University Career Center Usage Remains at 44%: DYM Accelerates New Career Support via Job-Hunting Simulation Games to Change Student Perceptions

DYM Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Yuki Mizutani), which operates diverse businesses including web services, human resources, overseas medical services, M&A, and sports, is promoting on-campus events and career support in collaboration with university career centers nationwide using job-hunting simulation card games.

This initiative aims to help students grasp the overall picture of job hunting while having fun and to promote early career formation in partnership with university career centers.

As job hunting begins earlier and becomes more diverse, the importance of university career centers is increasing. However, according to a survey conducted by DYM in April 2026 among 656 job seekers (third-year university students who requested career counseling and participated in interviews with the company's agents), only 290 students answered that they had used the career center, while 366 answered they had not, revealing a utilization rate of only about 44%.

Many students feel that "career centers are places to go just before receiving a job offer" or that "it is intimidating to go when nothing has been decided yet," leading to a lack of connection with universities during the initial stages of job hunting when support is most needed.

Against this background, this program was launched to lower the barrier to visiting career centers and create touchpoints between students, including those in lower grades, and their universities.

The "Job Hunting Experience Game" is a workshop-style program where students can simulate the overall picture of job hunting, centered on "self-analysis," in a card game format at the start of their job-hunting journey. Unlike traditional lecture-style guidance, it has the following features:

Understanding the overall picture of job hunting through games: Students can systematically understand the flow and necessary preparations for job hunting while having fun.
Creating opportunities to visit career centers: By providing an opportunity to interact with career center staff through the event, the psychological barrier is lowered, encouraging students to "try consulting first."
Forming career awareness from lower grades: The content is accessible to first and second-year university students, providing opportunities to think about "working" from an early stage.

Currently, the program is being introduced at national, public, and private universities nationwide. Post-event surveys have shown positive results, with students commenting, "My vague anxiety about job hunting has been resolved" and "I decided to go to the career center for advice tomorrow."

DYM will continue to strengthen its partnership with universities across the country, going beyond simple job referrals, and will proceed with expanding the number of participating schools. The company will continue to expand the circle of early career formation support as a platform that works hand-in-hand with universities to support each student's career.