types of stop signs at intersections in newly developed residential areas to improve compliance. In Yamagata City, the funds will be used to replace aging educational traffic signals and improve the training environment for bicycle safety classes for third-grade elementary students. A total of 2 million yen (1 million yen each) is scheduled to be donated in July 2026.

FAQ

Can this model be applied in Taiwan?

Yes, insurance companies in Taiwan could partner with local governments to fund traffic safety infrastructure based on accident reduction targets, serving as a strong CSR initiative.

What are the key facts in this article?

Tokio Marine Direct has selected Kushiro Town, Hokkaido, and Yamagata City, Yamagata Prefecture, as the recipients of this year's 'Plus-Machi' donations. Through this project, the company will donate 1 million yen to each municipality to support local traffic safety initiatives.

What is the direct answer?

Tokio Marine Direct has selected Kushiro Town, Hokkaido, and Yamagata City, Yamagata Prefecture, as the recipients of this year's 'Plus-Machi' donations. Through this project, the company will donate 1 million yen to each municipality to support local traffic safety initiatives.

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