DUO Co., Ltd. (headquartered in Yaizu, Shizuoka Prefecture), a lure manufacturer, will launch nationwide on Saturday, July 18, 2026, the lure 'Asadore Swimmer TG,' co-developed with Kimagure Cook, a popular fish-prepping YouTuber.
Mr. Kaneko, known for filleting fish and sharing their charm and deliciousness, has co-developed 'Asadore Swimmer TG' with DUO, driven by the theme of 'the lure I truly want' from a perspective of deep fish knowledge. Beyond mere novelty, it emphasizes real fishing performance, achieving a high-level balance of casting distance, bottom contact, and attraction—key requirements in stingray fishing.
A Lure Born from Deep Fish Knowledge
The Asadore Swimmer TG is a swimbait developed primarily for targeting stingrays.
By adopting a 35g high-density tungsten head, it achieves excellent casting distance and rapid sinking performance. This allows efficient coverage of wide areas and makes it easier to detect changes in current and bottom structure.
Additionally, the soft lure section features an original design inspired by the 'kitchen knife,' symbolizing Mr. Kaneko. This unique concept reflects Mr. Kaneko’s distinctive perspective, who also runs his own line of original knives.
The distinctive tail shape generates tight fin vibrations and powerful tail action when catching water flow, strongly appealing to stingrays and other target species.
Uncompromising Attention to Detail, Even in Packaging
The Asadore Swimmer TG demonstrates meticulous attention not only to the lure itself but also to its packaging.
Taking inspiration from the 'kitchen knife,' a symbol of Kimagure Cook Mr. Kaneko, the packaging adopts an original knife-shaped design.
With eye-catching impact and playful design that draws attention at retail, it visually communicates the product’s concept.
From the lure to the packaging and every fine detail, it is a special edition crafted to embody the 'Kimagure Cook style.'
'Fishing extends from catching to filleting and eating.'
The Asadore Swimmer TG is more than just a collaborative product.
It embodies the joy of fishing as practiced by Mr. Kaneko—catching fish, bringing them home, filleting them, and enjoying them deliciously.
Born from the fusion of Mr. Kaneko’s extensive experience facing countless fish as a fish-prep YouTuber and DUO’s lure development technology, this is a meticulously crafted lure.
▲ Behind-the-scenes development stories, actual fishing trips, and product introductions are also available in the video below
Special Website Launch
Starting Wednesday, July 15, 2026, a dedicated website for the Asadore Swimmer TG will be launched.
The site will feature the product concept, development story, and actual fishing footage.
[Special Website]
https://backdoorproject.duo-inc.co.jp/kimagure-cook/
Launch Commemoration Event
On Saturday, July 18—the release date—an event will be held at Ishiguro Mikawa-Anjo Store to commemorate the launch.
Mr. Kimagure Cook is scheduled to attend.
Photo opportunities and interactive sessions will be available!
For event details, please visit the page below.
[Event Details]
https://www.ishiguro-gr.com/sales_event/event/detail.php?id=268
Uoichiban Limited Edition Color Launch
Additionally, a special limited-edition color will be released exclusively for 'Uoichiban,' the fresh fish shop operated by Mr. Kaneko.
This special version features a scented worm infused with the aroma of 'Dashi no Chizu,' a versatile dashi seasoning supervised by Kimagure Cook Mr. Kaneko.
Only 1,000 units will be produced, making this a special Asadore Swimmer TG available exclusively at Uoichiban.
[Uoichiban Details]
https://carry0n.co.jp/20251017_01/
Product Overview
[Asadore Swimmer TG Set]
Weight: 35g (tungsten) Soft Lure: 3.8 inches
Colors: 8 total (excluding limited edition) Hook: #7 Ring: #2 Price: ¥3,245 (tax included)
[Asadore Swimmer Shad (Replacement Worms)]
Size: 3.8 inches
Colors: 8 total (excluding limited edition) Quantity: 5 per pack Price: ¥935 (tax included) Release: August 2026
'Fishing extends from catching to filleting and eating.'
The 'Asadore Swimmer TG,' born from the fusion of Mr. Kaneko’s deep knowledge of fish and DUO’s technical expertise, invites you to experience its performance firsthand.
[About DUO]
DUO is a lure manufacturer founded in 1995 in Yaizu, Shizuoka Prefecture. The company handles everything from planning to manufacturing in-house, delivering high-quality lures worldwide. With reliable performance and design, it is supported by many anglers.
[Backdoor Project]
'Asadore Swimmer TG' is released under DUO’s 'Backdoor Project,' which brings their 'sense of play' to life. The project has previously introduced unique products through collaborations with Pokémon and Black Thunder, showcasing free-spirited creativity. The latest updates are regularly posted on the official website and social media!
● Backdoor Project Official Website
https://backdoorproject.duo-inc.co.jp/
● Backdoor Project Official Instagram
https://www.instagram.com/backdoor_duojapan/?hl=ja
● DUO Official Website
https://www.duo-inc.co.jp
FACT BOX
- Source: PR TIMES
- Category: New Product