[Sendai Station EBeanS] Popular Shaved Ice Shop "Akatsuka Seihyo" from Tendo, Yamagata Opens for a Limited Time from April 29! You'll Understand the Reason for the Queue with Just One Bite.

Endo Chain Co., Ltd. (Headquarters: Sendai City, Miyagi Prefecture; President and CEO: Daiki Endo) will offer shaved ice produced by "Akatsuka Seihyo," a long-established ice manufacturing company founded in 1908 in Tendo City, Yamagata Prefecture, at "Sendai Station EBeanS" for a limited time from April 29 (Wed) to September 30 (Wed), 2026.

Founded in 1908, a Famous Store from Tendo, Yamagata Makes Its First Appearance at the West Exit of Sendai Station "Akatsuka Seihyo" is a long-established ice manufacturing company founded in Tendo City, Yamagata Prefecture in 1908. Their fluffy ice, which utilizes ice manufacturing technology, and shaved ice using homemade syrup have gained popularity, making it a well-known shop that draws long queues. This time, as their first store opening in the Sendai Station West Exit area, they will open for a limited time at the direct entrance to the pedestrian deck on the 2nd floor of EBeanS.

A "Summer Reward Experience" for You The highly satisfying, voluminous fluffy shaved ice is offered in the 1,000 yen range. Despite its seemingly unfinishable volume at first glance, its fluffy and light melting texture will have you eating it to the very end before you know it.

The characteristic of Akatsuka Seihyo lies in its thorough dedication to the ice making itself. By freezing it slowly over time, they achieve highly transparent ice that melts well in the mouth. By carefully shaving this ice, they create a fluffy texture and a smooth eating experience that prevents the sudden "brain freeze" headache.